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Marketing Essays

Result for Subject Marketing:
19914 essays
Channel and Pricing Strategies, and Environmental Issues Marketing Essay
3 pages (750 words) , Download 2 , Essay
This research will begin with the statement that Apple has launched a new product called iDesk. This study will try to throw some light on different distribution channels of the company. This report will try to figure out two major aspects of the distribution channel. Pricing strategy for the iDesk will be analyzed in this essay. This study will dissect business environment in the USA.
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The Loyalty Card as Promotion Tool Marketing Essay
25 pages (6250 words) , Download 2 , Essay
This essay demonstrates that one of the outstanding insights into loyalty is said to be the link between behavior and attitude. Crucial to shading more light towards getting a clear understanding to this is the relationship between behavior and attitude. It is, however, worth noting that this is not significant enough.
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Analysis of the Company Diet Coke Plus Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
 This brand raised female customers but there was still a drop of male customers. The company thus introduced Diet Coke Plus that had more vitamins and minerals for all customers that are concerned with nutrition (Lamb, Joseph, and Carl, 26). 
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Challenges Faces Holiday Inn Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
According to the paper, the sales of the product of holiday inn restaurant have gone down in the room service, therefore, affecting profits. The guests do not believe in local restaurants producing quality products, which is the case affecting Holiday inn. Another crucial problem facing this restaurant is poor management in respect to decision making. 
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Consensual Relationship Agreements Marketing Article
6 pages (1500 words) , Download 2 , Article
Free
God certainly intended Adam and Eve to be companions and partners, to cohabit and multiply so that their offspring enjoy the bounties of the Earth. Love, attraction, or something like it has been in the air right from the time the first Neanderthal man clubbed, wooed and carried off the first Neanderthal woman to his cave as a life partner.
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Lower Cost Strategy for Kmart Marketing Case Study
2 pages (715 words) , Download 3 , Case Study
Free
This paper gives information that this strategy attempts to minimize costs in every aspect of the business. Costs can be controlled by developing efficient methods of production, curbing overhead and administrative costs, procuring materials at low prices, and monitoring costs of promotion, distribution, and services.
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A Case Study on the Annual Report of Public Limited Company Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This paper gives information that the statistical figures reveal, Shell produces 2% of the world’s oil and 3% of the world’s gas. The company offers a diverse range of products and services to be used in everyday life, in businesses, and on the road. Statistically, the company provides transport fuel to around 10 million customers daily
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Marketing: ApproTEC Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
This paper gives information that they are trying to boost ApproTEC by investing in necessary areas. Henceforth Nick Moon has prepared three years development plan for ApproTEC with $5 million windfalls. His three-year development plan focuses on the crucial areas of development for ApproTEC.
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Marketing Conduct of the Superdry Fashion Brand Label of UK Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
According to the research findings, it can, therefore, be said that business environment is changing with every passing day. Consequently, businesses operating in the business environment are facing pressure to deal with the changing dynamics in order to maintain survival and sustain competitive positions.
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Evidence of Marketing Failure Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This paper illustrates that the 21st century is considered to be an era of marketing, where each and every product in the world is subjected to be marketed. Marketing is important for every organization because of the multiple numbers of brands available in the market. Moreover, each and every brand has a similar objective of becoming the market leader in the global market area.
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The Pizza Puzzle Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper gives information that in accordance with the opinion of the food services manager, the hotel decided to install a pizza kitchen in an effort to take advantage of the increased demand for pizzas. Notably, the declining room service business coincided with increased sales of pizza on a national scale.
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Marketing Strategies Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
 The market development criterion is ideal for revenue generation. The management introduces Franchisees in four international markets-Canada, Hong Kong, Mexico, and Taiwan, which are the leading profitable business communities.
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Victoria Secret store in Geneva Switzerland Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
As the paper outlines Victoria's Secret generates 84% total sales which are in total $6.32 billion net sales within the fiscal year of 2009. The store sales are in total $2.5 billion, while its sales in the direct-to-customer channel nearly reached $1.03 billion which made a total sale of the Victoria's Secret brand of $3.9 billion in 2009. 
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Marketing Strategy of Procter and Gamble Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
According to the paper Procter & Gamble Canada faces a mounting set of problems as far as the marketability of its health care product, Scope is concerned. The most important concern is the deliberation about utilizing the new opportunity of an emerging market for pre-brushing rinse, which other Scope’s rivals are touting to their customers.
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Customer Service in the Blackshop Restaurant Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
The author states that the Backshop restaurant and affiliates were using the manual way for making reservations where the customer could make phone calls and negotiate check on time and table choices with managers. One disadvantage of the manual system was that the information captured was inconsistent.
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Implications of Cars Running on Oil Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Scientists have been looking for alternative fuel and combination of fuel which can reduce the burden on oil. There are many combinations of liquids that can be used along with oil to reduce the oil usage but the materials that can work well with oil in a mixture are all derived from food crops.
