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Marketing Essays

Result for Subject Marketing:
19702 essays
Promotional Strategy Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In addition, the company will make sure that its products have an excellent package that attracts consumers. Additionally, the company targets mass production that will lead to a reduction in the unit costs of production
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Industrial and Marketing Packaging Marketing Essay
1 pages (435 words) , Download 2 , Essay
Free
The author states that Cadbury chocolate is a very delicate product hence packaging is necessary. Cadbury chocolate is packed using a very delicate package material. The covering paper does not prevent it from breakage. However, it helps in protecting it from moisture and dust particles that would otherwise penetrate easily.
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Marketing of an Arts Event Marketing Essay
5 pages (1462 words) , Download 2 , Essay
Free
From this information, the marketing plan develops insights on the exact approach to the market in regards to selling the strategy. In terms of marketing a musical event, the four Ps of marketing would provide the target market with accurate information about the product, the place to which the concert would be held.
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Tom's of Maine Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Tom’s of Maine, Inc. is a leading manufacturer of natural toothpaste and health products. It was established in 1970. It got its brand name from the name of the owner, Tom & Kate Chapell and the place where they reside. Tom has a
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Entrepreneurial Marketing Competency Marketing Outline
4 pages (1167 words) , Download 3 , Outline
Free
It is critical to identify entrepreneurial marketing competencies and to establish how they are manifested at specific levels of entrepreneurial growth (Uslay & Ndubisi, 2014: p11), which, in this case, is at the marketing decision-making phase. The first entrepreneurial marketing competency is judgment competency, which is especially important in the decision-making stage of entrepreneurial marketing.
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Guinness Marketing Marketing Case Study
1 pages (324 words) , Download 5 , Case Study
Free
The chosen promotion strategy should be simple and target a wider audience to attract more drinkers. In particular, the plan should encompass women drinkers. Unlike the male drinkers, the strategy should include feminine features such as successful women drinkers. It should also incorporate reward mechanisms for the most loyal drinkers.
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Business Marketing Plan: Lexus Unit Restaurant Marketing Term Paper
9 pages (2616 words) , Download 4 , Term Paper
Free
The business will employ a marketing strategy where our sales representatives will visit institutions to showcase the products and services we offer. Brochures, fliers, and all posters will be developed to be used in marketing strategy with most of the information to be accessed through the website page.
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Failure of McDonalds Company in Entering China Market Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
This paper illustrates that institutions face several challenges in entering new markets which determine their success or failure. The process of market entry involves various procedures and research to ensure that the incorporation into the new market is a success. Many multinational corporations have expanded their operations to different countries and withstood the difficulties. 
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An Evaluation of Current Integrated Marketing Communication Practise Marketing Essay
14 pages (4005 words) , Download 2 , Essay
Free
This model of marketing recognizes that there is no ‘one size fits all’ in the field of advertising. There are many complexities and dynamics in the modern world, which must be heeded to by car manufacturers if they are to reach their desired target market. Integrated marketing communications strategy has had a profound change in the manner in which car manufacturers approach the market.
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Article review in fashion industry Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
When formulating designs for their products Companies should avoid duplicating other people’s work and should try not to develop designs that
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Budgets and Action Plan Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The expected inflation was expected not to greatly affect the revenues of the corporation. At the inflation rate of one and two percent, the company expected to realize increased
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The Advertisement to Warn of the Adverse Effects of Cigarette Smoking Marketing Essay
3 pages (750 words) , Download 2 , Essay
The conclusion states that the visual art analyzed in this paper adequately conveys the expected message with the intended magnitude. The advertisement communicates the adverse effects to both the addicted smokers and the non-smokers. The contact details target the addicted smokers who might require counseling to help change the lifestyle and avoid influencing others to the practice.
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Make a list of your human capital Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
My computer skills are also an important human capital. In today’s modern world where everything is computerized, it is imperative that one should be able computer literate to become productive. Computer knowledge is required in most high
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Market Entry, Entry Barriers, and Location in the Context of German Foreign Investments in China Marketing Research Paper
12 pages (3398 words) , Download 3 , Research Paper
Free
Over the previous two decades, China has developed to be one of the potential countries for foreign direct investment (FDI), with countries like Germany emerging to be one the key investors. The potential for achieving the entrepreneur’s objective renders great interest to potential investors and policy-makers.
