Marketing Essays

This paper highlights that Sony Ericsson Mobile Communication (SEMC), a Joint venture with equal interest by Sony and Ericsson was formed under the name and style in 2001 merging their mobile phone business worldwide. The new company was launched on October 1, 2001, after the approval of boards of both the companies. 

They have joined in the global capitalism bandwagon and thus have brought in a great amount of disharmony amongst the related ranks. The element of fair trade and corporate social responsibility has been shattered beyond belief. What has happened in the present times has been very difficult to envisage as the effects are magnanimous.  

Evaluating marketing opportunities by establishing the proportions of persons using same products, the reasons for using them (or reasons for changing from one product to the other). Establishing the average consumptions, the likelihood of future spending and consumer tastes and preferences.

A through analyzes of the various marketing websites has been made here to gain an understanding of the various benefits that the users might gain from the other websites as well. This survey has been designed to identify the personalities and the opinions of the users and to use this as a mode of improving the website.

This essay analyzes that a large number of individuals are now becoming aware and conscious of what corporate brands can bring into their lives, from assets to job opportunities to complete consumer satisfaction, Van Riel and Van den Ban (2001) have stated that coming up with corporate brands is a long and challenging process.

FedEx has significant consideration of their customers’ needs leading to the main reason why most people opt for the company products and services. FedEx customer profile is divided into 6 segments. These are FedEx Ground, FedEx Freight, FedEx Custom Critical, FedEx Express, and FedEx Trade Networks.

The Ultimate Nature Food is an organic food market company whose origin is in Brixton.  The company entered into the organic food business in 2001 with the sole aim of supplying organic food products to consumers. During its initiation, the company had only six employees working in its only branch.

The Central bank is mandated to conduct different functions. By the 20th century, the monetary market was dominated by central banking activities, despite the persistence of several other functions of enormous implication to the effectiveness of monetary exchange and financial systems.

The author states that a large number of small firms comprise the market for perfect competition. Each firm is small compared to the entire market. The comprising firms set the identical products. The customers, as well as the firms, are well informed about the prices. There are no barriers to entry for other firms to enter the market.

Complex buying behaviour occurs when the consumer is immensely involved in the purchase process, and there are notable contrasts amongst the brands to acquire.  This implies that the consumer has to conduct research about the product/service and the marketers must, therefore, supply all-inclusive information with regards to product/service characteristics.

The researcher states that it is formed on the basis of psychological and physiological movements which are studied by the advertising and marketing people so that the client (the company people) also remain happy and their business flourishes in the longer run. However, to get this very message down to the intended people is not an easy job to start with.

As the study outlines, to begin with, a company in its quest to develop a brand may opt for a line extension. Under this alternative, a company concentrates on extending an already existing brand name but focus on creating new flavors, colors, size, ingredients, as well as new forms of an existing product category. 

The analysts have described the turnaround and return of the company to its health is an example of recovery led by advertising. In April 2004, the prospect of the company seemed blurred. The brand of the Marks and Spencer got a great push back and lost its confidence due to the consecutive decline in sales and continual negative PR.

Some of the key questions the report will respond to include whether there is any difference in the types of homes available in the areas as regards to the type of property and the number of bedrooms amongst others. The report also analyzes how the prices of properties in the areas compare, how the prices of different types of property compare

This essay demonstrates that the use of the Internet in everyday activities has become an indispensable element of everyone’s life. Its major aspects are connected with the research and the leisure, although an important part of the online activity belongs to the retail sector. Global expansion on the Internet could promise greater customer reach.

The paper contains the Analysis of the marketing environment of  Forever Charge which includes discussion on technological, competitive, economic, socio-cultural, legal, and social factors to the marketing environment. This ensures effective decisions on the explored areas. The same quality is observed under SWOT analysis in which strengths, weaknesses, opportunities, and threats are discussed and not just stated

The paper focuses on the generation of a marketing plan for the internationalization of the wine products of the different wine companies relating to the Malta region. Effective strategies and action plans would be formulated to help the wine companies in marketing their products in the international market.

