Nobody downloaded yet

Sustainable Marketing - A New Era in the Responsible Marketing Development by Marek Seretny and Aleksandra Seretny - Assignment Example

Comments (0) Cite this document
Summary
Both the terms were used since a long time together with the concept of competitiveness and the designing of strategy. But the combination of both this word which is termed as sustainable marketing has been…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.5% of users find it useful
Sustainable Marketing - A New Era in the Responsible Marketing Development by Marek Seretny and Aleksandra Seretny
Read TextPreview

Extract of sample
"Sustainable Marketing - A New Era in the Responsible Marketing Development by Marek Seretny and Aleksandra Seretny"

Download file to see previous pages Sustainability of the product is no longer evaluated on the basis of demographic factor but it is ascertained on the parameters of feelings, values and emotions of the people and the consumers of the present decade expect the organizations to perform the function of both the society as well as the organization which will provide them solution in order to lead a proper and healthy life in the globalized society. The concept of marketing has been widely criticized on the basis of the high price that is charged to the customers and therefore the modern marketing has adopted the value based marketing in order to gain the trust of its consumers and it has also adopted the concept of corporate social responsibility.
The concept of marketing has been widely criticized since the marketers are indulged in charging high price for their product and the reason for charging higher price from the customer is that they are engaged in various advertising activity in order to promote their product which increases there cost resulting in the increase in price of the product and they generally target the children mass since the children will nag their parents to buy those product even if it is not of their use and it is easy to convince and attract the attention of the children and the young mass. The marketing concept has become very profit oriented concept ignoring the value of the people.
The prime aim or the objective of this article is the transformation that is needed in the concept of marketing since the concept of marketing is influenced by the profit motive and which has resulted in the increase in gap between the rich and the poor mass which has ignored the social responsibility and the value, feelings and emotions of the people and therefore the concept of marketing is to be modified in such a way that it provides a appropriate solution for understanding the market and the requirement of the business , organization and the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Sustainable Marketing - A New Era in the Responsible Marketing Assignment”, n.d.)
Retrieved from https://studentshare.org/marketing/1684519-sustainable-marketing-a-new-era-in-the-responsible-marketing-development-by-marek-seretny-and-aleksandra-seretny
(Sustainable Marketing - A New Era in the Responsible Marketing Assignment)
https://studentshare.org/marketing/1684519-sustainable-marketing-a-new-era-in-the-responsible-marketing-development-by-marek-seretny-and-aleksandra-seretny.
“Sustainable Marketing - A New Era in the Responsible Marketing Assignment”, n.d. https://studentshare.org/marketing/1684519-sustainable-marketing-a-new-era-in-the-responsible-marketing-development-by-marek-seretny-and-aleksandra-seretny.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Sustainable Marketing
...managers have consistently struggled in translating this crucial idea into visible commercial proposition into a marketing strategy so as to create a more competitive advantage, develop new business opportunities and build trust with its customers. Therefore there is an immediate need for all managers who would to improve the overall performance of their businesses to consider putting in place the concept of sustainability. b) Example of ‘sustainablemarketing with reference to their current marketing activities. Market sustainability focuses on issues on how business can contribute to...
4 Pages(1000 words)Essay
Sustainable Marketing Plan
...brand. Samsung with the launch of its 3D television is leading the industry and has captured the highest market share in the television sector. Its LED television has earned the prestige of the best picture quality. With innovation and style, Samsung is leading the consumer market industry. Another added factor is the company’s resources. Samsung had transferred about 300 engineers from the semi conductor business unit to the organization in order to establish a new television business unit. Samsung constant focus on its R&D development has also helped the company to reach the position where it is today. It adds on to the strength and has proved as competitive advantage...
12 Pages(3000 words)Assignment
Sustainable marketing Report
... always prefers products those are environment cautious. The other significant issues of HP is migrating climate changes, use energy more efficiently, sustainable development of product and also to look after product recycling and product reuse. Evaluation of HP’s marketing mix Green marketing is a new trend in business. It is simply a way when companies integrates the products in the organisation those which are environment friendly. Recently a study was conducted which reveals that according to 70 % consumers the social responsibility of an organisation lies in how they are active in preserving the natural balance of environment. Hewlett Packard believes heavily in green marketing. It is clearly noticeable with the environmental... towards...
