Industrial and Marketing Packaging - Essay Example

The package helps maintain high standards of hygiene between the period of production and consumption. Through packaging, the company gives its customers an assurance that the product is of high-quality.Marketing packaging on the hand ensures that the product looks presentable and attractive. Cadbury chocolate is packed using very attractive colored paper that attracts customer’s eyes. I found this color to be very appealing too and opted to purchase the product rather than other chocolates available.

The coloring and names printed on the chocolate are effective in attracting customers. The term “Dairy Milk” particularly creates an impression that the chocolate has milk components and hence nutritious and sweet. A small chocolate picture is also a marketing tool. Some customers will purchase the product since the chocolate piece drawn appears to be sweet. This marketing packaging results in more purchases and thus creates a competitive advantage for Cadbury chocolate (Stewart, 2011).

Part 2: Recommendations for product packaging and marketing packagingI would recommend that industrial packaging of Cadbury chocolate product be improved by improvising a better package. For instance, they can introduce a carton box instead of a carton wrapper that can help protect the chocolate from breakage. This box should also be covered with a waterproof material so it will serve both purposes of protecting the chocolate from breakage and moisture.I would also recommend that marketing packaging be improved by including the nutritional benefits of the product on the package.

They can also enlarge the chocolate image to make it more attractive and appealing to the eyes of the customer. They should reduce the wording and increase the pictures. Product pictures are more effective in marketing than words. ReferencesKlimchuk, M. R., & Krasovec, S. A. (2012). Packaging design: Successful product branding from concept to shelf. Hoboken, NJ: John Wiley & Sons.Stewart, B. (2011). Packaging as an effective marketing tool. Leatherhead, Surrey: Pira International.