Orange_Electronic_Company - Essay Example

Market analysis for an electronic company Task The Orange electronic company will focus its functions in power management, radio frequency, and high temperature technology research in all electronic issues, especially in mobile phones. Additionally, it aims to be the leading consultancy firm in in provision of accurate information to clients concerning data supply, provision of wide range of information to meet the clients’ needs on technology and distribute the various demands to their clients.

The company will focus on selling mobile phones, and other information communication technology research will be conducted in due time to expand the business activities.Task 2 and 3In analyzing the environment, the orange company limited needs to know both its internal and external environment that relates to their business. An efficient tool for carrying out an environmental analysis is the PEST tools which looks at the Political, Economic, Socio-cultural, and Technological tool. It looks at how these aspects affect the company’s business directly or indirectly.

This aspect forms the macro environment of a company. To examine the political factors, a study must be conducted to look at the various regulations and codes imposed on various industrial sectors that may affect negatively or positively the organization. Other political, environmental aspects are political stability, market regulations and taxes in a particular country of establishment (Hepburn, 122). Economic factors are analyzed by evaluating both national and international economic rules that might have an impact on the market.

Sociocultural factors include the culture of a place within the market and how it has an affects the market. For instance, restrictive cultures have a negative impact compared to open cultures which have more benefits. Lastly, technology is an important aspect to look at as the development in technology will enable an organization to flow with new developments as they arise.Task 4The microenvironment is the internal factors that the organization can control to suit their needs. The internal environment consists of customers, suppliers, employees, competitors, shareholders, and the media.

The company can adjust its services in a way that all these aspects will enable their business become successful. For instance, the company can manufacture products that meet the needs and wants of their customers to retain and attract customers. Competitors will affect the plan, as price adjustment will be necessary to suit the demand curve. The employees must be few at the beginning to cover the initial cost and budget.Task 5Furthermore, a company should also know the competitors in the market both locally and internationally and must strategize on how it will compete with them.

A study on the competitor should be carried out so as to find out the weaknesses and strengths of potential and current competitors. This provides the organization with both an offensive and defensive strategic context so as to identify threats and opportunities. Also, the competitor analyses enables an organization to know what key factors are needed so as to succeed in the market and how they are going to accomplish these factors for both its main competitors and the firm itself. Through this, the organization can react more effectively and quickly from a strategic point.

Essentially, there is hence a need to adopt viable market policies such as an ideal distribution strategy, quality products maintenance to remain in the already competitive market.Work CitedHepburn, Cameron. “Environmental Policy, Government, and the Market.” Oxford Review of Economic Policy 26 (2010): 117–136. Web.