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Marketing Choice Overload Marketing Essay
13 pages (3459 words) , Download 2 , Essay
Free
Firstly, researchers are of the opinion that more choices have made people confused when it comes to buying. Secondly, organizations that do not provide consumers with an excessive number of options are preferred more in comparison with the others. In addition, it can be noted that there are a large number of studies that have been conducted in order to understand the concept of choice overload.
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Integrated Marketing Communication at Ford Company Marketing Essay
13 pages (3468 words) , Download 3 , Essay
Free
Integrated marketing communication is defined as “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other” (Online Busines Dictionary, 2010). This is reported to have come from the American association of advertising agencies.
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Marketing Export: Marks and Spencer Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
The author determines the exportation potential of a product first requires an assessment of the success of the product in the domestic market. He recommends adequate market research and consultation before the implementation of the exportation strategy. The customers’taste and preference dictate the company’s products and product design.
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DoSomething.org Marketing Plan Marketing Term Paper
7 pages (2026 words) , Download 2 , Term Paper
Free
DoSomething.org is mainly composed of young people and aims at using them to transform the world and the future for upcoming generations. The organization is made up of a team of people from diverse cultural backgrounds which effectively enhances the diversity of opinions in ways of making the world a better place.
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Analysis of the Marketing Strategy of Economy Chain Hotel Industry Marketing Essay
40 pages (10210 words) , Download 3 , Essay
The Chinese hospitality industry is experiencing stronger demand for economy hotels which is attributed to the rapid development of the tourism and domestic economy. The economy hotels foundation in China is marked by a traditional full-service framework which is very strong in offering guest room function but has a weak provision for ancillary facilities.
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Marketing Strategies of Dominos Pizza and Pizza Hut Marketing Essay
8 pages (2327 words) , Download 3 , Essay
Free
This has been accredited to the increase in rival companies. However, the survival of companies within this industry has not been that easy as they all have to strive to win the customers within the market. This makes the different companies within the industry employ distinct marketing strategies to appeal to the customers.
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The Service Factors of the Sunderland International Hotel Marketing Essay
21 pages (5250 words) , Download 2 , Essay
The study leads to the conclusion that service quality management of the industry mainly deals with the customers and the employees of the organization. In this case study it has been observed that the main issue that is encountered by the Sunderland international hotel is it has faced problem related to its human resource management.
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Sustainability-Led Marketing in Whole Foods Market Marketing Essay
8 pages (2146 words) , Download 3 , Essay
Free
In Sustainable marketing factors like socio-ecological demands are addressed and turned into competitive advantages. Sustainability in Whole Foods Market is considered to sustain and maintain profitable relationships with customers and their natural environment. The sustainability market is a dual management concept, which is traditionally used only to include corporate functions.
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Relationship between Direct Marketing and Branding Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This research will begin with the statement that direct marketing is a form of advertising that allows non-profit organizations and businesses to communicate directly with the customer via different advertising techniques. Direct marketing strategy majorly includes email, cell phone text messaging, online display advertisements, interactive consumer websites, television commercials etc.
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Social and Ethical Responsibility of Apple Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
The marketing strategy that is mainly adopted by Apple is that it concentrates on positioning its product in the market considering the growth and profitability aspect of the product. Apple also performs various corporate social responsibilities together with the adoption of various marketing strategies and it promotes its product through performing such responsibilities and roles.
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Current Integrated Marketing Communications Practice Marketing Essay
14 pages (4107 words) , Download 3 , Essay
Free
The company is engaged with manufacturing both luxury vehicles as well as commercial vehicles for the people depending. The company majorly plans its products based upon the demand of the customers. Henry Ford is the founder of Ford Motors and the company reached a significant position in the automobile market under his efficient leadership.
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Serovic Stores Inc Investment Plan Marketing Essay
5 pages (1661 words) , Download 2 , Essay
Free
With knowledge of the gap in the Russian market. My company deals with food processing majorly pork and chicken. We have been in the market in the USA for 5years building a steady market and provided the best products in the market. This document contains estimated costs of the project and can undergo adjustment when you make the decision to invest in it.