12 Pages(3000 words)Assignment
Sustainable marketing plan
...and society members. 16) Develop a sense of teamwork, integrity, and collaborative approach among personnel through initiating group programs and activities. 17) Organizing and rewarding members in accordance with their contribution towards CSR programs. 18) Contributing towards sustainable development of society through introducing fuel efficient aircraft models. 19) Identifying and proposing new business models creating less gas emissions to air, water and land. 20) Minimizing carbon footprint to improve environmental and climatic concerns. Marketing mix Marketing mix is being used as a general phrase specifies and describes the kinds...
12 Pages(3000 words)Essay
FINAL: SUSTAINABLE-MARKETING PLAN
...? The Green Team: Sustainable Development The Risk Management Perspective Table of Contents Executive Summary 3 Situation Analysis 4 Analysis 4 Competitor Analysis 5 Company Analysis 5 Community/Climate Analysis 6 Marketing Mix 7 Product 7 Price 8 Place 10 Promotion 10 Budget & Timeline 12 Reference Notes and Bibliography 14 Executive Summary The Green Team reviews development plans and value engineers the sustainability, or LEEDs process, from a risk management perspective. The website solicits projects and/or partners with demands for sustainable development, but either lack in-house expertise or require value...
15 Pages(3750 words)Term Paper
Responsible Marketing and Advertising
...?Responsible Marketing and Advertising Introduction The social responsiveness of a multinational company like PepsiCo is not only important for its corporate image but it also serve as an instigating agent for other relatively smaller corporations to shape their corporate behavior in more social and responsive manner. Corporate Social Responsibility (CSR) is rapidly becoming a yardstick to gauge the social behavior of an organization. Conceptually, CSR is a measure to determine corporate readiness to engage itself into the systems of governance, regulation and responsibility. Arguably, these corporate businesses are themselves a subject...
4 Pages(1000 words)Essay
Sustainable Marketing
...? Sustainable Marketing Table of Contents Introduction 3 Critical review of key literature 4 Illustrative examples 10 Implications for practice 12 References 14 Bibliography 16 Introduction Sustainability is one of the main challenges of marketing in the 21st century. By the integration of the social an ecological aspects, marketing can make some real valuable contribution towards sustainable development. Social and ecological issues are the important trends of the 21st century. Taking the growth of the global population into account, it is safe to say that such challenges are not likely to disappear in near future. On...
8 Pages(2000 words)Essay
Socially Responsible Marketing
...eight years of age.Enviromental media tend to be the most regulated, which includes-billboards, wall postings and graffiti. Sustained efforts must be made to ensure that the urban and natural environment is not cluttered with commercial messages. There has been a growing acceptance of socially responsible marketing by Big Corporations lately. Some have initiated voluntary measures to curb their aggressive pursuit of young impressionable consumers. McDonald's Corporation announced its milk and apples campaign, which seeks to entice children to try new, heathier kids' meal by tying up a promotion with "Shrek the third". Liquor makers in US like Bean Global Spirits and Wine...
8 Pages(2000 words)Essay
Sustainable Marketing
.... Ultimately, it is explained that branding of the firm’s products is the sole aim for which the firm needs to perspire to achieve all its sustainability and profitability goals. Definition and meaning of sustainability marketing: Also known as green marketing, its emphasis is on the stewardship of environment. From the organizational point of view, goals are met by satisfying individual goals of stakeholders while upholding the preservation, protection and conservation of the physical environment. Thus it should focus on business development and growth responsibility. On the basis of strategy, it is a view which is...
11 Pages(2750 words)Coursework
Sustainable Marketing
...Sustainable Marketing for Beauty (Insert (College) Table of Contents 0 Introduction……………………………………………………………………………………..3 1.1 Background 1.2 Objectives 1.3 Limitations 2.0 The Need for Sustainability in Beauty Salons………………………………………………….4 3.0 Marketing Sustainability 3.1 Challenges 3.2 Response to Challenges 4.0 Sustainable Consumption………………………………………………………………………5 4.1 Consumer Behavior towards Consumption 4.2 Consumer Encouragement 4.3 Tactics to Reach Broad Consumer Base 5.0 The Pillars of Sustainability……………………………………………………………………9 5.1 Environmental Issues 5.2 Economic Issues 5.3 Social Issues 6.0 Impact of Sustainable Marketing………………………………………………………………10 7.0 Conclusion……………………………………………………………………………………..13 1.0 Introduction 1.1 Background... the...
12 Pages(3000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Sustainable Marketing - A New Era in the Responsible Marketing Development by Marek Seretny and Aleksandra Seretny for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us