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Marketing Essays

Result for Subject Marketing:
19882 essays
Steps in Introducing a New Product in the Market Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
According to this case study, the success of a new product in the market mainly depends on a calculated risk that is based on thorough market research. The company took time to research about the needs and interests of the customers and it emphasised on the aspect of quality which helped it to gain a competitive advantage over other players in the same industry.
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Ethels Chocolate Lounges Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
 When a consumer compares products in the course of making a purchase, he or she will adhere to three different categories that include limited decision-making, routine response behavior, and extensive decision-making. A simple way to make the correct buying decision is to consider the amount of involvement that goes into the decision to make a purchase.
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Success Factors in the World Toy Industry Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
The current business environment is said to be globalised because most forms of trade and economic barriers that prevented the free flow of goods and services from one part of the world to the other have been removed, making it possible for there to be a liberal global market (quote).
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Business Capstone Video Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The most viable alternative is chosen from the set and a decision making criteria is developed based on the evaluations. The alternatives are chosen also help to formulate solutions. These solutions can be rejected or accepted. The preferred result is then justified.
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Marketing Proposal for Daimler Chrysler Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This essay demonstrates that based on Daimler Chrysler dataset it is been found out that there was a declined car market trend from 1990 to 2004. Also, in 1990 there was the value of 23.9 percent while in 2004 there was only 18.3 percent. This gives a wake-up call to the companies under Daimler Chrysler.
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New Gillette Razor Pricing For Asian Market Marketing Essay
3 pages (750 words) , Download 2 , Essay
The purpose of this study is to identify appropriate pricing for our new Gillette razor in the Asian market. We recommend introducing the new razor at the mode price of 3.75 and adjusting the price to meet the supply and demand equilibrium over time. 
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Target Population Needs at JHUSON Primary Care Clinic Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
In addition, the other providers’ position in the neighbourhood is established. Thus, the analysis identifies the competitive edge JHUSON will have over its competitors. On the other hand, the components of the SWOT analysis will include the identification of the need for the service as strength. 
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The Possible Product and Service of Zappos com Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
From this paper, it is clear that American market for shoes, they expanded their product lines to items such as camping gear and video games. It is essential to determine that such a strategy in any way contributed to the success in shoes or whether it would be able to replicate the success in other product lines.
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The Managerial Venture and Successful Marketplace Marketing Case Study
20 pages (5000 words) , Download 2 , Case Study
Free
This work is based on considerations and evaluations for a business emerging in the United States, that aims at developing a comprehensive software in order for a small enterprise to enter the gambling market on an accurate and feasible way. A comprehensive and integral evaluation of this case will, therefore, cover the business impact of stakeholders.
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Introduction to E-Commerce Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
The process of conducting commercial transactions over the internet is called E-Commerce. The businesses are extensively adapting to this practice because it is cost effective. The shift in the global economic paradigm has provided the businesses and customers to participate in the electronic marketplace.
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The Comprehensive Insight into the Corporation BBC Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
The paper delves into the comprehensive insight into the corporation with hallmark being evaluating the strategic issues within the company. BBC remains the leading broadcaster in the entire United Kingdom. The company engages in the running of various public global Television stations, digital and cable channels, and worldly radio networks.
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The Highest Quality of Under Armour Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
From this paper, it is clear that the Under Armour is positioned as the highest quality and best available. Most commercials indicate that Under Armour is of high quality and thus high prices, something that provides proof means that function can pinpoint its performance results. Under Armour has a small sales volume.
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Strategy and Corporate Planning PowerGen Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
This paper gives information that the case tries to specifically study PowerGen’s operations in regard to privatization and deregulation of the electricity industry in 1991. Massive organizational changes had to be undertaken in due course of time for the sustenance of PowerGen. The report starts with analyzing the effect of the organizational.
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What Part Does Cultural Compatibility Play in Determining The Success of Cross-Border Mergers & Acquisitions Marketing Essay
72 pages (18000 words) , Download 2 , Essay
This paper gives information that, however, along with this increase in international merger and acquisition activity are the reports that about 83% of these transactions have not been successful. A number of empirical studies have also shown that not more than half of all mergers and acquisitions have been able to meet financial expectations.
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Nike Global Company Marketing Essay
3 pages (750 words) , Download 2 , Essay
This paper gives information that in order to reduce its costs of doing business and maximize its profit margins, Nike opted to establish new production sites and to indulge in ‘contract manufacturing’ in third world Asian countries such as China, Indonesia, Malaysia, Hong Kong, Korea, Taiwan, Vietnam, India, Pakistan, Thailand, Bangladesh, and others.
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Implementing Lean Approach to Eliminate Non-value-added Activity Marketing Essay
54 pages (13500 words) , Download 3 , Essay
This paper gives information that Thai Card Board is chosen as the research’s single case study. Both qualitative and quantitative data are employed in the study to answer the questions. It was determined that the Lean can be adapted for the paperboard firm by applying the JIT at the WSS.
