How Instagram as a Social Media has Influence on Fashion Industry - Essay Example

How Instagram as a Social Media has Influence on Fashion Industry Introduction It can be d that the mushrooming of social media as revolutionized the fashion industries. It has enabled various fashion designers to have lively conversations with their clients. Some of these include the designers and brands. The coming of social media precisely Instagram has had widespread influence in the industry of fashion since it has created a platform that has enabled constant dialog and responding to customers queries and inquiries. Most products consumers’ are very much active in creating and monitoring the social network, and are no sitting just to receive marketing messages. As a result of the spreading and growing of online social networking and user-generated content sites, the balance of power shift is occurring in fashion industries (Sinclaire & Vogus 293). Previously, the fashion industry’s had a standard means of communication referred to as tell style. It was a one-way and was so limiting. Public relations professionals dictated and control their organizational methods; conversely, social media have actively enforced monitoring and discussing of contents with consumers without any interference in between (Bridgen 66). Today, the power discussion in the fashion industry is directly related to the influence one has on critics and consumers, as opposed to just advertising or selling merchandise. An effective influence is one that results to recognition of the industry’s brand; generate discussion, and approval of the consumer via several comments. Instagramis an application contained on mobilephones and can be used for sharing of photosand serves the same social goals as Tumblr, but in a prettier, scaled-down way. Many use this Instagram as a channel of self-expression. Like Facebook and Twitter, Instagram’s appeal lies in its number of provided utilities both for individuals that love fashion and for owners of fashion brands. Many use Instagram to do several things like display their personal lines, makeup tips, cooking recipes and many other skills they have, but fashion is the most seen on these networks. Instagram app allows many to express their sense of fashion and is highly used today to influence how one views and captures fashion. These apps target more towards the younger generation; it’s quick and easy, it just about snapping and go. According to Livingston, "The most popular photo revival software is Instagramavailable for iPhone and Installersfor iPad with excellent reviews. Fashion industries can load images from their photo library or iPhones and create stunning artisticcompositions. Images are digitizedreplicating past analog processes, before your veryeyes, complete with original mechanical sounds of the Polaroid camera” (Livingston 65). Therefore, this paper focus is to discuss how Instagram as a social media has influenced the fashion industry. As social media become the main source of information and the way people communicate today, several businesses are changing their marketing strategies. Instagram is changing the Fashion industry, and simply helping it grow in several ways as well. Social media as a platform, such as Instagram, have emerged to such an extent that they are most useful in everyday entrepreneurs and private lives (Sinclaire &Vogus 296). The fashion industry in particular has dramatically changed, and due to the creation of these social media platforms, savvy business owners now utilize social media to connect with their consumers on a more personal level. Instagram have opened new access to potential buyers, have expanded the way in which consumers and others can access information about various things pertaining to fashion, and have provided a number of new outlets for advertising. Today, social media have helped many designers and fashion companies show-off new products and brands that they have created a name. Gwori noted that most of the consumer’s products at the markets are mostly identified by their names. The name that assists the customers to recall easily the product name at a first glance is referred to as branding name. It is useful for majorly identifying the product; it becomes more important in the buyersdurable market where purchasing decisions of the consumers are mainly based on the brand perception (Gowri, 79). Therefore, it is impossible to deny the power social media, more so Instagram, have had on the fashion industry. Instagram has all transformed the way our entire society works, bringing on board new ways for fashioners and designers to interact with their clients. The fashion industry has embraced social media, turned away from its old way of marketing, and wasted no time in using the most effective social media platforms in a number of different ways. Despite the fashion industry coming fashionably late onto the social media scene, it has wasted no time in making sure its presence was felt. Top brands like Urban Outfitters, Burberry, and Louis Vuitton are promoting clothing and have become more accessible to the public at large and more specifically, their customers via social networking such as the Instagram. This Fashion industry has embraced all that