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Morepan Positioning Strategy Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
As the discussion highlights in the case of Morepan, it may be noted that the new policy adopted by Sushil Suri has focused upon creating economic value and customer surplus for the customer, through entering into strategic arrangements to maximize its ability to supply products as lower costs to customers. 
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The Audit of the Multinational Listed Company ABC Ltd Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The Australian accounting standards have been converged with the IFRS so that the multinational company will ensure uniformity in account treatment. The fact that the overseas unit’s of the entity under audit and the major shareholder have the same auditors M/S XYZ Ltd makes the audit more burdensome to ensure that there is no compromise in the audit.
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Zara Inc Success Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
In today's world where the companies are constantly monitoring each other’s every move and evaluating their own, it is indeed hard to stay ahead of the game and find a sustainable competitive advantage for oneself. The Fashion Retail world has evolved ahead of others with companies fighting for share in the market and the consumers demanding the next exotic collection every few months.
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Triple Steel Corporation Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
According to the study, Triple Steel Corporation, the preliminary analytics of the company are carried out below which includes the calculations of the ratios and comparison of the balances of the company with last year balances to identify any discrepancies that may come to our attention for the current year’s audit.
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Coke and Pepsi in India Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the study, Coke and Pepsi, the government had allowed outside investment mainly in high-tech sectors whereas it was almost completely prohibited in consumer goods sectors. India had followed the “principle of indigenous availability” that forbade the imports if similar items obtainable anywhere else within the country. 
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The Success of Ford Motor Company Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This study looks at the problems faced by Ford using the strategy analysis framework. Henry Ford pioneered the concept of mass production using the assembly line. He was also well known for the development of Ford into a fully integrated concern which encompassed financial firms, auto component suppliers and automobile manufacturing. 
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Advertising and Promotion in UltraChromSpec (UCS) Marketing Term Paper
14 pages (3500 words) , Download 2 , Term Paper
Free
The company that is the subject of this research is UltraChromSpec (UCS) that was founded by a person named Bruno Muller around thirty years ago. The nonappearance of any competent, as well as well organized distributor organization especially in the field of scientific and technical instruments in Switzerland, led the company to form.
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Copper Mining in Australia Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
The paper will cover in depth the significance of the mineral and give a deep understanding of the mineral by covering entirely all the necessary areas of the mineral with a particular focus on Olympic Dam which is its primary producer in South Australia. It will also cover copper’s mining, manufacturing and processing process.
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Marketing Challenges Faced by Gillette Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
According to the study  Mach3 was launched by Gillette during 1998 as a mode of working on continuous innovation exercises. Gillette in addition to working on to enhance the virtual sphere for marketing the razor worldwide also started potentially investing in large scale media activities to gain an effective entry into the world markets.
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Virgin Atlantic Airways Marketing Essay
18 pages (4500 words) , Download 5 , Essay
Free
This paper gives information that as various airline companies have seen their existences dwindle and/or completely decline, Virgin Atlantic has used forward thinking, steady leadership, brand evolution, and guest focused improvements to establish its place not only as a contender in the airline industry.
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Deluxe Financial Services Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
This paper gives information that the firm is currently rated at the U.S. $2 billion. The firm serves over 8000 banks, financial service companies and credit unions across the United States. It is now serving more customers than ever (Clancy & Hartley, 2011). Critics suppose that the firm reached this level due to changing its policies.
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Virgin Group Case Study Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
This paper gives information that transformational leaders make sure value is added to the business products and services. Transformational leaders do not make decisions on their own but establish partnerships and excellent working relations with other stakeholders such as shareholders, suppliers, and customers.
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What is Performance Management Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
This paper gives information that performance management can be coordinated by an interrelated framework between manager and employee. Key areas of the framework to be agreed are objectives, human resource management, standards and performance indicators, and means of reward. For successful performance management a culture of collective...
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Monsanto Issue in Europe Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper gives information that the biotechnology in seed production reduces on inputs of pesticides and aims at increasing the farmer’s income by doubling the agricultural yields. This article is going to discuss the marketing of Monsanto products in the international market and some challenges in connection with its marketing strategies.
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Market Shares of PepsiCo, Coca-Cola, Nestle Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
In competitor analyses, market shares allow a firm to size up what the strategies of competitors are, and what the company needs to do in order to compete well with major players. Volume market shares also allow a company to be able to glean where the industry is headed if the company is making progress in increasing shares and profits.
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How to Improve Creativity Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
The researcher states that a minute or so of relaxation is most likely going to help unfold any new ideas one may have. It is no secret that an innovation is mostly based on knowledge. Therefore, expanding the author’s knowledge base seems like a good way of improving his creativity. It will most likely also open his view to varying perceptions on varying number of subjects.
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Marketing for Southwest Airline Company Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
This paper gives details that the industry is also at the threat of facing external attacks such as by the terrorists whose impact is negative on the operation of the industry. The attacks result in losses that take a long time to recover. They also result in loss of a significant number of customers.
