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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Plan: Global Wine Tourism Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
The paper focuses on the generation of a marketing plan for the internationalization of the wine products of the different wine companies relating to the Malta region. Effective strategies and action plans would be formulated to help the wine companies in marketing their products in the international market.
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Digital Target Audience and Media Influencer Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
It is a subsidiary of the Gartner Group, the leading newspaper and media agency in the UK. The site comprises of a whole lot of things from celebrity gossip to weather and lifestyle. For instance, one story published by a contributor Maureen Gilmer tells a story about homelessness and how running activity can assist them to refocus on their lives.
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Improving Customer Relations Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Marketing can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.The use of advertising can increase the sales of a company by attracting new customers
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Vintage Ads of Coca-Cola Marketing Article
2 pages (500 words) , Download 3 , Article
Free
This research tells that Coke has numerous advertisements in the vintage error. I always turn up the volume when I hear the universal unity song: “I would like to sing the world a song…..” It catches one’s attention from the start of the advertisement. I watched the ad with a friend of mine from a different generation and he admitted that its one of a kind.  
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A New Strategy for Kodak Marketing Assignment
5 pages (1250 words) , Download 3 , Assignment
Free
The author states that in integrating the Kodak Company into the cloud service industry, thus striving to retain its dominance in the imaging sector, Kodak requires several objectives. The first objective is to align all its segments to match with digital imaging, which is the key determinant of business in the 21st century.
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Marketing Orientation in Telecommunication Company Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The author of the paper explains that the telecom industry of the Middle Eastern countries has seen a continuous growth. A forecast by Informa Telecoms and Media shows that the year 2009 will continue to see a constant growth, with almost 28.68 million net inclusions into the mobile market this year.
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Marketing in Jessops Company Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
Marketing is mainly concerned with satisfying the needs of the customers profitably. Marketers can apply both direct and consumer relationship marketing in order to build the long-term relationship with the customers in order to ensure the viability of the business in the long run.
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Advertisement Campaign of Stanfords Master Program Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The study leads to the conclusion that advertisements and its fundamentals have seen a lot of changes with every passing decade. The overall calls and inquiries for information as well as applications for enrolment increased four folds with a minimum budget. There was a significant rise in the share of voice and brand awareness objective was achieved within two months of campaign launch.
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The Significance of Using LinkedIn Marketing Assignment
20 pages (5484 words) , Download 3 , Assignment
Free
The researcher revealed the way LinkedIn works and these included developing the LinkedIn profile page. This was through signing up and finding the suitable password for signing into this social networking site. The research also included varied ways in which Linkedin.com works in promoting the business of the company.
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An Organizations Performance and Macro-environmental Factors Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Economic factors are also influential on the operations of the business, such as inflation and exchange rates among others. Social factors are those that are related to the environment in which an industry operates, which determines the market for products, the source of workers, health awareness among others. 
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G-Biosports and its Product Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
From this paper it is clear that though G-Biosports would undoubtedly lose some faith with the customer through the process, causing a market-wide panic would have a far greater impact and consequences in the long run than simply telling the consumers what had happened and leaving the choice up to them.
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Travel Agency Sector in the United Kingdom Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
 There are five characteristics of service namely intangibility, perishability, variability, lack of ownership, and the inseparability. On the other hand, the service marketing triangle incorporates three tangible elements namely; enabling the promise, making the promise, and delivering the promise (McCabe 2010, p. 122). 
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Price Discrimination in the Airline Industry: the Effect of Market Concentration Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
This research will begin with the statement that since liberalization, the airline industry in the United States has undergone a significant transformation in terms of competition and hence pricing, owing to the wide range of legislation and regulations such as open skies and other similar policies that encouraged competition.