social media has to offer for it to grow in business. Today, advertisements are being replaced with marketing activities and blogs are centered on social advertising. Not only do brands, and retailers use social media to communicate with their consumers, they use it to listen from them as well. Seock and Norton noted that with the buyers rapid use of Internet Websites for searching out information about a given product and buying, the Instagram has become the main tool for retailers to convey crucial information. It is mostly with the clients they have and prospective customers. The attributes of an Instagram are important for pleasing customers to the site and convince them to become or remain being customers (Seock & Norton 190). For one of the reasons the fashion industry decided they needed social media as a marketing tool, is that the fashion industry’s old way of marketing products and brands eventually went out of style. According to Winter, " In a matter of a short period, cameras and software applied on a computer can easily produce three-dimensional images of the human form, both clothed and unclothed."(11). Without social media, the fashion industry would be behind. The fashion industry is all about keeping up with new and latest trends that are in, and social media happen to be one of the new trends in which they needed to take part. The most crucial factor that no fashion designer can survive without today is feedback. According to Raban, Information provided in the form of answers on a website can be evaluated by the asker given tools that have become common on the Web(Raban, 2467).If fashion designers’ do not get an accurate online feedback from their active customers, then that company will never know what their consumers are interested. They could easily lose them if they don’t meet those needs. Today, many businesses still use polls and surveys to get feedback from their clients, but these are deemed too old-fashioned and imprecise. In order for them to get feedback using those predictable methods, they have to annoy the consumers with surveys that he or she wasn’t really prepared for. Instagram has probably become the best way ever for fashioners and designers to see what their customers are thinking about and how they are responding to the product. Because the feedback they receive from various Instagram platform today is mostly based on emotional response, which means they end up getting honest feedback even without asking for it. Bloggers who engaged in fashion advertisement are mostly seen as leading the fashion industry, and brands are now engaging them to check and offer feedback on their products. They also seek to be connected to their target customers. Fashion bloggers mostly include a mixture of images from photographing and professional photographs of shows or magazine shootings. Can also be the images of products seen on websites, other blogs, or in the local neighbourhood of the blogger. Written entries discuss events in the bloggers day, their outfit choices, things they like, or fashion items encountered in other places or other media (Chittenden 49). This Instagram platform have had a very big influence on how people dress, shop, wear their hairstyles and even do their make-up. Conclusion In conclusion, the days of a brand’s success of relying just on the quality of their goods are well and truly over. As the fashion industry has embraced Instagram as social media tool, brands are simply opening their doors to personal contact and adding emotion, humanity, and opinion. Whether someone is interested in fashion or not, it is so hard to run away from the bombardment of information of fashions. The trends that are latest and fashions are received through the Instagram and other social media in general. From the blogging fashions to where buyers get all kinds of information on different pieces of clothing through Instagram, the fashion industry will never be the same. The current decade is in the digital age, where fashion industries use the social media, mostly Instagram, as a marketing tool to avoid being left on the old methods of marketing. Works cited Chittenden, Tara. Digital Dressing Up Modeling Female teen Identity in the Discursive Space of the Fashion Blogosphere. Journal of Youth Studies,13.4 (2010): 505-518. Print Gowri, S. S. Impact of Brand Factors on the Purchase of various Brands of Television: Researchers World. Journal of Arts, Science and Commerce,3.1 (2012): 76-82.print Livingston, Debra. Digital Nostalgic Moments. Journal of Social Alternatives, 30.3 (2011): 46- 47. Print Seock, Yoo-Kyoung, and Norton, Marjorie M. T. College Students Perceived Attributes of Internet Websites and Online Shopping. Journal of College Student, 42.1 (2008):186- 198. Print Winter, Metta. High Technology in the Apparel Industry. Journal of Human Ecology, 31.1 (2003): 11-12. Print Sinclaire, Jollean and Vogus Clinton. Adoption of Social Networking Sites: an Exploratory Adaptive Structuration Perspective for Global Organizations. Journal of Information Technology and Management.12.4 (2011): 293-314. Print Raban, Daphne. Self-Presentation and the Value of Information. Journal of the American Society for Information Science & Technology, 60.12 (2009):2465-2473. Print Read More