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European Competition Law - The Market for Industrial Filters Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
As a result of complaints made to the commission from buyers of Industrial filters, and as a result of its own monitoring of the particular industry, an investigation into activities, which may have caused, and be continuing to cause, breaches the rules of competition, has been instigated.
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Causes of a Problem of Haier Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper gives information that it has also pursued some innovative human resource management practices i.e. it tied salaries and job security to performance through transparent and fair performance appraisal systems. These systems were very successful regarding the Chinese culture of management.
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Marketing of Dairy Products Made Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This paper gives information that market yak’s milk on a mass level, using its unique selling point of being a traditional dairy product regarded as nutritious from an ancient culture. It has been developed in areas where there is minimum pollution and is, therefore, a truly ‘green’ product.
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Customer Service, and Company Culture of Zappos.com Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
This research will begin with the presentation of the creation of Zappos.com. The paper tells that in the year 1998, a young man named Nick Swinmurn went to a shopping mall in San Francisco to buy a pair of shoes. He was disappointed that he was not able to find the particular size, color, and style that he wanted.
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Analysis of Talent Seek Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
For a recruitment process to bear desirable outcomes, it needs to be comprehensive and reflective of the needs of the clients. This helps in saving time for both the employer and the prospective employees. This is noteworthy especially considering that the most competent workforce greatly appreciates efficiency and courtesy.
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The Growth Strategy of Zara Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This paper gives information that the two diagnostic tools encompass external and intrinsic analytical. In this SWOT analysis, chief ideas regarding the business are expressed though there are numerous other notions that can be integrated. Strengths and the particular faults or weaknesses comprise the internal factors.
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Risks Assessment of Work Environment of Titanic Cove Resort Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This paper gives information that the primary reasons, which are the origin of these hazards, including non-compliance with the WHS legislation, lack of health and safety training programs, lack of consideration of senior managers towards these issues and lack of measures for the treatment of risks associated with these hazards.
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Strategic Plan for Abercrombie & Fitch Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
According to the research findings, it can, therefore, be said that Abercrombie & Fitch (A&F) have encountered huge fall in business ranking as they could not respond to the changing desires and needs of the customers. The paper tells that its consequence is fatal to the company as it lost its position in the market.
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Evaluation of Barclays Bank in India Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The process of globalisation has influenced the entire process of human activities and globalisation of trade and business in one of the most significant instance for global economies. It has also given birth to the global banking sectors as many banks from developed countries are trying to enter in the emerging nations like China and India. 
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Reasons of Zaras Success Driving Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This success is reflected in Zara’s financial position, which has seen an oversubscription in the price of its shares, and a sustained sales growth of more than 10% per annum for the past ten years.  This has resulted in a net profit margin of 10% whilst their competitors are still netting 3%. 
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Marketing Communications: Analysis of Jalsberg Case Marketing Essay
9 pages (2447 words) , Download 2 , Essay
Free
This report is a blueprint for the effects of the selection and implementation of a communication mix on the marketing of Jarlsberg cheese in the New European countries. It is expected that the implementation of these initiatives will lead to effective promotion and positioning of the product and the company will be able to achieve its sales target
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Krause Corporation Investigation Marketing Essay
1 pages (250 words) , Download 8 , Essay
Free
If Steve opts for the first option, he has to do some additional fabrication works in order to make it suitable for the HVAC system. The supplier who promised Steve to provide the pipe for $18.10 per linear foot will never take any responsibility if something goes wrong in the HVAC system in future.
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Toyota Motor Corporation Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
The economic recession of 2008 - 2009 adversely impacted financial performance of Toyota and it incurred a stupendous 436 billion Yen loss in 2009. Nevertheless, the global corporation only suffered losses in fiscal year 2009 during 2001 – 2010, which is largely attributable to bleak external business environment.
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Bazaar Ceramics Studio Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
In the first 7 years of its existence, it operated as a co-operative with each member of the co-operative responsible for designing, throwing, glazing and firing their own work.  A gallery director was employed to look after the gallery and all aspects of marketing. It has expanded over the years to meet demand.
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Starbucks: Can the Brand be Revitalised Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
According to some analysts, the strategy of ongoing expansion of stores has resulted in decreasing the quality of the service and at the same time has cannibalized the overall sales. Along with this the strategy of diversification into different areas like promoting movies, offering hot food and starting different themed shops.
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The Business of Pure General Insurance Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
In the paper, the Pure General Insurance (PGI) case study will be studied in relation to the data reduction process while conducting interviews along with carrying out a situational analysis of the concerned business. Various recommendations along with valuable advice are prescribed regarding the promotion and marketing strategies.
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Marketing Mix: ElBulli Case Study Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author explains that ElBulli restaurant employs qualified personnel with Chefs who are recognized across the globe being among them. The processes a business uses to achieve their objectives greatly influence their customers’ confidence in them. A business that uses fast and customer friendly methods is able to maintain a wider customer base.
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