Nobody downloaded yet

Case study on reducing customer churn fir T-Mobile - Essay Example

Comments (0) Cite this document
Summary
T-Mobile, provider of residential and commercial voice and data services; cable television, internet, phone service is the 4th largest mobile network in UK. The company with an employee base of 6000 has 275 stores all over the UK. The 3G network of the company covers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
Case study on reducing customer churn fir T-Mobile
Read TextPreview

Extract of sample
"Case study on reducing customer churn fir T-Mobile"

Download file to see previous pages The rule was further enhanced by Sherden as 20-80-30 expressing the idea that the top 20 percent of customers generate 80 percent of the companys profits, half of which is lost serving the bottom 30 percent of the unprofitable customers (Sherden, 1994).
Customer retention has become harder with the propagation of internet and increased bandwidth. Provision of several options has made the switching barriers ineffective. In order to keep the customer base in the safety net it is important for the company to fill all the loops and holes to avoid customer leakages. It is always important for the Telecommunication companies to find new and innovative ways of finding about the factors, which lead to the customer defection. It is also imperative for the company to create a connection with the customers being at high risk of defection and reduce the overall churn rate.
It is important to tie the above mentioned segments in the loyalty string of the company. An automated survey query can be sent to the customers through email or the survey can be directly undertaken by sending an automated call to the specific numbers of the target audiences in order to get instant response from the customers on daily basis form both the segments of Pay Monthly and Pay as You Go customers. The survey then can be reviewed by the customer care staff so that call centre representatives can purposefully undertake conversation with the customer providing negative feedback. On the next level the customer should be provided with the opportunity to again fill a brief survey form. If again the feedback is negative the customer should be asked if they would like to speak with a manager regarding their issue(s). Managers should be notified of the customer call-back requests on urgent basis. The data regarding the customer’s survey responses should also be provided to the manager in order to undertake useful follow up with the customers.
The loss of the customers can be ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case study on reducing customer churn fir T-Mobile Essay”, n.d.)
Case study on reducing customer churn fir T-Mobile Essay. Retrieved from https://studentshare.org/miscellaneous/1552112-case-study-on-reducing-customer-churn-fir-t-mobile
(Case Study on Reducing Customer Churn Fir T-Mobile Essay)
Case Study on Reducing Customer Churn Fir T-Mobile Essay. https://studentshare.org/miscellaneous/1552112-case-study-on-reducing-customer-churn-fir-t-mobile.
“Case Study on Reducing Customer Churn Fir T-Mobile Essay”, n.d. https://studentshare.org/miscellaneous/1552112-case-study-on-reducing-customer-churn-fir-t-mobile.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Mircroeconomics ( AT&T and T-mobile merger)
...and Cheng, 2011). By acquiring T-mobile AT&T therefore will secure that its fiercest competitor in terms of price will no longer be its rival. As a result, the downward pressure on AT&T to keep upward bounds on its prices will be reduced significantly. However, by pooling together R&D resources faster innovation can also be expected which may lead to either substantial benefits in terms of service provision or a cap on the price increase. Thus, the bottom line for the consumers is that while they should expect higher prices these will not be very steep rises. Further, the service quality is likely to increase manifold. III- What to Expect (Other...
5 Pages(1250 words)Essay
AT&T T-MOBILE MERGER
...(James 16). This will not only cause an increase in the company’s operation costs but also it will affect the T-Mobile users who will be required to buy new phones. According to AT&T, the merger will ensure stronger network and as a result, the company will appropriately serve the increasing number of cell phone users in US. The expansion of AT&T coverage as well as the strong network will ensure that the number of dropped calls is reduced. In addition, the company argues that the merger will improve data traffic in the future an aspect that will benefit its customers (Carol 36). Costs and benefits of the merger from the competitor’s...
8 Pages(2000 words)Research Paper
Virgin Mobile USA: Case study
..., this option is best for the company for it has essential features like off-peak hours, prepaid package, no contract, and low subsidies that align to the target market. Financial Viability of the Whole New Plan Market share Subscribers (1st page) 1, 000, 000 Total Subscribers 130, 000, 000 Market Share 0.77% Monthly Revenue from call Minutes per customer 200 Charges per minute 0.425 VAS revenue 12.82 Total Revenue 97.82 Retrieved from: http://www.scribd.com/doc/49332062/Virgin-Mobile-pricing-for-the-1st-time Lastly, the cellular industry is notorious for customer dissatisfaction despite the existence of service contracts, the big carriers churn roughly 24% of the clients...
