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Marketing Essays

Result for Subject Marketing:
19702 essays
Logistics and distribution Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This is followed by transportation from the processing factories to the processor/manufacturer. Finally transportation to supermarkets and retails. Milk transportation requires refrigerators which may not be a reality
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Marketing Plan: Lolas Cupcakes Marketing Essay
9 pages (2785 words) , Download 2 , Essay
Free
The company also started to leverage the facilities of e-Commerce and started taking cupcake orders online. However, the company was acquired by Asher Budwig in the year 2011, but the brand name of Lola’s cupcakes continued to exist and the parent company decided to continue the business operations with the same vigor and focus on quality and design.
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A Vertical Marketing System Marketing Essay
1 pages (323 words) , Download 5 , Essay
Free
The author states that in conventional marketing systems, wholesalers, producers, and vendors are distinct dealings that are all struggling to exploit their profits. Moreover, when the struggle of one channel affiliate to maximize revenues comes at the expense of other affiliates, skirmishes can arise that decrease profits for the whole process.
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Microsoft Marketing Mix Marketing Essay
5 pages (1391 words) , Download 2 , Essay
Free
In this regard, value perceptions and customer needs are assessed. One of the strengths of this method is that it suits products that are so expensive. However, the method has a weakness of involvement in extensive research by the company about the price the buyers are willing to pay. Therefore, the value of a product is subjective to the buyer.
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Introduction of Group Project Marketing Essay
7 pages (1908 words) , Download 3 , Essay
Free
Part of Teijin involves B to C business, but the largest portion of their sales comes from B-to-B business. “Human Chemistry, Human Solutions” is a brand statement of this company and the core competence of this group is to develop innovative products and services by a focus on technology, and IT by overlapping business domains to create unique value for the market.
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International Marketing: Coca Cola Company Marketing Essay
10 pages (2925 words) , Download 2 , Essay
Free
According to the American Marketing Association, the concept of international marketing can be defined as the process of planning and implementing the products, price, place, and promotion of goods and services and exchange of such goods and services among two or more international entities in order to satisfy organizational objectives (Arnold, 2003).
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Pricing Analysis Paper Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
a) The effect of change in fixed price on the profit maximizing point in addition to profit , revenue, and elasticity at the point of maximum profit is that the total cost will increase . This means ultimately the breakeven point will
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Company History and Overview of the Company Apple Marketing Research Paper
17 pages (4825 words) , Download 5 , Research Paper
Free
The marketing strategy of Apple Inc. is focused on delivering a high technological and high-value product to the consumers rather than average featured and competitive prices products. The organization provides less importance towards their digital promotional procedure. They only promote the newly arrived product ranges.
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Customer Experience Marketing Assignment
20 pages (5000 words) , Download 4 , Assignment
Free
The author states that factors that influence customer expectations are the personal needs of a customer which can be physical, social, psychological, functional needs and secondly the lasting service intensifiers which means the individual is subjected to high awareness to the service or a product which leads to high expectation.
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Case Study: FOURTH OF JULY MARKETING: MORE FIREWORKS THAN THEY NEEDED Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
pulling out at an early stage could have spared the company’s image and avert the negative publicity from the newspaper companies (Pearson Education). • Yes, the KSSN television station could have tried to solve the problems on their own rather than giving up. They could
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Benefits of ERP Systems Marketing Article
1 pages (525 words) , Download 3 , Article
Free
Oracle is among the best companies associated with the production, installation, and management of ERP systems. Microsoft and Oracle are among the world’s best companies associated with the manufacture of ERP systems. Globalization and the merging of business entities forced most companies to incorporate such systems in their business unit for efficiency.
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Accounting and Taxation Issues Marketing Assignment
8 pages (2232 words) , Download 3 , Assignment
Free
Here, the communication reminds the consumers of their needs. Also, communication can be used to remind the consumers of the possible benefits of previous transactions while persuading them to maintain such experiences and relationships with the organization. Through this approach, the organization can provide reassurance and comfort upon purchasing the product.
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Direct Mail Piece Analysis Marketing Essay
2 pages (675 words) , Download 2 , Essay
Free
The order seems to have been either delivered through email on the internet or delivered to consumers in the post. The customer is required to provide their home, business, or residence address to the company for delivery purposes, specifically after reading the make a mail order sale and deciding to purchase the product.
