How can small local retailers participate in mobile marketing - Essay Example

Mobile Marketing: Participation of Local Retailers. al Affiliation) Local retailers can use mobile marketing to sell and advertise their products online. Most of the local retailers and their customers have smartphones in which they make communication easier for them (Berney, 2010). The local retailers have mobile websites that they use to advertise, sell, and also inform their customers on their new products that they have through their websites.In addition, local retailers can be able to communicate with their customers through emails and even video calling to show their customers the products that they have.

The small local retailers can send images of their products for promotion purposes to their customers. Small local retailers can text customers in broadcast, this is efficient and will go viral within seconds because most people are always on their phone (Berney, 2010).The use of Facebook is another way that a small local retailer can use to promote their business and even pass information about their business. Tagging of photos of the individuals place of work is important this will inform people about the business.

In conclusion, mobile marketing can help reduce the risk of losing customers, whether a small local retailer is using a smart phone or a cell phone, they can send promotions of discounts and hence maintain their customers, it also helps acquire new customers when the customers forward the texts to their friends. The local retailers phone should be compatible to most of the customers’ phones to be able to send photos of their products.ReferenceBerney, P. (2010). Mobile marketing. London: Kogan Page.