2 Pages(500 words)Essay
Case Study: Customer Relations
...? Case Study: Relations CASE STUDY: RELATIONS An interview was conducted with Kate Bubbles, care assistant at a McDonald’s franchise in San Antonio. The interview was conducted by phone and, in it, she clarified the role and responsibilities of a customer care assistant, as well as the issues that she faces as customer care assistant at McDonalds. Q: I am excited that you granted me this interview Kate: You are welcome Q: What is the role of a customer care assistant? Kate: In my line of duty, my most important role is to ensure that customers visiting McDonald’s have an enjoyable experience. I am...
3 Pages(750 words)Research Paper
T-Mobile
...in which staff can work co-operatively together. A participative approach to leadership and management may also help to create greater employee commitment. Prognosis If the design of an organization is inappropriate, this can be costly and inefficient. The pessimistic scenario is possible, because the science discoveries and innovations keep abreast of time, and if competitors will develop new technology earlier than T-mobile the company will decline. The lack of motivation among employees will resulted in increasing a number of defects and low quality of products. In this case, T-mobile loses potential customers and brand loyalty. If...
9 Pages(2250 words)Essay
Customer loyalty Tesco Case Study
...the retailers to enhance their service offerings and improve the sector. With this objective the aim of the study is: 1. To determine the extent to which Tesco is making efforts to retain customers. 2. To determine the gap between customer expectations and discharge of services in the retail sector. 3. To determine what retailers could do to enhance their service offerings. 4. To determine how the customer loyalty card (Clubcard) has contributed to the success of Tesco since 1995. 1.4 Significance of the studyCustomer loyalty and advocacy are very relevant in a competitive economy so these issues are very helpful in understanding...
5 Pages(1250 words)Research Proposal
T-Mobile in Hungary
...are always the positional clients. The company is aiming to represent its products and services as the symbol of success. Its subscribers are always smiling, get an excellent quality, and never face any problem. While the struggle is very tough in Hungary, mobile providers struggle for every particular user. That is why T-Mobile (HU) emphasizes that all its subscribers belong to a big family and they made the right decision. They aim to get and keep users through motivating them to brand loyalty. T-mobile strategy implements the Total Quality Management (TQM) strategies upon their decisions. T-mobile's innovative and...
3 Pages(750 words)Assignment
T-Mobile - Sprint Merger
...goals, motives and seeking integral growth and short term advantage over competitors may opt for mergers. Merger provides synergic benefits where the two companies together can enhance revenue by eliminating duplicate costs and achieving a low per unit costs. Sprint Nextel Corporation is a Kansas based telecommunication company which is 3rd largest telecommunication network of US having more than 52 million customers. It partnered with Clearwire and dominates more than 43 markets. T-mobile International AG is a German holding based in Bonn, operating GSM and cellular networks in Europe and US. Globally T mobile has more than 150 million subscribers and...
4 Pages(1000 words)Essay
AT&T and T-Mobile USA Merger
.... The analysis indicates that varying levels of effects in sectors like industry, education, health and agriculture in USA study, it will have a range in sectors mirroring on trade strategies as well as customers. The application of strengths, weakness, opportunities, threats analysis confirmed valuable in understanding this difficult relationship. Investment in AT&T and T- mobile plays a crucial role in the total economic development of U.S.A. The government hearings will permit AT&T to represent additional record indicating how the merger will generate more work. References Business Monitor Global. (2010). U.S: Telecommunication Report.London: BMI.... . This paper will discuss the specific regulatory as well as, the competitive...
7 Pages(1750 words)Case Study
Case Study 1: Mobile Devices
...CASE STUDY MOBILE DEVICES Case Study Mobile Devices Affiliation Table of Contents Risks Inherent In the Use of Wireless and Mobile Technologies 3 Plan for Monitoring and Analysis 4 Backups 4 Services installed 4 Firewall 5 Strong Password 5 Recommendation 5 References 6 Introduction Wireless technology offers a number of advantages for the businesses as well as individuals. Without a doubt, it offers an excellent support for the businesses to generate revenue and improve business processes. Additionally, at the present, computers, other systems, devices, such as PDAs and smart phones can be connected wirelessly. However,...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Case study on reducing customer churn fir T-Mobile for FREE!
Contact Us