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Currently, the company is having approximately 23 stores in the region of the UK. The company is also having an online operational activity in three regions of the world that include British, German and Australia. The company with the provision of quality products and services has been effective in performing its operations in an effective manner (Hawes & Curtis, 2015). Presently, the company is identified to make an entry in Chinese market for expanding its business.
The actual intention of the company is to setup a business in the core market of China. In this regard, the company need to do a market research of the Chinese clothing market for understanding the actual market structure of the country. It is apparently stated that Chinese market is one of the world vast markets in terms of largest consumers. In this respect, based on the market research, it can be apparently stated that the rate of clothing consumption in the market segments of China has increased in a rapid manner. By the overall research, it is also identified that the China clothing market is one of the most prospected markets in the world (International Trade Centre, 2011).
At the initial stage, the company i.e. Hawes & Curtis has been initiated to develop its Unique Selling Proportion (USP) for attracting the target customers as well as develop a respectable position in the Chinese market. The company has an aim to focus over the young and middle aged men as well as women as its targeted customer. The USP of the company is to provide quality clothing products along within clothing accessories for both men and women. In the Chinese market, the demand for apparel has increased to a large extent over the years owing to certain factors that include increase in the Gross Domestic Product (GDP), income level, consumer behaviour, support of the government and shopping trend. In this regard, the company wanted to pay more attention towards
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The company has been able to make its mark by working assiduously and meticulously completing all orders that it gets. Jim’s customers know that their service provider will go that ‘extra mile’ and ensure that everything it worked on is spic and span.
Part of this innovation strategy is its plan to widen market presence by tapping other nontraditional marketing channels to get its marketing message across a captive market. An example of this is by joining trade events and exhibits, such as the Taste of Christmas in London, to be able to reach potential clients on a personal level.
For one, the Director possesses personal characteristics which manifest charisma, innate people skills, innovativeness, humor, and genuine concern for the personal and professional growth of the people under his jurisdiction. Secondly, he assumes a flexible leadership style depending on the personalities of his subordinates, as well as the demands of the situation.
Human Resource Management Module Leader: Module Code: MAN4146M Date of submission: 04/01/2013 MARKETING PLAN FOR PGI COMPANY UB Number Programme Attendance mode 12017503 MSc Marketing and Management Full-time I certify that this assignment is the result of my/our own work and does not exceed the word count noted below.
These include segmentation, targeting and positioning of the product/ service. This paper provides an overview of the major tasks involved in these areas using a real life example.
The organisation chosen for the case study is Hutchison Whampoa Limited - 3G mobile service UK.
an be further used in improving their product’s value offering, devise attractive marketing strategies, attracting the customers and efficiently penetrating their target markets in order to reach their core customers. Market segmentation can be regarded as an adaptive strategy
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The important issues to consider are how attractive is
By having a toasters which easily allow the user to control how light and dark the bread being toasted is, it will be easy to promote the item
1. Currently, there are no toasters which allow the user to see the color changes that are taking places
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