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The Best Fish and Chips Shop in 2003 Marketing Article
2 pages (500 words) , Download 2 , Article
Free
This essay analyzes that Finnegan’s success can be attributed to its Core Competencies which is a continuous innovation of its products and methods. The fish and chips business has mastered the Innovation Diamond that covers the following areas: innovative business, business paradigm, product innovation, market position, and process innovation.
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The Depicting Graphs Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The researcher of this essay aims to analyze the graph, that depicts that the quantity supply of t-shirts is less than the quantity demanded by the market. At this price i.e. £6, the suppliers are willing to fewer t-shirts i.e. 40 whereas the consumers are willing to buy more t-shirts i.e. 105 at the same price.
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The Factors That Affect Apple Brand Strategy Marketing Essay
29 pages (7250 words) , Download 2 , Essay
KFC, Pizza Hut, Starbucks, McDonald's etc. are international food companies with widely recognized brands. Indeed, these companies offer top quality hygienic food products to customers worldwide, yet the prices are extremely higher because of value addition and experience these international junk food and coffee sellers provide to their customers.
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Marketing Intelligence in the Vineyard Limited Company Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
The author explains that the most efficient and easy way would be accessing the data on the internet by typing the trade name “Vineyard Limited Company.org. Alternatively, he would simply Google, “industry research reports” to receive a lot of information on the company’s current status as well as uncovering various marketing analysis information.
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Web Searching as an Important Revenue Source for Various Online Firms Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
In order to cater and satisfy this expectation from the web users, many technology firms have launched different web browsers for attracting and retaining the current and potential users. For this objective, the firms are required to providing easier, faster and smoother search engine to the users by keeping in view in their current and potential expectations.
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W.C. Russell Moccasin Company Marketing Article
3 pages (750 words) , Download 2 , Article
From this paper it is clear that the company runs ads in high-end hunting magazines and relies mainly on word-of-mouth. However, it will be sending monthly email newsletters to a list of 8,000 people owning a pair of its boots. The firm traces beginnings to founder Will Russell when he began selling hand-sewn boots in 1898.
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Nokia Website Marketing Analysis Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Tracking requirements:  The website traffic should be measured in terms of a number of visitors on a daily basis and time spent on each service should also be tracked. If the online purchasing is available, it will help in determining which products sells the most and the least and marketing decisions can be made based on this information
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Entry of the Brand Kensie into My Store Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The author describes the challenges he faced with his target market of the middle and high-income earners such as this two groups are always seeking to get hold of the newest and most exciting thing in the market. This group is challenging and difficult to impress. This challenge is due to their love for instant gratification
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Fly Emirates And Cathay Pacific Airways Comparison Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The airline industry stands out as one of the most competitive industries lately. In order to do well in such industries, business organizations usually operate under different strategies. For instance, despite the fact that both fly Emirates and Delta Air Lines operate in this industry, there allot of differences in their operations.
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The Trouble with Celebrity Endorsers Marketing Article
8 pages (2000 words) , Download 2 , Article
Free
The article suggests that instead of leveraging on celebrity’s image, the brand should be able to develop its own equity. Also, this article opens my eyes to the challenges faced by marketing strategist. Promotion is far more complicated than having celebrity wears the product or recommends the brand.
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Customer Relationship Management in the Business-to-Business Market in Brazil Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
 The author states that companies that engage in B2B marketing, especially when working with international partners, must focus on establishing conviction and reliance in order to progress forward and experience the long-run synergies provided by successful partnership development and focuses on the tangibles of customer relationship with Pfizer, an international pharmaceutical company operating in B2B environments
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The Major Factors of the Credit Agricole Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
 Increasing competition and volatile markets have forced many organizations to look for new ways of doing business. In order to create more value and diversify the risk, organizations have expanded into international markets. Expansion into international markets, however, presents unique and new challenges to the firm.
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Tariffs, Quotas and Non-Tariff Trade Barriers Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
According to the research findings, it can, therefore, be said that trade barriers aim to hike the prices of imported products in order to secure the domestic industry against fierce competition from foreign products. Major trade barriers and their effects on international trade are discussed in the paper.  