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The Gum Chewing Behavior of the Participants with a Focus on Extra Gum Marketing Assignment
2 pages (661 words) , Download 2 , Assignment
Free
Chewing gum has become a popular exercise for the young as well as the old. The choice of the gum to chew is, however, dependent on several factors including the type of gum and the marketing characteristics. The purpose of this focus group is to identify and evaluate the gum chewing behavior of the participants with a specific focus on Extra Gum.
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The Changes in the Work Situation That Can Increase Productivity Marketing Case Study
1 pages (278 words) , Download 3 , Case Study
Free
The changes in the work situation that might have increased productivity and lowered controllable rejects include the demolition of the bureaucratic production system and giving workers a chance to assemble the whole garments. This created a sense of responsibility on part of the workers regarding the final product unlike before. 
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Branding Strategies of Mobinil Marketing Case Study
1 pages (358 words) , Download 4 , Case Study
Free
The company has been able to diversify its services in order to reduce the risks and uncertainties associated with concentrating on a single service line. This has been significant in enabling the firm to segment the market and create a barrier of entry for any interested investors. The consistency that the Mobinil brand has portrayed in the market is connected to its service delivery.
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International Marketing - The Harvey Nichols Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
From the time when it opened its doors in Knightsbridge in the year 1831, Harvey Nichols has majorly focused on the need to understand the demands of the ever-fluctuating market, thereby dealing in cutting-edge designer brands and luxury retail (International Marketing Theory and Conference 2011, pg. 83). 
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Unique Marketing Model of Aldi Company Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
Aldi also ensured that they produce superior brands compared to what the competitors offer. Also, the company targeted well-trafficked locations with limited parking spaces. Aldi ensures that all their clients deserve respect and are engaged in most of the company’s activities.  
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Digital Target Audience and Media Influencer Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
It is a subsidiary of the Gartner Group, the leading newspaper and media agency in the UK. The site comprises of a whole lot of things from celebrity gossip to weather and lifestyle. For instance, one story published by a contributor Maureen Gilmer tells a story about homelessness and how running activity can assist them to refocus on their lives.
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Marketing Plan for Atlantic Quench Marketing Essay
17 pages (5146 words) , Download 2 , Essay
Free
The following report in general deals with the market analysis of Atlantic Quench. The market analysis of the juice market, in terms of the current market share of different categories of fruit juices and their expected future growth trend, is analyzed. The main competitors and their product mix are also analyzed.
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The Use of ANOVA Research Method Marketing Essay
9 pages (2655 words) , Download 4 , Essay
Free
ANOVA statistical method is termed as analysis of variance rather than the analysis of the mean due to the statistical inferences obtained in the research about the mean is obtained by critical and creative statistical analysis of the variance. For example, the ANOVA method is applied, in general, statistical difference rather than a distinct difference of the research mean.
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The New Product Marketing Strategy: Bravia Marketing Essay
16 pages (4481 words) , Download 5 , Essay
Free
Bravia is a product promotional name that replaces the “LCD WEGA” which Sony used for their LCD TVs. As such all Sony high–definition flat-panel LCD televisions use the BRAVIA logo. Bravia televisions and their components are manufactured n Sony’s plants that are in different regions such as Japan, Mexico, and Slovakia.
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Ice Mountain Water Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
This essay tells that as "Ice Mountain Water" is produced and marketed in the United States, the political factors affecting the product include government policies and regulations pertinent to the product, as well as to the operations of the firm, "Nestle Waters North America". Regulatory requirements include payment of corporate taxes, licenses etc.
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Nutri-Advanced Children Products Marketing Research Paper
4 pages (1247 words) , Download 2 , Research Paper
Free
Most children are either allergic to certain foods or have growth challenges; as a result, food supplements come in handy. Several issues result from poor child nutrition. Today, the market is flooded with a wide variety of food supplements that seek to address children nutritional needs for chronic conditions.
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Carrefour Marketing Strategies in Poland Marketing Assignment
7 pages (2228 words) , Download 2 , Assignment
Free
Carrefour Polska operates with the advantage of location accuracy and selection, where places of stores of Carrefour have been carefully thought of before opening. Other factors that have contributed to its success in Poland include; the understanding of cultural differences, knowing the legal requirements, good management, using the latest technology, and its pricing structure.
