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The World Toy Industry - Case Study Example

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This case study "The World Toy Industry" helps to identify the key features of the toy industry and how different factors influence this industry. The market position of Green Toys has been analyzed to have a clear idea about the situation of the industry.  …
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The World Toy Industry
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Download file to see previous pages The market is being segmented in order to help the companies to focus on goods that are specially manufactured with the objective to meet the requirements of kids.
There are several factors that govern the toy industry all over the world. The success and growth of the industry depend on some success factors. It has been seen that a huge toy market exists all over the world and the companies associated with the manufacturing of toys are influenced by various market forces. The success factors also vary with the nation of operation. Different countries have different sales rates. The market structure is also different in various countries (Sun and Wing, 2005).
There are several factors that affect the demand for toys all over the world. Kids prefer toys that can be operated electronically. The companies thus focus on developing toys that support automated functions (Chan and Chin, 2007). Consumers are also attracted to environmentally friendly products. This is because; health-related issues have become a growing concern among the population all over the world. Parents prefer toys that would not harm their child’s health. Companies should give emphasis on meeting all safety procedures while manufacturing the toys. This would help the toy industry to experience sustaining growth (Cross, 2009).
Effective marketing is an important factor that ensures success for the toy industry. Parents are now highly advanced and educated. They understand the value and worth of a certain product. They prefer to evaluate product specifications on the internet before making a buying decision. Innovative promotional activities hugely influence the success rate in the toy industry. The expansion policies of the companies in order to establish a global presence is another significant factor that affects the growth rate of the toy industry.  ...Download file to see next pages Read More
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