CHECK THESE SAMPLES OF Integrated Marketing Communication at Ford Company
The present study would focus on integrated marketing communication as a plan of marketing which links the communication function with the components of marketing and it aims at informing and persuading potential customers to buy goods and services.... In addition to the promotion elements of marketing, the integrated marketing communication mix may use online tools in the developing a clear message and passing it to the consumers so that they can be persuaded to purchase and use a specific product or service....
11 Pages
(2750 words)
Assignment
The paper "An integrated marketing communication Program for Crunchy Crunch Company" presents a plan for the famous snack food company with a detailed analysis of its environment, capabilities, competitive advantages and all components of marketing communication.... This integrated marketing communication program proposal is going to make a plan for Crunchy Crunch Company to start their business ambition.... This approach is called integrated marketing communication....
9 Pages
(2250 words)
Research Proposal
There is requirement of the integrated marketing communication because there.... The paper aims to discuss the roles that e-communication plays in the integrated marketing communication strategy.... At first it demonstrates about the integrated marketing communication strategy then it ultimately talks about the role of e-communication in IMC.... ccording to Tom Duncan (2002), integrated marketing communication can be stated as “a process for managing the customer relationships that drive brand value....
10 Pages
(2500 words)
Essay
aric & Lynagh (2010) Role of IMC in sustainability marketing Based on operations of various firms and organizations, the ways as to how they tackle challenges by IMC Conceptual Approach Role of sustainability is very essential in organizations and IMC plays an effective part in enhancing it The key focus of the research was on sustainability and it has been marked as an important concept for organization.... Internal marketing has an important role to play in organizations for generating revenue....
6 Pages
(1500 words)
Essay
The paper "integrated marketing communication at ford Motors Company" states social media offers an excellent opportunity for the company to trap more customers.... Many challenges are faced in the practice of integrated marketing communication that needs to be looked into with as much concern as they deserve.... The incorporation of the communication tools and media together to keep the customer updated is summarized in what is called integrated marketing communications....
14 Pages
(3500 words)
Essay
The objective of the study 'Integrated Marketing Communications Plan for Holsten' is to increase the customer base of the company and develop a marketing communication strategy which can be adopted and implemented by Holsten for staying ahead of its competitors.... Since the objective of the marketing communication plan of Holsten is retaining the existing customer base in Germany, retain the inbound roaming customers as well as expanding the customer base in countries such as Poland, Croatia, and Austria, it is important to discuss some of the alternatives available to the company....
12 Pages
(3000 words)
Case Study
The paper gives detailed information about integrated marketing communication.... integrated marketing communication (IMC), that has become a real hot topic since the beginning of the 1990s, and its relation to gaining sustainable competitive advantage is widely known.... Communicating business goals, vision and mission, brand messages and providing relevant information to the stakeholders, especially to the customers, is critical to business success and this can be effectively done with help of integrated marketing communication....
24 Pages
(6000 words)
Research Paper
The company is going to start cruises out of Dover with two ships that will sail to the Mediterranean for two weeks at a time cruising to such places as Barcelona, Rome, Athens and Malta.... Prices will be competitive and the company will compete with such companies as NCL Cruises, RCI and Costa Cruises.... In today's trend of marketing activity, people are bombarded with communication because marketers are after getting the attention of prospective customers....
9 Pages
(2250 words)
Assignment