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The Consumption of Luxury Goods by the Consumers Marketing Research Paper
12 pages (3421 words) , Download 2 , Research Paper
Free
From the various literature that relates to business, the researcher will look at those that could motivate the customers who consume luxury goods all over the world. There are five groups of motivations that the producer may use to improve the morale of the customers in buying their luxury goods and their products.
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International Marketing Marketing Essay
5 pages (1348 words) , Download 2 , Essay
Free
Accordingly, many large domestic companies are currently searching for a lucrative market, where they can expand their businesses to gain a competitive advantage. Most U.K. companies, in particular, are increasingly going global to ease competition pressure in the domestic market and to explore new market opportunities for growth.
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Expanding Business in the Chinese Clothing Market Marketing Essay
5 pages (1428 words) , Download 3 , Essay
Free
In this regard, Hawes & Curtis is recognized to be a popular name in the clothing industry of the British region. Hawes & Curtis is a popular British shirt-making company, which was founded in the year 1913 by two individuals named Ralph Hawes and Freddie Curtis. Apart from shirts, the company is also efficient in providing large collections of menswear as well as women's wear accessories.
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Starbucks Customer Relationship Management Marketing Essay
8 pages (2614 words) , Download 4 , Essay
Free
Customer journey mapping and the highlighting of touchpoints in a business is an important aspect of the modern-day business world. Companies are expected to study the experiences of their customers and provide products according to the preferences of the customers. The existing gaps in the products and services provided should be rectified through the formulation of key remedies.
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BYD Company Analysis Marketing Essay
12 pages (3871 words) , Download 6 , Essay
Free
The success of the organization is evident from its reputation of leading global market share in cell phone keypads and batteries. Furthermore, the organization has also marked its presence in the automobile industry during the year 2003 and since then this Strategic Business Unit (SBU) has witnessed robust growth.
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Online Versus Offline Phone Accessories Sales Marketing Dissertation
8 pages (2000 words) , Download 2 , Dissertation
Free
In this Chapter of this research paper, the methods and procedures used in the development of research results will be discussed. The chapter will address the research design, the ethical considerations, the treatment of collected data, as well as the limitations of the study. This research will make use of case study methodology.
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The Mission of Being in the Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
When dealing with career progress, the clients are the propellers of one’s career. Creation of a good rapport with the customer the pages created is what leads them to you. The pages, therefore, have to be branded accordingly to catch the attention of the clients. Content posted and updated at regular intervals on the platforms should be linked directly.
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Marketing Myopia Blackberry Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The paper entirely focuses on RIM, the manufacturer of Blackberry smartphones by following a chronological elaboration of how the technological giant fell being a market leader in the U.S.A. to a point that it is currently facing liquidation because it cannot continue to operate or meet its obligation.
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Profitability and Cost Analysis Marketing Essay
1 pages (448 words) , Download 2 , Essay
Free
Revenue of the company from combined sales of products amounts to $5 to $10 million annually. (manta n.d.)  The company derives most of its income from the construction industry (market); the territory it serves (Scranton, PA, and its neighboring places); cost savings from its channels of distribution (fleet of trucks), and warehouse sales.
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Direct, Interactive and Digital Marketing Marketing Essay
19 pages (4801 words) , Download 5 , Essay
Free
It uses techniques like cell phone text messaging, interactive consumer as well as emails to boost transactions between the vendor and the customer. However, digital marketing is a marketing strategy that often employs social media platforms in advertising and selling companies' products and services.
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Business of GWYNNE Teaching Latin Marketing Case Study
7 pages (1950 words) , Download 2 , Case Study
Free
The tutorial also works with teachers, parents, students, and any other who are interested in learning the way in which teaching is to be done. The teaching also focuses on teaching those who are interested to learn Latin. The key market that is served by the business in America. The business specifically targets Americans who live in NY, Colorado, etc.
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Labor Mobility and Migration Marketing Essay
4 pages (1234 words) , Download 2 , Essay
Free
Labor mobility should be taken as an avenue to explore diverse career paths. At least, the opportunity should give each employer to pick the best available. Whether it is used by the employee, for personal development, or the company, the employer should always pick the best. There must be agreement on purpose, duration, content, and reintegration to meet the security needs of the employee.
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