Marketing Strategy For Entering Chinese Market - Essay Example

lower and middle classes as their target audience, the premium standard product would automatically appeal to the upper segment of the society to have such a fine product that can also make them feel different than the people using the Chinese products that are so common, cheap and also referring to the lower standard. China is entering almost in every market whether it is electricity goods or clothing, so the product that should be introduced must be very much competitive to the Chinese product so that the people who are not being served by the Chinese goods can be served on relatively higher prices but it would make them feel supreme, so the basic idea is to introduce something that is much similar to Chinese good but must be different on numerous basis, it would also disturb the Chinese market which seems to be relatively very stable right now.

According to the normal observations the product that should be introduced is a VCD/DVD player, the basic reasons for introducing them is that people are already complaining about the big giants in the market and also the material made by China is just serving the core purpose that is a picture on Television, it does not include any tangible or augmented product in it, which means that there is absolutely no quality and guarantee for it.Target Groups As discussed earlier the target market should be people who are having relatively higher income than the most of the people in the society, this does not only include the people who are top class business executives but also people who are young, who are brand conscious and also who have the habit of having excellence in every part of life, this would be made quite visible to the people through our advertisement which would be clearly showing the excellence in the product.

Promotional MixThe product as discussed earlier is catering the upper class of the society or people who are having desire to excel, so according to the plan we would have to go for advertising and sales promotion by eliminating personal selling and public relations from our promotional mix list, the idea of not using personal selling is that the product is very supreme and also the market is wide spread and the nature of product is however sensitive, so to keep the product in the higher position it would be unfair to use personal selling, while there is no need of public relations at this stage.

The details of advertising and sales promotion are as follows.Advertising: The best thing in the advertising is to have an emotional appeal, perhaps by showing a superior quality picture and smooth sound effects than can make a person go into dreams, and also as the product is VCD/DVD player we would have to