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Cooper's Industries M&A Case Study Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
This paper gives information that this mix of diversification and complementary building around its core strengths has been called “Cooperation”. This twin strategy has indeed paid dividends for Cooper because of its related diversification and complementary building around its strengths.
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Channel and Pricing Strategies, and Environmental Issues Marketing Essay
3 pages (750 words) , Download 2 , Essay
This research will begin with the statement that Apple has launched a new product called iDesk. This study will try to throw some light on different distribution channels of the company. This report will try to figure out two major aspects of the distribution channel. Pricing strategy for the iDesk will be analyzed in this essay. This study will dissect business environment in the USA.
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The Loyalty Card as Promotion Tool Marketing Essay
25 pages (6250 words) , Download 2 , Essay
This essay demonstrates that one of the outstanding insights into loyalty is said to be the link between behavior and attitude. Crucial to shading more light towards getting a clear understanding to this is the relationship between behavior and attitude. It is, however, worth noting that this is not significant enough.
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Analysis of the Company Diet Coke Plus Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
 This brand raised female customers but there was still a drop of male customers. The company thus introduced Diet Coke Plus that had more vitamins and minerals for all customers that are concerned with nutrition (Lamb, Joseph, and Carl, 26). 
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Challenges Faces Holiday Inn Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
According to the paper, the sales of the product of holiday inn restaurant have gone down in the room service, therefore, affecting profits. The guests do not believe in local restaurants producing quality products, which is the case affecting Holiday inn. Another crucial problem facing this restaurant is poor management in respect to decision making. 
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Consensual Relationship Agreements Marketing Article
6 pages (1500 words) , Download 2 , Article
Free
God certainly intended Adam and Eve to be companions and partners, to cohabit and multiply so that their offspring enjoy the bounties of the Earth. Love, attraction, or something like it has been in the air right from the time the first Neanderthal man clubbed, wooed and carried off the first Neanderthal woman to his cave as a life partner.
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Lower Cost Strategy for Kmart Marketing Case Study
2 pages (715 words) , Download 3 , Case Study
Free
This paper gives information that this strategy attempts to minimize costs in every aspect of the business. Costs can be controlled by developing efficient methods of production, curbing overhead and administrative costs, procuring materials at low prices, and monitoring costs of promotion, distribution, and services.
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A Case Study on the Annual Report of Public Limited Company Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This paper gives information that the statistical figures reveal, Shell produces 2% of the world’s oil and 3% of the world’s gas. The company offers a diverse range of products and services to be used in everyday life, in businesses, and on the road. Statistically, the company provides transport fuel to around 10 million customers daily
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Marketing: ApproTEC Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
This paper gives information that they are trying to boost ApproTEC by investing in necessary areas. Henceforth Nick Moon has prepared three years development plan for ApproTEC with $5 million windfalls. His three-year development plan focuses on the crucial areas of development for ApproTEC.
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Marketing Conduct of the Superdry Fashion Brand Label of UK Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
According to the research findings, it can, therefore, be said that business environment is changing with every passing day. Consequently, businesses operating in the business environment are facing pressure to deal with the changing dynamics in order to maintain survival and sustain competitive positions.
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Evidence of Marketing Failure Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This paper illustrates that the 21st century is considered to be an era of marketing, where each and every product in the world is subjected to be marketed. Marketing is important for every organization because of the multiple numbers of brands available in the market. Moreover, each and every brand has a similar objective of becoming the market leader in the global market area.
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The Pizza Puzzle Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper gives information that in accordance with the opinion of the food services manager, the hotel decided to install a pizza kitchen in an effort to take advantage of the increased demand for pizzas. Notably, the declining room service business coincided with increased sales of pizza on a national scale.
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Marketing Strategies Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
 The market development criterion is ideal for revenue generation. The management introduces Franchisees in four international markets-Canada, Hong Kong, Mexico, and Taiwan, which are the leading profitable business communities.
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Victoria Secret store in Geneva Switzerland Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
As the paper outlines Victoria's Secret generates 84% total sales which are in total $6.32 billion net sales within the fiscal year of 2009. The store sales are in total $2.5 billion, while its sales in the direct-to-customer channel nearly reached $1.03 billion which made a total sale of the Victoria's Secret brand of $3.9 billion in 2009. 
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Marketing Strategy of Procter and Gamble Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
According to the paper Procter & Gamble Canada faces a mounting set of problems as far as the marketability of its health care product, Scope is concerned. The most important concern is the deliberation about utilizing the new opportunity of an emerging market for pre-brushing rinse, which other Scope’s rivals are touting to their customers.
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Customer Service in the Blackshop Restaurant Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
The author states that the Backshop restaurant and affiliates were using the manual way for making reservations where the customer could make phone calls and negotiate check on time and table choices with managers. One disadvantage of the manual system was that the information captured was inconsistent.
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Implications of Cars Running on Oil Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Scientists have been looking for alternative fuel and combination of fuel which can reduce the burden on oil. There are many combinations of liquids that can be used along with oil to reduce the oil usage but the materials that can work well with oil in a mixture are all derived from food crops.