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Marketing Strategies on Innocent Smoothies Marketing Article
16 pages (4000 words) , Download 2 , Article
Free
The researcher concentrates on examining the marketing techniques used by the company upon positioning its product line in the market. To enable the researcher to understand how the company was able to increase the expected company’s profit up to £100 million in 2007, the researcher will analyze Innocent’s market segmentation strategy.
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Marketing Plan for Chic Nails, Inc Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
 Chic Nails, Inc. is Italy’s newest manufacturing and distribution company for nail care products. It’s a start-up company, with the head office and main branch located in Esposizione Universale Roma Rome, Italy. However, it sources out its products from affiliate factory in Xiamen, China, which supplies raw material and prepares final product for the company.
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Baby Products Store Communication Plan Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
According to the paper, the introduction of the points of difference for the business highlighting the unique customer service policy and exclusive products offered in-store is the core of the communication objective and goal. Next, the plan provides the target audiences and how this selection works with the company’s core product range. 
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The Various Present Day Marketing Perspectives Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
From this paper it is clear that organizations need to take advantage of this marketing aspect and use the internet to distribute their products, enhancing good customer relations, advertising of products offered and to collect various responses from customers and other stakeholders through comments.
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Clever Marketing in the Luxury Fashion Industry Marketing Essay
62 pages (15500 words) , Download 4 , Essay
As the paper highlights, talented designers, nowadays, unlike their counterparts from before, can no longer merely rely on their talent. In fact, they are forced to share profits such as the Gucci Group and the LVMH in order to increase their sales through marketing. Without a doubt, the luxury fashion industry makes use of clever marketing strategies.
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Marketing Strategy Development Process of Imaging Outpatient Diagnostic Center Marketing Assignment
20 pages (5000 words) , Download 3 , Assignment
Free
The success of products in a competitive market depends on sales and marketing efforts deployed. Quality Imaging struggles to cement a place in the marketplace due to competition and inappropriate approaches to diagnosis and interaction with patients. Therefore, the proposed plan outlines steps with which situation can be reversed
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An Outline for the Product - Palmers Cocoa Butter Formula Skin Therapy Oil Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
One of its key components is the cetesomate-e complex and together with another blend of ingredients, it profoundly improves the appearance of stretch marks, scars, ageing, damaged or dry skin. Besides, it also removes wrinkles. It has made my skin appear smooth than before. However, its smell is the only downside that I can say.  
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Intext Global Expansion Marketing Research Paper
19 pages (4750 words) , Download 2 , Research Paper
Free
With the ongoing global technological developments, the computer industry is still a profitable industry in enhancing technological development. Therefore, increasing computer access to other nations is one way of increasing the technological developments speeds. China has a culture of positive attitude in whichever thing one engages in.  
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Marketing Mix and Market Segmentation Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Many Americans have exhibited their preference for beef burgers. However, the American market is yet to produce healthy beef burgers that do not present consumers with adverse health effects (Harrington, 2004). From the research conducted, it emerges that healthy beef burgers will target consumers between the age of 12 and 60. 
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Starbucks Strategy and Internal Initiatives to Return to Profitable Growth Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Starbucks started out by selling tea, coffee, and spice in Pike’s market area of Seattle, Washington. In 1987, Howard Schultz bought out the Il Giornale coffee company and changed it to Starbucks Corporation. Schultz began to move the company to a new position where it would be a dominant leader in the retail and roaster of brand specialty drinks.
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Advertising Disrupts the Objective of Rational Choice Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author of the paper concludes that the basic idea behind advertisements is to inform the customers about new or existing products so that the customer is aware of what options he or she has. However, advertisements today have gone way beyond simple information on product features and quality, they use manipulation tools(children and families, music, celebrity endorsement and taglines)
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Vietnam Market Competitive Pricing Marketing Assignment
40 pages (10000 words) , Download 2 , Assignment
It has two product divisions, Rock for men and Annie for women. The company strives to appeal to local and international customers while also increasing the efficiency of the workforce, product quality and the promote efficiency in the supply chain. The company adopts an operational model that requires it to conduct research.