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Factors That Impact on Consumers Price Sensitivity Marketing Essay
3 pages (750 words) , Download 2 , Essay
According to the research findings, it can, therefore, be said that price sensitivity varies from one product to another. It is important for a marketer to note pricing of the products that could affect the consumption and demand by the consumers. This could, in turn, result in the increase or decrease in sales and also revenue.
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Brighter Cleaning Company Marketing Plan Marketing Essay
9 pages (2250 words) , Download 4 , Essay
Free
According to the research findings, it can, therefore, be said that the liberalization of the economy in many countries is causing the rise of many companies that offer different products for people. This means that for cleaning companies like Brighter Cleaning, the opportunities for growth and success are many.
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SWOT Analysis of Lagree Fitness Marketing Essay
2 pages (764 words) , Download 2 , Essay
Free
Founded in the year 2001, the company has continued to offer innovative approaches to full-body fitness, gaining much recognition in the process. According to Pronger (2002), physical fitness is crucial in helping people manage their physical appearance as well as achieve maximum control of their body, maintaining a healthy lifestyle in the process. 
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The Marketing Strategies for Mercedes-Benz Marketing Research Proposal
7 pages (2555 words) , Download 3 , Research Proposal
Free
This research proposal is the initiation of the research report. Based on the proposed research problem, the research analysis would be conducted. The company, Mercedes Benz would infer the marketing strategies on customer retention and attraction in the USA market based on the deductions and statistical results.
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Market Segmentation of Shipping Station Marketing Essay
2 pages (564 words) , Download 2 , Essay
Free
The market segmentation of the shipping industry is based on the service purchase behavior of the shippers. Taking into consideration the type of service required, the Shipping Station customers can be segmented into three primary customer groups: shipping customers, fax customers, and mailbox customers.
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Healthcare Marketing Marketing Essay
2 pages (629 words) , Download 2 , Essay
Free
The author states that the surgical group from Manhattan identifies the value attached to time that is why they have posted doctors’ schedules on their website, and it refreshes after every ten minutes. The current lifestyle has forced middle-class people to be busy time after time. A website is a win of their market.
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Market Across Culture Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
Free
The country has secured the position of the third best-emerging market across the world. Mexico is quite huge in size and is the 14th most populated country in the world. The population of Mexico displays a combination of multiple cultures that impact the food habits and lifestyle of the population (Levkoe, 2014).
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Academic Interests and Purpose and Objectives in Undertaking Graduate Study Marketing Admission/Application Essay
6 pages (1554 words) , Download 3 , Admission/Application Essay
Free
The author's interest in starting his own business and setting up a company was initiated by his graduate degree course at the University of London. During his graduation years, the author has learnt about the introduction to business and management along with corporate law. These subjects have given him a clear idea of how a business is run.
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The Problem of Physical Inactivity Marketing Assignment
2 pages (597 words) , Download 2 , Assignment
Free
However, to lay the problem bare, there is a need to gather information on physical inactivity and understand why this is the case. This paper presents an outline of the best practice for the preparation and delivery of a professional presentation to LBC and the partners on data of physical inactivity problems.
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Waters Bottling Company Marketing Essay
4 pages (1114 words) , Download 3 , Essay
Free
Advertising is a component of the promotion mix (Lamb, 2012). It deals with creating awareness among customers regarding crystal clear, granite-filtered mountain water. It is a crucial step in marketing because the process involves strategy selection, analyzing the expenditure, and advertising media selection.
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Buyer and Consumer Behavior Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The strong competitor of Nando’s are KFC, McDonald's’, Subway, etc. all of these companies produce almost the same variety of products and have their presence in various countries of the world. With their strong and effective marketing strategies, the companies are able to capture a huge amount of market share and a large number of customers.
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Digital Marketing Tactics Marketing Case Study
4 pages (1104 words) , Download 5 , Case Study
Free
Among the core marketing tactics of CrossFit Burke is their website, particularly designed to drive conversions. The Cross-fit Burke website has all the information potential clients need to know about the organization (Cross- Fit Burke, 1). Moreover, members can access their personal accounts from the website.
