StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Channel Strategies and the Value Chain - Assignment Example

Cite this document
Summary
Channels strategies can not be viewed as different commodities from the value chain. This is because changes in channel strategies always affect the value chain either positively or negatively. A good example is that when…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Channel Strategies and the Value Chain
Read Text Preview

Extract of sample "Channel Strategies and the Value Chain"

Channel Strategies and Value Chain Channel Strategies and Value Chain Channel strategies and value chain are closely related. Channels strategies can not be viewed as different commodities from the value chain. This is because changes in channel strategies always affect the value chain either positively or negatively. A good example is that when an organization decides to reduce some of its channel strategies applied in the production process, there where be reduction in the value chain as things like raw materials levels may be reduced in the process (Charvet, Cooper & Gardner, 2008).

Therefore, the relationship between the different channel strategies and value chain within an organization is essential in improvising the advantages of the process units with a functional or operational unit. An example is that is single input is required by different organizational units, the benefits which can be obtained here will involve creating one function to purchase, store and distribute that single unit to other business units within the organization. Further, this will aid towards cost reduction processes within the organization making the role of the channel strategies indisputable within the value chain (Osterwalder, Pigneur & Tucci, 2005).

Automotive industry is affected by the effects of growth going global and supply chains. An analysis into the effects of growth going global reveals that unlike before where automotive industries would assemble their products in one place, the change towards growth going global has led to shift within the automotive industry as they now diffuse their products, services, technology and employees across national borders therefore decreasing their supply chain. When there is a reduction in the supply chain, it means a considerable reduction in the distribution strategy is realized therefore automotive industries benefits from this as their revenue is increased because of the affordability of their products to consumers.

Most automotive industries therefore obtains leverage within the channel and the value chain by opening up their sub branches in different areas to help in cutting down the costs associated with such things like transport and distribution of products therefore making their product effective in the market as prices charged on these products are always proportional to the cost incurred in the production process (McClendon & Robinson, 2013). A good example is that increased consumption of automotive products, leads to an increase in demand to order variability in the supply chain which is being amplified as it moves up the supply chain (Tang & Musa, 2011).

However, lacks of leverage on the part of the automotive industries may leads to lack of visibility which may cause excessive inventory, in accurate forecast and reduced customer service levels. The end results for the industry will be loss of revenues as customers will shift to other available products. Automotive industries before making decisions pertaining to their products like where to carry out the process or the distribution strategy to use should therefore consider certain factors like global alliances and consolidation of the industry, the diffusion of capital, technology and products, inflow of capital and outflow of their products on various markets.

This will extremely be resourceful in to them as it will aid them in making market predictions for their products (Zott, Amit, & Massa, 2011).ReferencesCharvet, F. F., Cooper, M. C., & Gardner, J. T. (2008). The intellectual structure of supply chain management: a bibliometric approach. Journal of Business Logistics, 29(1), 47-73.McClendon, S., & Robinson, A. C. (2013). Leveraging geospatially-oriented social media communications in disaster response. International Journal of Information Systems for Crisis Response and Management (IJISCRAM), 5(1), 22-40.

Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1.Tang, O., & Musa, S. N. (2011). Identifying risk issues and research advancements in supply chain risk management. International Journal of Production Economics, 133(1), 25-34.Zott, C., Amit, R., & Massa, L. (2011). The business model: recent developments and future research. Journal of management, 37(4), 1019-1042.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Channel Strategies and the Value Chain Assignment”, n.d.)
Channel Strategies and the Value Chain Assignment. Retrieved from https://studentshare.org/marketing/1688561-channel-strategies-and-the-value-chain
(Channel Strategies and the Value Chain Assignment)
Channel Strategies and the Value Chain Assignment. https://studentshare.org/marketing/1688561-channel-strategies-and-the-value-chain.
“Channel Strategies and the Value Chain Assignment”, n.d. https://studentshare.org/marketing/1688561-channel-strategies-and-the-value-chain.
  • Cited: 0 times

CHECK THESE SAMPLES OF Channel Strategies and the Value Chain

Story hotel --- distribution channels

Theorists of distribution channels agree that the essence of a reliable distribution channel lies in its capacity to spread information about the nature, value, and quality of products to the specific markets (Ranchhod & Gurau, 2007).... In the hotel and hospitality industry, the goods and services may vary in range, complexity, value and quality.... Through the internet resources, the Hotel disseminates the right kind of information that would be of value to customers who want to make their travel budgets ahead of the journey....
3 Pages (750 words) Research Paper

International information an E business strategies

Environmental scanning has a role in shaping the current business strategies (Kalakota & Robinson, 2010).... E- Business is a concept that describes the arrangement organizations redesign to incorporate internet services in their business structures, processes and services.... It entails the use of electronic devices in the processing and sharing of data to ease interactions with systems and services....
8 Pages (2000 words) Assignment

Internet Strategies

the value chain Pirate on the other hand, is very useful in eliminating the intermediaries or the cybermediaries or the existing distributor chain.... They suggest four key competitive internet-marketing strategies – the Channel Master, Customer Magnet, value chain Pirate, and the Digital Distributor.... As Ghosh states, in pirating its value chain, publishers can bypass retailers or distributors and sell directly to customers.... Drawing upon this idea, Treese and Stewart (1998) assert that the internet offers two key sources of value – the ability to transform customer relationship and the ability to displace traditional sources of business value....
2 Pages (500 words) Essay

Comparative Advantage of Tesco

Comparative advantage of a business indicates the ability of the business to manufacture and produce various products and services at a comparatively lower opportunity cost than the competing business in the industry.... Comparative advantage is extremely important because it… Tesco is a large retailer and an important international player in the retail industry....
7 Pages (1750 words) Essay

Marketing Strategy for PepsiCo Incorporated

Therefore, it will suggest the essential strategies to eliminate these conflict issues.... The study is based on designing a zero-based marketing channel for PepsiCo.... It will also emphasize the essential elements to fulfill the requirements of the supply side of the channel.... nbsp;… Marketing channel of any organization can be described as a set of different activities which are essential for the smooth flow of product transferring procedure from the producer to the end-users....
11 Pages (2750 words) Case Study

Comparison of Two Supermarkets and their E-business Strategies

Tesco has demonstrated the competitive use of e-business strategies in grocery retail over its rivals, particularly Sainsbury in understanding consumer behavior, which has helped them to devise strategies and improve the value chain.... the value chain would typically include inbound and outbound logistics, operations, marketing, and sales, and after-sales services.... Apart from the customers, the retailers too are realizing the potential of online sales and are trying to add value to their services....
6 Pages (1500 words) Term Paper

Analysis of Marketing Channel Structure of Sony

The author of the following research paper "Analysis of Marketing channel Structure of Sony" explains that Sony, headquartered in Tokyo, Japan, was founded in 1946 as Tokyo Telecommunications Engineering Corporation by Masaru Ibuka and Akio Morita.... A marketing channel can be defined as “A business structure, reaching from the point of product origin to the consumer, through which a manufacturer or marketer motivates, communicates, sells, ships, stores, delivers, and services the customer's expectations and the product's needs” (McCalley, 1996, P....
9 Pages (2250 words) Research Paper

The World Toy Industry

They understand the value and worth of a certain product.... This case study "The World Toy Industry" helps to identify the key features of the toy industry and how different factors influence this industry.... The market position of Green Toys has been analyzed to have a clear idea about the situation of the industry....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us