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Marketing Essays

Result for Subject Marketing:
19895 essays
A Footwear Manufacturing Company - New Balance Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The author states that one of the areas that have seen major changes and continues to be unfinished in terms of expected changes in the area of corporate social responsibility. Today, the company is tasked with shifting line of corporate social responsibility from just doing what is right into an integrated business strategy.
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Analysis Samsung Electronics Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
This paper gives information that under the dynamic leadership of Kun Hee Lee, the company enjoyed a competitive advantage over their rivals in the world market primarily because of the sharp business foresight and risk-taking capability. The long-term vision of the chairman and their ability to exploit the potential of the changing.
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The Values of Wal-Mart Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
As the discussion stresses, The Values of Wal-Mart, Wal-Mart was able to achieve what is essential in the retailing business by ensuring what exactly the customers would want. It was able to successfully differentiate its product and service offerings in such as a way it would essentially create its competitive advantage.
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Estonia in Transition Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
According to the paper, Estonia in Transition, Estonia progressed so rapidly since the nation was once in a while utilized as a test showcase for new advances by associations for example Erickson and Nokia while the country's IT and telecom bunches were the quickest developing among the Baltic countries.
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Problem Statement Wal-Mart Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper gives information that in such a situation, Wal-Mart has to elaborate the new strategy of its business development to overcome existing challenges and, thus, facilitates its further international market expansion.Wal-Mart is one of the largest employers in the US, although the company has been criticized for its employment policies.
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McDonald's Marketing Plan Marketing Essay
7 pages (1750 words) , Download 5 , Essay
Free
This paper illustrates that marketing plan is a document written for describing the market position of a business, and its marketing strategy over the specified period. Marketing plans usually have a specific timeframe of about one to five years. The aim of creating a marketing plan is to show what steps the business intends to take to achieve its marketing objectives.
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Marketing Plan for Atlantic Quench Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This research will begin with the statement that Atlantic Quench is a hypothetical company that has been portrayed as one of the well established fruit juice companies in the industry. The company originated as a cooperative firm originated in US, but diversified its business to Canada and UK as well.
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Marketing Plan for Atlantic Quench Cranberries Inc Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
This research will begin with the statement that Atlantic Quench Cranberries is a Juice producing co-operative with its base being in the United States. The cooperative was formed about 80 years ago by two grape farmers and later Florida grapefruit growers joined the co-operative. In the current time, it has a composition of about 630 cranberry and 46 grapefruit farmers.
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Early Phase and Development of Airbus Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The author states that Airbus was basically the child of a joint initiative between the countries of France, Germany, and the UK. Its inception was in the form of a GIE, or more popularly as the Economic Interest Group. This was an attempt on the part of the European nations to unsettle the unflinching dominance of the Americans in this sector.
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Network Effects and Path Dependence Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
There generally exist four evaluation points related to the bottom line which include analyzing, developing, implementing and evaluating (SlideShare Inc., “Bottom-line Evaluation: Measuring Results from”). In a similar way, it has been viewed that W. Brian Arthur mainly focused his attention towards a single aspect i.e. increasing return stating that the adoption of return is only realized at a given point of time but dynamically. 
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Cathay Pacific Airways - China or the World Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Cathay Pacific Airways present stakeholders include Beijing based-CITIC Pacific, holding 17.5 percent stake, Air China with 10 percent and China National Aviation Co holding 7.5 percent, topped by 40 percent stake of Hong Kong Empire of Swire Pacific Group. It is important to note that Cathay’s synergies from the Dragonair merger have been one of the reasons for its passenger traffic growth and increased cargo business.  
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Kraft Marketing: Oreos Globally Marketing Case Study
2 pages (500 words) , Download 32 , Case Study
Free
 The most common ritual associated with Oreo consumption is the “twist, lick and dip” ritual. First, we twist the Oreo biscuit to separate the part with the cream and lick it, and then we dip the cookie in milk and consume it. The brand has formed a strong association with milk. 
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Harley Davidson Report Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
HOG has been sponsoring the event previously and if it has not benefited extraordinarily then it has not generated the loss for them as well. In fact, if it is said that, it has helped them promote Harley Davidson as a reliable brand and created customer loyalty then it would not be wrong.
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Steps in Introducing a New Product in the Market Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
According to this case study, the success of a new product in the market mainly depends on a calculated risk that is based on thorough market research. The company took time to research about the needs and interests of the customers and it emphasised on the aspect of quality which helped it to gain a competitive advantage over other players in the same industry.
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Ethels Chocolate Lounges Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
 When a consumer compares products in the course of making a purchase, he or she will adhere to three different categories that include limited decision-making, routine response behavior, and extensive decision-making. A simple way to make the correct buying decision is to consider the amount of involvement that goes into the decision to make a purchase.
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Success Factors in the World Toy Industry Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
The current business environment is said to be globalised because most forms of trade and economic barriers that prevented the free flow of goods and services from one part of the world to the other have been removed, making it possible for there to be a liberal global market (quote).
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Business Capstone Video Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The most viable alternative is chosen from the set and a decision making criteria is developed based on the evaluations. The alternatives are chosen also help to formulate solutions. These solutions can be rejected or accepted. The preferred result is then justified.