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Siemens Wind Energy Marketing Coursework
6 pages (1681 words) , Download 4 , Coursework
Free
The Ansoff Matrix takes on ‘products’ and ‘markets’ as the two dimensions companies grow. Siemens has been adopting the strategies of market development as well as Product Development as per Ansoff’s matrix, which means it is increasing its revenue stream by targeting various geographical segments along with engaging in product innovation.
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Retail Management and Merchandising Marketing Term Paper
8 pages (2000 words) , Download 4 , Term Paper
Free
The paper tells that E-commerce has significantly changed the operational structure of the retail industry. It has reduced the importance of the location of the retailers as they can sell their products worldwide as cross-border eCommerce is emerging dramatically. E-commerce has helped in increasing the revenue as well as expands the customer base of the suppliers.
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Marketing Analysis of SWAX Watch Marketing Essay
1 pages (346 words) , Download 2 , Essay
Free
For the product to maintain an excellent relationship with the clients, various factors and forces shall be established. In this case, corporate responsibility will be the primary factor to keep SWAX Watch in the public memory. Various events shall be sponsored in the name of the product to make sure that the brand remains in the public domain.
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Links Simulation: Service Science, Management, and Engineering Marketing Essay
7 pages (1944 words) , Download 2 , Essay
Free
LINKS Services Management Simulation's services include reckoning data, managerial finance, health care, and renovation and maintenance services. Besides, they are involved in offering services to households, information technology, monetary management, and businesses in well-developed markets in the region (Burkhard Stiller, 2010).
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Marketing of Cupcake Royale Company Marketing Essay
1 pages (412 words) , Download 2 , Essay
Free
Cupcake Royale Company faces direct competition from other cupcake shops in the Seattle area. Its competitors include Grocery Store, Trophy Cupcakes, and Molly Moons. The new ice cream has boosted its market situation (Bussel 1). Cupcake Royale Company’s goal emphasizes quality over quantity. That has allowed its current market situation has grown.
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Marketing Mix Presentation Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
According to the paper, the market mix entails all the actions of a company that increases the demand of its products in the market. The four marketing mix tools are the product, price, location, and promotion. A close analysis at certain companies offering day SPA services yielded the results as shown below.
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Perfecting Linear Regression Predictions Marketing Assignment
1 pages (316 words) , Download 2 , Assignment
Free
It is undeniable that linear regression modelling has become one of the most versatile and useful methods of predicting future outcomes based on past events. Whereas old regression models relied on simple calculations, powerful computing computers have made it possible to do regression on hundreds of variables.
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Strategic Management of Trader Joe Marketing Case Study
1 pages (297 words) , Download 2 , Case Study
Free
Although the chain store of Trader Joe has been in existence for over three decades, it has recently entered the national competition. The main strategy for the company is to provide goods for the newly educated people with a strong aim of creating consistent customers. Also, the company sells goods at reasonable prices.
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Retail marketing case study Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Both Family Dollar and Dollar General open new stores at rates surpassing one store a day. From this, it is clear that both Dollar General and Family Dollar are growing the number of stores too fast. The fast store
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Globalization and Transformation Marketing Essay
7 pages (2374 words) , Download 3 , Essay
Free
A company is able to gain easier access to the international markets with a wider range of supply of products and the firms would have an opportunity for future growth (Disdier and Head, 2008). Thus it must take part in the international markets in order to improve their efficiency in producing a wide range of goods for their customers.
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Effective and Ineffective adds Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The consumer has to be aware of it. This step is significant as it helps in grabbing the consumer’s attention. The above ad is very clear and to the point. The brand name, Estee Lauder, comes out clearly plus the uses of the product (Kelley, Sheehan, & Jugenheimer,
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Indication of the Financial Position of Chateau Hotel Redoubtable Marketing Assignment
4 pages (1233 words) , Download 2 , Assignment
Free
The resources of the organization like the assets, customers, and employees play a significant role in the determination of an organization's financial success. In the event one intends to purchase a company or an organization, it is crucial to assess the financial status of the company to determine the viability of investment in an organization.
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Consumer experience and Luxury Branding Marketing Essay
9 pages (1750 words) , Download 2 , Essay
Free
Getting customer feedback is very crucial in assisting the management to know if the business is making process.  About 85 percent of businesses rely on customer feedback to respond to customer tastes and preferences by coming up with new products or adjusting the existing products.