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Product Design and Its Impact on Functional Product Information Marketing Essay
24 pages (6000 words) , Download 2 , Essay
Marketers and academics agree that product design is important, and there exists a large body of managerial and quantitative research on design as a component of the new product development process. Consumer behavior investigations into product appearance have included examinations of behavioral responses to product form.
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First Lady Fashions and Frank Knight Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The enterprise sells eighty percent of its production to large and medium-sized department stores while the company sells the rest to women speciality boutiques. Harry Gold is the company’s owner and primary stakeholder who accumulated savings from his previous job in the New York garment district and opened the firm.  
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The Australian Automobile Market Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The Australian automobile market has experienced sliding sales and most companies are finding it difficult to survive. The Holden SS Ute – sports utility trucks have been popular and keep upgrading the product. However, they too need certain changes in their marketing mix to enhance the sales.  
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Marketing Plan for British American Tobacco Company (BAT) Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
This paper stresses that BAT is experiencing harsh marketing environment due to various regulatory issues and negative criticism of traditional brands. BAT target market includes individuals aged 18-24 years who prefer their personal individuality and refreshing lifestyles of smoking. BAT is a British multinational company.
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Telemarketing in the Hong Kong Insurance Industry Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
As the discussion highlights, due to the market liberalization that was engulfing the insurance sector in the region during the 1990s, many foreigners have ventured into insurance and the reinsurance business. It is imperative to note that many of the companies that moved into Hong Kong were mainly from the West.
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Innovative Management Practices and Positive and Negative Tradeoffs of Toyota Company Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The positive tradeoffs with outsourcing production function to supplier organizations come about in the wake of lowered cost issues which would have been higher had the same been done at the manufacturer’s end. This becomes a huge aspect that comes under consideration whenever there is a discussion on the price tangent that is involved overall
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Standardization and Adaptation Marketing Strategies Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
Standardization and adaptation approaches have worked for different companies and brands. It is important to perform market research to understand the market before settling on the marketing approach to adopt. Whenever standardization is necessary, it should be adopted and where adaptation seems to be the best-suited tactic, it should be embraced. 
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The Impact of Technology on the Retail Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The paper describes some of the trends in retail marketing which include incorporation of technology in retailing, self-service, automated vending machines, branding, use of barcodes, after sale service provision, e-commerce, store and loyalty cards, electronic point of sales (EPOS), and the use of mobile wallet
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Marketing a New Philosophy of Management Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The study is meant to assess how the selected topic fits into the overall marketing theory, arguments for and against the opinion or statement, preferably using real-life observations and/or real data or live examples, and recommendations as to available strategies and practices that can be used to overcome the problem or misconception.
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Strategy for Mega Bastard Corporation - Bionic Limbs Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The inventor of the Segway and ‘Star Wars’ movie showcasing viable bionic limbs has proved that there is definitely a market for bionic limbs. The U.S. Food and Drug Administration approved various bionic limbs after almost 8 years of research and testing. People who fancy ‘super-power’ can have devices that they can control using their brain.  
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Strategic Marketing Analysis for Starbucks Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author explains that Starbucks is an espresso chain organization that began its business in Seattle, which is arranged in Washington, United States. Presently, Starbucks is perceived as an International Organization, which is well known everywhere throughout the world for its quality espresso.
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Relationship between the Public Relations and Marketing functions Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The author claims that Red Bull, one of the most popular soft drink producers has continued to enjoy continuous prosperity in many of its stalls due to its ability to perfectly bridge the gap between public relations and marketing. In the attempt to popularize the company products, Red Bull, has adopted various forms of marketing to promote its products.
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