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Positioning Statement - Assignment Example

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FOR: People running jewels businesses, people running decoration businesses, crystal jewellery collectors, organizations giving trophies and awards, interior lighting decorators for prestigious buildings, and lovers of glass products made from glass seed beads and traditional…
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Positioning Statement
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POSITIONING PRECIOSA FOR: People running jewels businesses, people running decoration businesses, crystal jewellery collectors, organizations giving trophies and awards, interior lighting decorators for prestigious buildings, and lovers of glass products made from glass seed beads and traditional Czech beads.

BRAND NAME: Preciosa
COMPETITIVE FRAMEWORK: Other glass products makers, such as, Murano glass, Bohemian glass, etc.
BENEFIT: A rich and satisfying experience of having incredible glass beads, fashion jewelery stones, and machine cut chatons that provide a high level of customer satisfaction and pleasure for the customers.
REASON WHY: The reasons why Precoisa has been so successful in glassware industry include:
Innovative styles of crystal chatons and glass beads
Wide range of crystal jewellery, shaped and flat back stones, and textile and jewellery components, such as, rondelles and banding
Quality lighting decoration for prestigious buildings
A wide range of high quality machine cut gems and stone with extreme optical purity and size accuracy
Excellent production of glass products from lampworking rods and glass rods
BRAND PERSONALITY: Premium quality, contemporary and innovative designs, complete customer satisfaction, use of cutting edge technology, a real ambassador of the highest quality and precision and accuracy in all products.
PROPOSED NAMES AND RATIONALE:
1. Precoisa Incredible
Reason: Because all products of the company are of high quality and unmatchable purity
2. Precoisa Exclusive
Reason: Because Precoisa comes up with innovative products with modern designs Read More
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