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Statistical Quality Control Methods Marketing Assignment
1 pages (415 words) , Download 3 , Assignment
Free
Control limits Upper control limit = 6.33 + (0.06/ (3)1/2) = 6.43 Lower control limit = 6.33 - (0.06/ (3)1/2) = 6.23               The control for the weight of the boxes is not bad. Each set has three boxes, the first two boxes have a weight that is within the weight limit of 6.2 and 6.4 ounces, but the third box to be added to complete the set exceeds the limit.
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Marketing influences Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Product influence relates to the quality, brand and color of a given commodity. Quality is considered in terms of material used in making the product, the durability and level of expertise applied in its making (Noel, 2009). Brand is based on the company that
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Major Factors to Modify Consumer Purchasing Behavior Marketing Term Paper
8 pages (2201 words) , Download 3 , Term Paper
Free
A great link between their role in consumer behavior and how they differ in different parts of the world is vividly explained. Diversity and dictates how best these factors are applicable in marketing. Through research, it reveals every bit of each influential factor and ranks them following their ability to influence and shape consumer behavior.
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Critical Thinking of Global Marketing Marketing Essay
20 pages (6145 words) , Download 3 , Essay
Free
Hence, it influences the practices of global marketing. Lee and Carter (2011) have defined global marketing as the procedure of conceptualizing and conveying any product or services within the global marketplace while adjusting and modifying the marketing strategies of the organization as per the various norms and conditions of other countries.
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The Titleist Company Marketing Essay
2 pages (681 words) , Download 2 , Essay
Free
The company will employ a combination of both offline and online advertising to demonstrate the main features of the golf club and its capabilities. The initial estimates of sales that will be generated through these marketing channels are approximately set to be around $2.5million.
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Benefits of Internet Marketing Marketing Essay
1 pages (409 words) , Download 2 , Essay
Free
Online marketing has proved to possess these traits compared to physical marketing. Through internet navigation, the customers can easily get information about the product that they want to buy at any time. When the company uses representatives, it may fail to reach all the clients to give them information about the product.
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Primark Global Supply Chain: A Synthesis of Cost-Cutting, Efficiency and Reptuational Matters Marketing Assignment
8 pages (2372 words) , Download 4 , Assignment
Free
GSCM is based on the sharing of timely information through consistent and reliable mechanisms and processes. These ICT systems allow for connectivity to be carried out and in the clothing industry, it involves sharing information about the clothes to both suppliers and manufacturers in a timely manner.
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Business Concept Carlson Companies Marketing Case Study
11 pages (3321 words) , Download 2 , Case Study
Free
In the United States, where the competition is intense, and products are virtually similar, the company has been forced to employ product diversification to not only survive but also succeed. This is why Carlson has maintained a firm grip on the US hospitality and travel industry, from which it generates a large percentage of its revenues.
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Product Line Extension in Institutional Marketing Marketing Essay
2 pages (580 words) , Download 2 , Essay
Free
These have the aim of enhancing the growth and development of the institution, as well help it gain a competitive edge. A college may adopt different approaches and also identify alternatives to these approaches as discussed below. This model involves introducing new items into an existing chain of products by a firm.
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Phone Brand Analysis Marketing Essay
1 pages (251 words) , Download 2 , Essay
Free
This is called information search and may involve internet search and information from friends or family. The next step henceforth is to evaluate alternatives and choose the phone brand that best suits my needs. I will then choose the product (phone) that is most appropriate to my needs. Then proceed to the actual purchase.
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Searching for Gold-Data Mining Marketing Essay
1 pages (292 words) , Download 2 , Essay
Free
The paper defines data mining as a process whereby analysts sift data to enable them to identify unique patterns of behavior, amongst a different group of customers. It uses computers that run different complex programs to enable analysts to combine various databases to ease the understanding of relationships among in-store promotions, exposure to different marketing messages, and different unique buying decisions.
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Global Marketing of Coffee Shops Marketing Essay
1 pages (415 words) , Download 3 , Essay
Free
An impact of technology is felt in the coffee industry given that production will certainly be high due to the advanced methods of production from the firm and in the manufacturing industries. In India, the impact of technology has seen her make commendable strides in the coffee industry.
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