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Fashion PR - Article Example

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The researcher of this paper aims to analyze the Public Relations in Fashion industry. The luster of models walking down the ramp in new clothes designed specifically for a season or occasion stays as a fond memory for all those who have visited a fashion show. …
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Fashion PR
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Download file to see previous pages The present paper endeavors to critically analyze the applicability of known dictums in public relations to the fashion industry after carefully understanding the development of public relations in the industry from earlier times in history. The development of public relations strategies in fashion industry came about around the 1930s, when members of the elite and wealthy class could afford to select and pick designer wearables like garments, gowns, wigs, glasses, bracelets, umbrellas and so on. By then, distinct fashion magazines were already available in print in the urban society and photos were being printed to create cover pages for the magazines. Fashion was not just restricted to apparels and what a person wore, but was also found in home décor and accessories. By the 1960s, a more important trend of identifying and portraying the volatility of the industry began and is popular till today. Amongst the first examples of use of public relation strategy in promoting fashion products, we find a localization of power as a particular news house would ask members of its elite class or Hollywood actors and actresses who are members of the book house or publishing house to wear creations of known designer members of the same society, at events and functions where they would get noticed and clicked. This way, the publishing houses hoped to keep glamour and glitz showcased on people associated with them. One such example is seen when Eleanor Lambert in 1950 asks Joan Crawford to sport. ...Download file to see next pagesRead More
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