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Marketing Essays

Result for Subject Marketing:
19702 essays
Concept testing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
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When kids are more successful in the classroom, then they are more confident and successful in their future, according to livestrong.com. This confidence is needed by
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Impacts of Internet Technologies on Online Retailing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author of the paper argues in a well-organized manner that e- retailing includes business-to-customer or business-to-business sales, and the revenues revolving around online retailing come from the sales of the products and services through subscriptions to the websites and through online advertising (Doherty & Ellis-Chadwick, F, 2010).
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Principles of Marketing Marketing Article
1 pages (250 words) , Download 3 , Article
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This is important as it will lead to sustainability of the organization as well as increase business as word spreads on its excellent customer services. It is
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Industrial, SWOT, and Competitive Analysis - the US Marketing Research Paper
7 pages (1851 words) , Download 3 , Research Paper
Free
Since the year 2009, there has been progressing and significant growth in movie box related offices though the attendance levels have reduced. In the year 1946, an average American would attend 28 films in a year and today the number has lowered to six. Meanwhile, consumers have been increasingly spending on diverse movie-related technologies and utilizing the ‘on demand’ view of films.
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An Increasing Popularity of Digital Mediums in Marketing Marketing Assignment
4 pages (1198 words) , Download 3 , Assignment
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Fulfillment and customer service are important as the last step of the direct marketing process because they both provide the direct marketer with the chance to communicate directly with the customer through the use of additional promotional catalogs and materials. Attentiveness to detail generates future business for the direct marketer.
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Marketing New Product Development Marketing Case Study
2 pages (500 words) , Download 4 , Case Study
Free
Companies must carry out full pre-development activities. Firms must do their homework fully. That is, they must conduct proper market research and do the business analysis before developing a product. A company could use the benefits of innovation to come up with an appealing product.
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Research Methodology and Philosophy Marketing Essay
5 pages (1412 words) , Download 6 , Essay
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The research methodology discussed in this section reflects the overview of how the research work will be conducted. It describes the processes and methods involved in data collection and data analysis and the overall philosophical approach of the research work. It also gives an overall idea to the reader on how the researcher has approached to answer the research questions.
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The Current Uptake of Digital Technology Marketing Research Paper
12 pages (4995 words) , Download 2 , Research Paper
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No single definition has been universally accepted to meet the main definitions of the term crisis. In essence, the definition that one picks will depend on the literature. However, a common way of defining it is by terming it as an activity that describes a surprise, short response time and threatening event that affects a company.
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Evaluating the Wheel of Retailing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Another tactic adopted by the owner to raise the reputation was by introducing a pizza museum that is one of a kind in nature. After the development of its reputation and its economy, the owner maintained the quality this entire period and started to raise the prices as it was now in a position to compete with the giants.  
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Marketing analysis or external scanning Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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Health industry is projected to continue to grow rapidly in Saudi Arabia because of huge investment by the government in this sector. The scope for the business of gym for autistic
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Analysis of the Aldi Marketing Environment Marketing Case Study
8 pages (2207 words) , Download 3 , Case Study
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Aldi stores offer a wide array of products to their customers. This supermarket chain can form strategic partnerships with other firms in order to provide branded items to Australian customers. The clothing sector can be targeted by the firm. Australian customers are brand-conscious, and this can be regarded as a market opportunity for further growth.
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Impact of Integrated Marketing Communication on Consumer Behaviour Marketing Essay
10 pages (3110 words) , Download 3 , Essay
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The aim of Mihart’s article is to outline the impact of integrated marketing communications in the consumer decision-making process. Scholars have studied understanding the relationship between IMC and consumer behavior consistently in a bid to find out the factors that drive consumers' purchase decisions.
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Changes in Marketing Strategies of International Companies Marketing Essay
10 pages (2965 words) , Download 2 , Essay
Free
According to the report of Ghauri and Cateora, (2014) it has been mentioned that the global population is gradually shifting from the rural to the urban areas. The report also mentioned that currently around 40% percent of the world’s population lives among urbanized areas and this number is most likely to increase to 60% by 2020.
