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1: Corporate Responsibility and Marketing Strategies - Assignment Example

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It is committed towards maintaining high standard required for fulfilling the social responsibility where the products of the company are manufactured or…
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Assignment 1: Corporate Responsibility and Marketing Strategies
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1: Corporate Responsibility and Marketing Strategies

Download file to see previous pages... Apple has focused on various corporate and social responsibility programs by improving the working condition of the workers. Apple has also focused on the various environmental issues. The social responsibility of Apple is that it is associated with the various fundamental ways of doing their business. The code of conduct that is applied and adopted by Apple for its workers in the current scenario includes the health and safety, the human and the labor right, commitment regarding ethics and management. Apple has now adopted new resolution of monitoring the social responsibility of the company by improving the performance of the suppliers in terminating the business that fails to meet the expectation of the company (Lasserre, 2012).
The social responsibility program that has been adopted by Apple in the current year mainly includes monitoring the program for increasing the number of facilities that is required to be audited, dedicating additional resources for protecting the workers from other countries.
The ethical responsibility that is adopted by Apple in the recent years mainly includes elimination and reduction of dangerous working condition and also removing the practice of bribery that is offering of cash to the auditors of the company. Apple has adopted stringency in its practices by maintaining a standard or the measurement of the code and ethics that is used in the process of auditing.
The current position of the ethical and the social responsibility of Apple mainly deal with the level or the extent of commitment of the company in maintaining of transparency, reducing the environmental impact and safeguarding the health and the well being of the workers. Apple expects that the suppliers of the company will comply with the specifications that the company has committed in the public forum. But based on the audit report in China it was found that the human rights ...Download file to see next pagesRead More
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