Article review in fashion industry - Essay Example

ARTICLE REVIEW IN FASHION INDUSTRY Article 2 It seems that the urban outfitters have skills in handling scandals and don’t care whatsoever, they continues to repeat a controversy after another and their apology aims at winning the money of their customers rather than the feelings. The allegations that face Urban Outfitters are genuine, although the company seems not care so much that their customers and the public get offended by the scandals. When formulating designs for their products Companies should avoid duplicating other people’s work and should try not to develop designs that contradict with the beliefs and cultural practices of an individual community1.

However, this may not be always easy for the companies to know what designs offends or goes against cultural beliefs and practices of an individual society2. However, there are certain ways that designers can avoid conflicts and offending others using their designers3. For instance in the case of Urban Outfitters, in the controversy regarding the grey and white striped pattern combined with a pink triangle, may be the Company would have changed the color of the stripes and the triangle shape to a different one, and that way it would not have offended anyone.

Also, in cases of ‘Punk as F**k Shirt’ and ‘Pro-booze Shirts for Kids,’ Urban Outfitters would have avoided using offending logos, in particular, to the parents who always wish that their children would not suffer due to negative fashion influences. I believe that it is possible to convince the market people on any controversy, but if only it is not repeated several times. Furthermore, asking for genuine apology can make the market people change their attitude and perceive the apologizing party as sensitive, and thus forgive them.

BibliographyKotler, Philip, and Gary Armstrong. 2014. Principles of marketing. Boston: Pearson.