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Marketing Strategy for Brighter Cleaning Company Marketing Essay
3 pages (1037 words) , Download 3 , Essay
Free
The success of every company often depends on the effectiveness of its marketing strategies. Here, the company’s marketing executives must ensure that they examine the company’s internal and external environment to establish its main competitive factors. The process of developing the most effective competitive factors for any business is multifaceted, which means that any company has to allocate substantial investment in the process. 
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Hybrid Brand Strategy Report Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
The implication of this is that all the market search and logistics in this sector are made even before the product are ready. This is different from the fast-moving consumer goods which can be displayed to search for consumers due to their
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Harvard Business Review Marketing Coursework
2 pages (500 words) , Download 3 , Coursework
Free
A study that was done by, Jeffrey, Hal, and Clayton (2009) seeks to make light of the origins of innovative ideas that disrupted the status quo in various business fields and were inspired by creativity. The study involved an extensive range of correspondents, which included
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Marketing Plan for Athletics Supreme Sportswear Marketing Essay
15 pages (4349 words) , Download 7 , Essay
Free
Athletics Supreme intends to provide its current and potential customers with quality sportswear products that they require to accomplish their physical goals and maximize their athletic performance. The company will also provide its customers with staff who are knowledgeable about athletics and sportswear.
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Park Plaza County Hall London Marketing Essay
13 pages (3527 words) , Download 3 , Essay
Free
Hotel business in the recent past has become one of the most resilient in driving the economy of the United Kingdom. The hotel market in the UK has been seen to respond well to the prevailing conditions of the economy. Despite the fall in disposable income in the UK, hotels continue to adequately do well for the customer demands remain the same.
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Consumer Demographics Marketing Essay
5 pages (1397 words) , Download 4 , Essay
Free
It is in this context that demographic changes impose major influences on consumers. Consumers are changing their perspectives from the role of passive buyers. The phase of globalization herein signifies active consumer participation in the emerging markets, where demographic change affects the population structure.
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Luxury Branding and The Online Shopping Environment Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This research will begin with the statement that 21st-century marketing has welcomed key development such as increased communication choices. Some of the notable developments include the advent of social media, use of do-it-yourself media and internet portals to reach out to the end users. Luxury branding has also sprung as a new concept in marketing.
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How can small local retailers participate in mobile marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In addition, local retailers can be able to communicate with their customers through emails and even video calling to show their customers the products that they have. The
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Global Market Segmentation Marketing Essay
4 pages (1107 words) , Download 2 , Essay
Free
The proper execution of a global market segmentation method needs to consider major processes such as identification of the purpose, selection of segmentation criteria, collection of relevant information, profiling of geographical location of the consumers as per the segmentation criteria, evaluation of the attractiveness of the segmentation and updating and reassigning the segment membership.
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UV Protector Spray for Billabong Company in Australia Marketing Essay
7 pages (2198 words) , Download 2 , Essay
Free
The product strategy includes the core, actual, and the augmented value proposition of the product. The pricing strategy has been based on the six stages of pricing. The promotion is focused on the suitable promotional mix and finally, the place strategy has been designed based on the suitable distribution strategy.
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MIS infrastructure Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Xerox Corporation Is a multinational management corporation based in America that manufactures and sells a collection of printers in black and white, multifunctional systems, photocopiers, the printing press for digital production and other associated services.
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Market Research and Targeting Marketing Essay
3 pages (1045 words) , Download 3 , Essay
Free
Products have different levels that include the core, actual, and augmented. While developing the new product, it is assumed that the company considered consumer preferences. The core product cannot be touched because it is not a tangible physical product. It is the benefit that customers will get from using WBC’s product.
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KOPI Restaurant Social Media Strategy: Results Marketing Assignment
8 pages (2151 words) , Download 4 , Assignment
Free
With many people asking questions about the restaurant and being answered, the social media team uses that opportunity to sell the company’s products and services (Washenko, para 5). This is important in increasing the number of customers, who often go telling others about the kind of services that they have received in the restaurant or any other business.