It is a subsidiary of the Gartner Group, the leading newspaper and media agency in the UK. The site comprises of a whole lot of things from celebrity gossip to weather and lifestyle. For instance, one story published by a contributor Maureen Gilmer tells a story about homelessness and how running activity can assist them to refocus on their lives.

Marketing can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.The use of advertising can increase the sales of a company by attracting new customers

This research tells that Coke has numerous advertisements in the vintage error. I always turn up the volume when I hear the universal unity song: “I would like to sing the world a song…..” It catches one’s attention from the start of the advertisement. I watched the ad with a friend of mine from a different generation and he admitted that its one of a kind.  

The author states that in integrating the Kodak Company into the cloud service industry, thus striving to retain its dominance in the imaging sector, Kodak requires several objectives. The first objective is to align all its segments to match with digital imaging, which is the key determinant of business in the 21st century.

The author of the paper explains that the telecom industry of the Middle Eastern countries has seen a continuous growth. A forecast by Informa Telecoms and Media shows that the year 2009 will continue to see a constant growth, with almost 28.68 million net inclusions into the mobile market this year.

Marketing is mainly concerned with satisfying the needs of the customers profitably. Marketers can apply both direct and consumer relationship marketing in order to build the long-term relationship with the customers in order to ensure the viability of the business in the long run.

The study leads to the conclusion that advertisements and its fundamentals have seen a lot of changes with every passing decade. The overall calls and inquiries for information as well as applications for enrolment increased four folds with a minimum budget. There was a significant rise in the share of voice and brand awareness objective was achieved within two months of campaign launch.

The researcher revealed the way LinkedIn works and these included developing the LinkedIn profile page. This was through signing up and finding the suitable password for signing into this social networking site. The research also included varied ways in which Linkedin.com works in promoting the business of the company.

Economic factors are also influential on the operations of the business, such as inflation and exchange rates among others. Social factors are those that are related to the environment in which an industry operates, which determines the market for products, the source of workers, health awareness among others. 

From this paper it is clear that though G-Biosports would undoubtedly lose some faith with the customer through the process, causing a market-wide panic would have a far greater impact and consequences in the long run than simply telling the consumers what had happened and leaving the choice up to them.

 There are five characteristics of service namely intangibility, perishability, variability, lack of ownership, and the inseparability. On the other hand, the service marketing triangle incorporates three tangible elements namely; enabling the promise, making the promise, and delivering the promise (McCabe 2010, p. 122). 

This research will begin with the statement that since liberalization, the airline industry in the United States has undergone a significant transformation in terms of competition and hence pricing, owing to the wide range of legislation and regulations such as open skies and other similar policies that encouraged competition.

This essay analyzes that Finnegan’s success can be attributed to its Core Competencies which is a continuous innovation of its products and methods. The fish and chips business has mastered the Innovation Diamond that covers the following areas: innovative business, business paradigm, product innovation, market position, and process innovation.

The researcher of this essay aims to analyze the graph, that depicts that the quantity supply of t-shirts is less than the quantity demanded by the market. At this price i.e. £6, the suppliers are willing to fewer t-shirts i.e. 40 whereas the consumers are willing to buy more t-shirts i.e. 105 at the same price.

KFC, Pizza Hut, Starbucks, McDonald's etc. are international food companies with widely recognized brands. Indeed, these companies offer top quality hygienic food products to customers worldwide, yet the prices are extremely higher because of value addition and experience these international junk food and coffee sellers provide to their customers.

The author explains that the most efficient and easy way would be accessing the data on the internet by typing the trade name “Vineyard Limited Company.org. Alternatively, he would simply Google, “industry research reports” to receive a lot of information on the company’s current status as well as uncovering various marketing analysis information.

In order to cater and satisfy this expectation from the web users, many technology firms have launched different web browsers for attracting and retaining the current and potential users. For this objective, the firms are required to providing easier, faster and smoother search engine to the users by keeping in view in their current and potential expectations.