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Morepan Positioning Strategy Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
As the discussion highlights in the case of Morepan, it may be noted that the new policy adopted by Sushil Suri has focused upon creating economic value and customer surplus for the customer, through entering into strategic arrangements to maximize its ability to supply products as lower costs to customers. 
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The Audit of the Multinational Listed Company ABC Ltd Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The Australian accounting standards have been converged with the IFRS so that the multinational company will ensure uniformity in account treatment. The fact that the overseas unit’s of the entity under audit and the major shareholder have the same auditors M/S XYZ Ltd makes the audit more burdensome to ensure that there is no compromise in the audit.
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Zara Inc Success Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
In today's world where the companies are constantly monitoring each other’s every move and evaluating their own, it is indeed hard to stay ahead of the game and find a sustainable competitive advantage for oneself. The Fashion Retail world has evolved ahead of others with companies fighting for share in the market and the consumers demanding the next exotic collection every few months.
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Triple Steel Corporation Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
According to the study, Triple Steel Corporation, the preliminary analytics of the company are carried out below which includes the calculations of the ratios and comparison of the balances of the company with last year balances to identify any discrepancies that may come to our attention for the current year’s audit.
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Coke and Pepsi in India Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the study, Coke and Pepsi, the government had allowed outside investment mainly in high-tech sectors whereas it was almost completely prohibited in consumer goods sectors. India had followed the “principle of indigenous availability” that forbade the imports if similar items obtainable anywhere else within the country. 
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The Success of Ford Motor Company Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This study looks at the problems faced by Ford using the strategy analysis framework. Henry Ford pioneered the concept of mass production using the assembly line. He was also well known for the development of Ford into a fully integrated concern which encompassed financial firms, auto component suppliers and automobile manufacturing. 
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Advertising and Promotion in UltraChromSpec (UCS) Marketing Term Paper
14 pages (3500 words) , Download 2 , Term Paper
Free
The company that is the subject of this research is UltraChromSpec (UCS) that was founded by a person named Bruno Muller around thirty years ago. The nonappearance of any competent, as well as well organized distributor organization especially in the field of scientific and technical instruments in Switzerland, led the company to form.
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Copper Mining in Australia Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
The paper will cover in depth the significance of the mineral and give a deep understanding of the mineral by covering entirely all the necessary areas of the mineral with a particular focus on Olympic Dam which is its primary producer in South Australia. It will also cover copper’s mining, manufacturing and processing process.
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Marketing Challenges Faced by Gillette Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
According to the study  Mach3 was launched by Gillette during 1998 as a mode of working on continuous innovation exercises. Gillette in addition to working on to enhance the virtual sphere for marketing the razor worldwide also started potentially investing in large scale media activities to gain an effective entry into the world markets.
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Virgin Atlantic Airways Marketing Essay
18 pages (4500 words) , Download 5 , Essay
Free
This paper gives information that as various airline companies have seen their existences dwindle and/or completely decline, Virgin Atlantic has used forward thinking, steady leadership, brand evolution, and guest focused improvements to establish its place not only as a contender in the airline industry.
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Deluxe Financial Services Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
This paper gives information that the firm is currently rated at the U.S. $2 billion. The firm serves over 8000 banks, financial service companies and credit unions across the United States. It is now serving more customers than ever (Clancy & Hartley, 2011). Critics suppose that the firm reached this level due to changing its policies.
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Virgin Group Case Study Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
This paper gives information that transformational leaders make sure value is added to the business products and services. Transformational leaders do not make decisions on their own but establish partnerships and excellent working relations with other stakeholders such as shareholders, suppliers, and customers.
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What is Performance Management Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
This paper gives information that performance management can be coordinated by an interrelated framework between manager and employee. Key areas of the framework to be agreed are objectives, human resource management, standards and performance indicators, and means of reward. For successful performance management a culture of collective...
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Monsanto Issue in Europe Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper gives information that the biotechnology in seed production reduces on inputs of pesticides and aims at increasing the farmer’s income by doubling the agricultural yields. This article is going to discuss the marketing of Monsanto products in the international market and some challenges in connection with its marketing strategies.
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Market Shares of PepsiCo, Coca-Cola, Nestle Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
In competitor analyses, market shares allow a firm to size up what the strategies of competitors are, and what the company needs to do in order to compete well with major players. Volume market shares also allow a company to be able to glean where the industry is headed if the company is making progress in increasing shares and profits.
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How to Improve Creativity Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
The researcher states that a minute or so of relaxation is most likely going to help unfold any new ideas one may have. It is no secret that an innovation is mostly based on knowledge. Therefore, expanding the author’s knowledge base seems like a good way of improving his creativity. It will most likely also open his view to varying perceptions on varying number of subjects.
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Marketing for Southwest Airline Company Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
This paper gives details that the industry is also at the threat of facing external attacks such as by the terrorists whose impact is negative on the operation of the industry. The attacks result in losses that take a long time to recover. They also result in loss of a significant number of customers.
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