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Investing in E-Coin Technology Marketing Essay
6 pages (1572 words) , Download 2 , Essay
Free
The project is on E-coin as a new and emerging technology used for online payments. As a new form of payment, E-coin continues to renovate the traditional online transaction markets and continues to get millions of users globally. E-coin is widely embraced mainly because of its convenience and the safety of the transactions involved.
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Best Buy Canada Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
The author was instructed to a protection plan rather than refunding or exchanging the laptop. How ineffective is the online platform and has the customer care personnel made an effort to resolve the grievances? The author once tried to purchase a laptop from the best buy company online platform but the page glitches the error icon.
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The Investigation of Consumer Behaviour on Purchasing Luxury Brand Names Online Marketing Essay
54 pages (10225 words) , Download 2 , Essay
When new media and technology, through social media and other Internet venues, made their mark on the commerce world, many corporations and businesses began engaging their customers through these means. Over the last five years, in particular, the Internet, social media, and mobile communications have developed exponentially, allowing many to increase their sales to a much wider audience.
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Managing Diversity Awareness Campaign Marketing Essay
8 pages (2424 words) , Download 2 , Essay
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Following the change in management practices, women have become more independent economically and socially. Women account for 42% of the UK workforce and 55% of graduates. Despite such a shift in workforce ratio, women have been more subject to work bias than men. They are not given leadership roles as compared to their male counterpart.
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Utilizing Drivers of Consumer Behavior in Effective Marketing of Samsung Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
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Consumer behavior is defined as the learning of how the individual customers, organizations or groups buy, use, select and dispose of services, ideas, and goods to satisfy or please their wants and needs (Mooij, 2010). It deals with several stages that the customer goes through before purchasing services and products for their end users.
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A Strategy Document on How Gold Reef City Casino Could Take the Rewards Program Marketing Assignment
6 pages (1588 words) , Download 5 , Assignment
Free
New and existing organizations are required to formulate marketing strategies that will enable them to achieve their set goals and objectives. Marketing strategies also ensure the organization identifies the critical areas within it that need adequate and constant scrutiny. An organization can provide the business with focus and direction.
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Marketing plan for Nike (running shoes) Marketing Coursework
2 pages (500 words) , Download 5 , Coursework
Free
Moreover, the company focus on customer satisfaction has enabled it to retain its loyal customers, an aspect that has strengthened its competitive advantage in the
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Fast food marketing to children Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
The author states that the marketing advertisements are untruthful since fast foods are responsible for the high obesity rates among children as youngsters lack the cognitive skills to understand the healthy dangers of consuming fast foods. Fast food marketing targeted at children triggers feelings of desire to consume such unhealthy diets.
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Brave Software Company's Marketing Plan Marketing Term Paper
4 pages (1144 words) , Download 2 , Term Paper
Free
The company aspires to positioning itself as an industry leader within the next six months, providing best quality products to its customers. Intentions of increasing the current market share in terms of customer numbers are the driving force of the company. The company aims at receiving recognition in the industry by acquiring the gold award for best calendar software solutions of the year.
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Diwan: A table of heart over mattar Marketing Case Study
2 pages (500 words) , Download 12 , Case Study
Free
For Diwan’s case, the first stage of formulating the value proposition would be an assessment of the firm’s customers. As indicated, the company has loyal customers who,
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Social Media and the Digital Trends Chanel Marketing Case Study
1 pages (268 words) , Download 3 , Case Study
Free
 N°5 is one of the leading brands manufactured and retailed by Chanel. In a media resource, the marketers of the company developed a systematic advert that combines a number of videos and posters to advertise the brand of both female and male perfumes. On Facebook, for example, the marketers have created a number of pages and groups through which the marketers interact.
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Gecko Adventures Marketing Strategy Marketing Essay
7 pages (2016 words) , Download 6 , Essay
Free
The situational analysis is a collection of methods used by organizations in analyzing their micro and macro-environments, with the aim of understanding the business environment, customers, and capabilities. The number of trips taken in 2013 by UK residents remained below levels achieved prior to the economic recession, which has resulted from caution among consumers. 