From this paper it is clear that the company runs ads in high-end hunting magazines and relies mainly on word-of-mouth. However, it will be sending monthly email newsletters to a list of 8,000 people owning a pair of its boots. The firm traces beginnings to founder Will Russell when he began selling hand-sewn boots in 1898.

Tracking requirements:  The website traffic should be measured in terms of a number of visitors on a daily basis and time spent on each service should also be tracked. If the online purchasing is available, it will help in determining which products sells the most and the least and marketing decisions can be made based on this information

The author describes the challenges he faced with his target market of the middle and high-income earners such as this two groups are always seeking to get hold of the newest and most exciting thing in the market. This group is challenging and difficult to impress. This challenge is due to their love for instant gratification

The airline industry stands out as one of the most competitive industries lately. In order to do well in such industries, business organizations usually operate under different strategies. For instance, despite the fact that both fly Emirates and Delta Air Lines operate in this industry, there allot of differences in their operations.

The article suggests that instead of leveraging on celebrity’s image, the brand should be able to develop its own equity. Also, this article opens my eyes to the challenges faced by marketing strategist. Promotion is far more complicated than having celebrity wears the product or recommends the brand.

 The author states that companies that engage in B2B marketing, especially when working with international partners, must focus on establishing conviction and reliance in order to progress forward and experience the long-run synergies provided by successful partnership development and focuses on the tangibles of customer relationship with Pfizer, an international pharmaceutical company operating in B2B environments

 Increasing competition and volatile markets have forced many organizations to look for new ways of doing business. In order to create more value and diversify the risk, organizations have expanded into international markets. Expansion into international markets, however, presents unique and new challenges to the firm.

According to the research findings, it can, therefore, be said that trade barriers aim to hike the prices of imported products in order to secure the domestic industry against fierce competition from foreign products. Major trade barriers and their effects on international trade are discussed in the paper.  

The researcher concentrates on examining the marketing techniques used by the company upon positioning its product line in the market. To enable the researcher to understand how the company was able to increase the expected company’s profit up to £100 million in 2007, the researcher will analyze Innocent’s market segmentation strategy.

 Chic Nails, Inc. is Italy’s newest manufacturing and distribution company for nail care products. It’s a start-up company, with the head office and main branch located in Esposizione Universale Roma Rome, Italy. However, it sources out its products from affiliate factory in Xiamen, China, which supplies raw material and prepares final product for the company.

According to the paper, the introduction of the points of difference for the business highlighting the unique customer service policy and exclusive products offered in-store is the core of the communication objective and goal. Next, the plan provides the target audiences and how this selection works with the company’s core product range. 

From this paper it is clear that organizations need to take advantage of this marketing aspect and use the internet to distribute their products, enhancing good customer relations, advertising of products offered and to collect various responses from customers and other stakeholders through comments.

As the paper highlights, talented designers, nowadays, unlike their counterparts from before, can no longer merely rely on their talent. In fact, they are forced to share profits such as the Gucci Group and the LVMH in order to increase their sales through marketing. Without a doubt, the luxury fashion industry makes use of clever marketing strategies.

The success of products in a competitive market depends on sales and marketing efforts deployed. Quality Imaging struggles to cement a place in the marketplace due to competition and inappropriate approaches to diagnosis and interaction with patients. Therefore, the proposed plan outlines steps with which situation can be reversed

One of its key components is the cetesomate-e complex and together with another blend of ingredients, it profoundly improves the appearance of stretch marks, scars, ageing, damaged or dry skin. Besides, it also removes wrinkles. It has made my skin appear smooth than before. However, its smell is the only downside that I can say.  

With the ongoing global technological developments, the computer industry is still a profitable industry in enhancing technological development. Therefore, increasing computer access to other nations is one way of increasing the technological developments speeds. China has a culture of positive attitude in whichever thing one engages in.