Ethical guidelines and sales standards - Assignment Example

Ethical guidelines and sales standards for Beauty Control Ethical guidelines and sales standards for Beauty Control In marketing, itis imperative for the marker to observe the highest level of ethical standards when dealing with customers and products. In essence, ethical guidelines and sale standards are universal in marketing. As reiterated by Marketing Research Association (2013), all respondents must be treated with respect and proficiently. Secondly, the civil liberties and privileges of the respondents must be safeguarded (Marketing Research Association, 2013).

For instance, it would be important for the individuals involved in marketing Beauty Control to comprehend that a respondent have a right to either decline or consent to partake in the project. Thirdly, Marketing Research Association (2013) posits that no respondent or participant should be manipulated in the process of marketing the product particularly in the Help us Help you promotion involving a free makeover. In other words, the choice and opinion of the respondents must be respected. In this respect, the project participants in marketing Beauty Control must conform to this ethical principle.

Fourthly, all information relating to the respondents or participants must be treated with utmost confidentiality (Marketing Research Association, 2013). This is in line to the fact that participants personal information such as credit card numbers may be used by third parties to commit a crime. In line with the United States sales standards outlined by Baxter Healthcare Corporation (2002), the Beauty Control product must be marketed in a fair and candid manner. For instance, the information given to the respondents or customers must conform with the information outlined on the label.

Conversely, the marketers must not deliberately give false information to the customer or respondent in regards to all the relevant terms of sale such as pricing. It should also be unlawful for the marker to expect or request any kickbacks or bribes from the customers. All free promotions must be clearly outlined in the sales guidelines and effectively communicated to the markers in order to facilitate conformity. ReferencesBaxter Healthcare Corporation. (2002). U.S. Government Sales Ethics Standards.

Retrieved from http://www.baxter.com/downloads/about_baxter/corporate_governance/ethics_and_co mpliance/gses02.pdf Marketing Research Association. (2013). MRA Code of Marketing Research Standards. Washington, DC: MRA.