Streetwear See Major Comeback - Book Report/Review Example

Streetwears See Major ComebackThe Streetwears industry has made a tremendous come back into the world markets. The streetwears has dominated the designer industry with several collections of designer fashions that have attracted several consumers. This has proliferated great profits to the industry leading to strong economy. The Streetwears has depicted exemplary performance relevant to the stiff competition that is evident in the designer industry. This success has been based on a number of factors relevant to the market dynamics.

This paper is going to discuss some of the reasons that have made streetwears to come back to the market and the potential consumers of the products. One of the issues that has informed coming back of streetwears to the market is the influence of social media as well as web as the modern tools of marketing1. The use of social media is very efficient relevant to marketing. Social media is very fast and effective since it ensures that the needs and demands of the customers are attended accordingly.

In this regard, it is very easy to make online bids as well as transactions. Again, social media is very effective since it has a large number of subscribers. This is critical in forming a large customer base thereby influencing the rapid success of the streetwears in the market. Relevant to the above, it is evident that the target market for the streetwears is the youths who are actively engaged in the social media. Following the ease of communication, there is rapid response from the Streetwears industry thereby making the youths in social media get their requested streetwears designs in the most appropriate time.

Following the emerging trends in the streetwear brands, it will be very difficult for the other industries like the Filas as well as Ecko United to regain their popularity. This is because the market trends have been changing at a faster rate. The Filas have not massively invested in the social websites for marketing. As such, it may be very difficult for their products to gain popularity. Thus, it will be very challenging for faded and forgotten brands of like Filas to regain fame.BibliographyDavid Yi, “Streetwear Sees Major Comeback”, 2014.

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