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Does the salary of human resource managers depend on the sex Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Male and female human resource managers are assumed to be earning equal salaries yet there is no sufficient evidence to prove this claim. Thus, from a data of independent samples of ten females and ten males, their salaries are collected and recording independently.
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Yoga Brand Comparison Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The writer’s emphasis on the significance of a website for Yoga Company is relevant to the contemporary marketing strategy. The customers are surely interested in knowing the history of the firm to make
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Adidas Marketing Project Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The group research can be judged as very successful as the group members were fully dedicated to the assignment. Members fully researched for the marketing information about Adidas and they were resources by themselves. Sharon, the other team member had already collected a lot of information for use in the assignment during the preparation phase.
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Brand and Market Analysis Marketing Assignment
16 pages (4252 words) , Download 6 , Assignment
Free
Under the first section on the business strategy, positioning is considered in the basis of where within the UK market the L’usine brand should be positioned. This section, on the other hand, provides a plan of how the positioning will take place. The UK market has three competitive segments made of large plant bakers, in-store bakeries, and master bakers.
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Digital Marketing Communication Channels of Nike Marketing Essay
7 pages (2047 words) , Download 2 , Essay
Free
The Nike+ FuelBand utilizes accelerometer technology. The use of the accelerometer enables the recording of the various activities, which are then converted to NikeFuel points. A NikeFuel point is a measurement unit. Several of Nike’s sporting goods devices utilize the NikeFuel points as a point system to measure physical activity.
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Ideas on how to build ALO organisation Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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mental in ensuring that the organization attains its long term goals of development as well as providing the desired services to the frail aged people, those with disability and their carers. Goals: Appropriate plan should be put in place to outline the time of achieving the
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Market Selection Process in the UK Marketing Research Paper
4 pages (1118 words) , Download 2 , Research Paper
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The number has been soared by immigrants who settled in the country decades ago and business people who have been moved to the country by multinational companies that have invested in the country. Therefore, Halal will target this population that still holds on to their religion and its teachings. As a result, they are willing to spend their income on foods that have been described in Quran.
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Marketing and Consultancy for Food Trucks Marketing Lab Report
4 pages (1310 words) , Download 3 , Lab Report
Free
The most difficult part of the food truck industry is the management of the challenges that are not faced by stationary restaurants. Again, it is frustrating and time-consuming when finding the local lunch spots and locating the truck events to both the truck operators and the customers. Before starting a food truck, there are essential factors that are considered to enable the whole operation to be successful.
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Global Marketing: The US and Korea Marketing Essay
5 pages (1603 words) , Download 2 , Essay
Free
Moreover, the impact of these companies and their competitors in changing these factors is significantly minimal (Roll, 2005). The companies are compelled to adapt to these macro-environmental factors. The factors include the characteristics of the consumers, the influence of the government, technology, and the economy.
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Marketing Plan for Lewis Road Creamery Fresh Chocolate Milk Marketing Assignment
7 pages (1937 words) , Download 2 , Assignment
Free
The company will offer an additional product from the company that is of low price. The company should also consider offering bonuses for various goods. The company has another option; introduce the game to promote extreme customers. The organization needs to carry out a massive promotional campaign for its products to be successful in the market.
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Sociology in Marketing Marketing Assignment
2 pages (546 words) , Download 2 , Assignment
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Through educational opportunities and the reduction of socio-cultural barriers to economic growth, women are now extensively involved in the workforce, businesses and trade. This complements the men’s effort to improve the economy (Wood, 2012). It increases the household income, per capita income, and gross domestic product hence improving the economy.
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Destination Marketing Strategy: Patagonia Marketing Essay
11 pages (3886 words) , Download 3 , Essay
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The development of the travel and tourism marketing process has been generated from various factors but the concept of destination marketing is the contemporary emerging trend supporting the growth of the industry. The concept of destination marketing has not only enhanced the scope for the travel and tourism firms but has also contributed towards enriching the economic and social values.
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