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Marketing Proposal for Daimler Chrysler Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This essay demonstrates that based on Daimler Chrysler dataset it is been found out that there was a declined car market trend from 1990 to 2004. Also, in 1990 there was the value of 23.9 percent while in 2004 there was only 18.3 percent. This gives a wake-up call to the companies under Daimler Chrysler.
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New Gillette Razor Pricing For Asian Market Marketing Essay
3 pages (750 words) , Download 2 , Essay
The purpose of this study is to identify appropriate pricing for our new Gillette razor in the Asian market. We recommend introducing the new razor at the mode price of 3.75 and adjusting the price to meet the supply and demand equilibrium over time. 
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Target Population Needs at JHUSON Primary Care Clinic Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
In addition, the other providers’ position in the neighbourhood is established. Thus, the analysis identifies the competitive edge JHUSON will have over its competitors. On the other hand, the components of the SWOT analysis will include the identification of the need for the service as strength. 
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The Possible Product and Service of Zappos com Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
From this paper, it is clear that American market for shoes, they expanded their product lines to items such as camping gear and video games. It is essential to determine that such a strategy in any way contributed to the success in shoes or whether it would be able to replicate the success in other product lines.
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The Managerial Venture and Successful Marketplace Marketing Case Study
20 pages (5000 words) , Download 2 , Case Study
Free
This work is based on considerations and evaluations for a business emerging in the United States, that aims at developing a comprehensive software in order for a small enterprise to enter the gambling market on an accurate and feasible way. A comprehensive and integral evaluation of this case will, therefore, cover the business impact of stakeholders.
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Introduction to E-Commerce Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
The process of conducting commercial transactions over the internet is called E-Commerce. The businesses are extensively adapting to this practice because it is cost effective. The shift in the global economic paradigm has provided the businesses and customers to participate in the electronic marketplace.
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The Comprehensive Insight into the Corporation BBC Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
The paper delves into the comprehensive insight into the corporation with hallmark being evaluating the strategic issues within the company. BBC remains the leading broadcaster in the entire United Kingdom. The company engages in the running of various public global Television stations, digital and cable channels, and worldly radio networks.
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The Highest Quality of Under Armour Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
From this paper, it is clear that the Under Armour is positioned as the highest quality and best available. Most commercials indicate that Under Armour is of high quality and thus high prices, something that provides proof means that function can pinpoint its performance results. Under Armour has a small sales volume.
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Strategy and Corporate Planning PowerGen Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
This paper gives information that the case tries to specifically study PowerGen’s operations in regard to privatization and deregulation of the electricity industry in 1991. Massive organizational changes had to be undertaken in due course of time for the sustenance of PowerGen. The report starts with analyzing the effect of the organizational.
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What Part Does Cultural Compatibility Play in Determining The Success of Cross-Border Mergers & Acquisitions Marketing Essay
72 pages (18000 words) , Download 2 , Essay
This paper gives information that, however, along with this increase in international merger and acquisition activity are the reports that about 83% of these transactions have not been successful. A number of empirical studies have also shown that not more than half of all mergers and acquisitions have been able to meet financial expectations.
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Nike Global Company Marketing Essay
3 pages (750 words) , Download 2 , Essay
This paper gives information that in order to reduce its costs of doing business and maximize its profit margins, Nike opted to establish new production sites and to indulge in ‘contract manufacturing’ in third world Asian countries such as China, Indonesia, Malaysia, Hong Kong, Korea, Taiwan, Vietnam, India, Pakistan, Thailand, Bangladesh, and others.
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Implementing Lean Approach to Eliminate Non-value-added Activity Marketing Essay
54 pages (13500 words) , Download 3 , Essay
This paper gives information that Thai Card Board is chosen as the research’s single case study. Both qualitative and quantitative data are employed in the study to answer the questions. It was determined that the Lean can be adapted for the paperboard firm by applying the JIT at the WSS.
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Cooper's Industries M&A Case Study Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
This paper gives information that this mix of diversification and complementary building around its core strengths has been called “Cooperation”. This twin strategy has indeed paid dividends for Cooper because of its related diversification and complementary building around its strengths.
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Channel and Pricing Strategies, and Environmental Issues Marketing Essay
3 pages (750 words) , Download 2 , Essay
This research will begin with the statement that Apple has launched a new product called iDesk. This study will try to throw some light on different distribution channels of the company. This report will try to figure out two major aspects of the distribution channel. Pricing strategy for the iDesk will be analyzed in this essay. This study will dissect business environment in the USA.
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The Loyalty Card as Promotion Tool Marketing Essay
25 pages (6250 words) , Download 2 , Essay
This essay demonstrates that one of the outstanding insights into loyalty is said to be the link between behavior and attitude. Crucial to shading more light towards getting a clear understanding to this is the relationship between behavior and attitude. It is, however, worth noting that this is not significant enough.
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Analysis of the Company Diet Coke Plus Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
 This brand raised female customers but there was still a drop of male customers. The company thus introduced Diet Coke Plus that had more vitamins and minerals for all customers that are concerned with nutrition (Lamb, Joseph, and Carl, 26). 
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Challenges Faces Holiday Inn Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
According to the paper, the sales of the product of holiday inn restaurant have gone down in the room service, therefore, affecting profits. The guests do not believe in local restaurants producing quality products, which is the case affecting Holiday inn. Another crucial problem facing this restaurant is poor management in respect to decision making. 
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Consensual Relationship Agreements Marketing Article
6 pages (1500 words) , Download 2 , Article
Free
God certainly intended Adam and Eve to be companions and partners, to cohabit and multiply so that their offspring enjoy the bounties of the Earth. Love, attraction, or something like it has been in the air right from the time the first Neanderthal man clubbed, wooed and carried off the first Neanderthal woman to his cave as a life partner.
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Lower Cost Strategy for Kmart Marketing Case Study
2 pages (715 words) , Download 3 , Case Study
Free
This paper gives information that this strategy attempts to minimize costs in every aspect of the business. Costs can be controlled by developing efficient methods of production, curbing overhead and administrative costs, procuring materials at low prices, and monitoring costs of promotion, distribution, and services.
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A Case Study on the Annual Report of Public Limited Company Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This paper gives information that the statistical figures reveal, Shell produces 2% of the world’s oil and 3% of the world’s gas. The company offers a diverse range of products and services to be used in everyday life, in businesses, and on the road. Statistically, the company provides transport fuel to around 10 million customers daily
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Marketing: ApproTEC Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
This paper gives information that they are trying to boost ApproTEC by investing in necessary areas. Henceforth Nick Moon has prepared three years development plan for ApproTEC with $5 million windfalls. His three-year development plan focuses on the crucial areas of development for ApproTEC.
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Marketing Conduct of the Superdry Fashion Brand Label of UK Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
According to the research findings, it can, therefore, be said that business environment is changing with every passing day. Consequently, businesses operating in the business environment are facing pressure to deal with the changing dynamics in order to maintain survival and sustain competitive positions.
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Evidence of Marketing Failure Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This paper illustrates that the 21st century is considered to be an era of marketing, where each and every product in the world is subjected to be marketed. Marketing is important for every organization because of the multiple numbers of brands available in the market. Moreover, each and every brand has a similar objective of becoming the market leader in the global market area.
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The Pizza Puzzle Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper gives information that in accordance with the opinion of the food services manager, the hotel decided to install a pizza kitchen in an effort to take advantage of the increased demand for pizzas. Notably, the declining room service business coincided with increased sales of pizza on a national scale.
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Marketing Strategies Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
 The market development criterion is ideal for revenue generation. The management introduces Franchisees in four international markets-Canada, Hong Kong, Mexico, and Taiwan, which are the leading profitable business communities.
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Victoria Secret store in Geneva Switzerland Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
As the paper outlines Victoria's Secret generates 84% total sales which are in total $6.32 billion net sales within the fiscal year of 2009. The store sales are in total $2.5 billion, while its sales in the direct-to-customer channel nearly reached $1.03 billion which made a total sale of the Victoria's Secret brand of $3.9 billion in 2009. 
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Marketing Strategy of Procter and Gamble Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
According to the paper Procter & Gamble Canada faces a mounting set of problems as far as the marketability of its health care product, Scope is concerned. The most important concern is the deliberation about utilizing the new opportunity of an emerging market for pre-brushing rinse, which other Scope’s rivals are touting to their customers.
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Customer Service in the Blackshop Restaurant Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
The author states that the Backshop restaurant and affiliates were using the manual way for making reservations where the customer could make phone calls and negotiate check on time and table choices with managers. One disadvantage of the manual system was that the information captured was inconsistent.
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Implications of Cars Running on Oil Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Scientists have been looking for alternative fuel and combination of fuel which can reduce the burden on oil. There are many combinations of liquids that can be used along with oil to reduce the oil usage but the materials that can work well with oil in a mixture are all derived from food crops.
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Morepan Positioning Strategy Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
As the discussion highlights in the case of Morepan, it may be noted that the new policy adopted by Sushil Suri has focused upon creating economic value and customer surplus for the customer, through entering into strategic arrangements to maximize its ability to supply products as lower costs to customers. 
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The Audit of the Multinational Listed Company ABC Ltd Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The Australian accounting standards have been converged with the IFRS so that the multinational company will ensure uniformity in account treatment. The fact that the overseas unit’s of the entity under audit and the major shareholder have the same auditors M/S XYZ Ltd makes the audit more burdensome to ensure that there is no compromise in the audit.
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Zara Inc Success Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
In today's world where the companies are constantly monitoring each other’s every move and evaluating their own, it is indeed hard to stay ahead of the game and find a sustainable competitive advantage for oneself. The Fashion Retail world has evolved ahead of others with companies fighting for share in the market and the consumers demanding the next exotic collection every few months.
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Triple Steel Corporation Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
According to the study, Triple Steel Corporation, the preliminary analytics of the company are carried out below which includes the calculations of the ratios and comparison of the balances of the company with last year balances to identify any discrepancies that may come to our attention for the current year’s audit.
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