Market Segmentation of Shipping Station - Essay Example

The conventional customer that requires shipment of a package is one who cannot access shipping services at their place of work and is inconvenienced by the Post Office, or required to ship through United Parcel Service. The alternate subgroup requires packaging services for their shipping items. The items are usually large or fragile, and they require expert packaging services to clear them from any liability. Shipping customers are mostly those buying or selling items through the internet. Those who require packaging, additionally, most likely are too busy to spare some time and would rather pay for the packaging service.

Demographics for Shipping Customers

• Age: 21-35
• Professional Status: Entry-level work or Steadily Employed
• Income Level: Low to Mid-level income

Psychographics for Shipping Customers

• Time conscious (Are most likely very busy)
• Tech savvy (Are adept at online transactions for example using the eBay platform)
• Socially active (social media influence)
• Service-oriented (Do not mind paying for packaging to be done for them)

Mail Box Customers

The Mail Box customer segment involves those customers who require Private Mail Boxes. This need for Private Mail Boxes can be brought about by different reasons. They include legality issues, the convenience of location, and hours of operation, amongst others. Mail Box Customers also prioritize convenience over most other things. Mail Box shipping station services use real street addresses and deliver and pick up mail right at the customer’s doorstep as opposed to the Post Office. Additionally, those who move around a lot are offered a permanent mail address at the shipping stations to avoid the loss of their mail.

Demographics for Mail Box Customers

• Age: 30-45
• Professional Status: Steadily employed or owners of small to mid-sized businesses
• Income Level: Mid to high-level income

Psychographics for Mail Box Customers

• Convenience oriented
• Strong sense of privacy and responsibility
• Most probably very organized
• Service-oriented

Fax Customers

This customer segment involves customers who require a fax transmittal service, for receiving or sending a fax but do not own or are unable to access a fax machine to meet their service requirement. This segment maintains a stable demand for fax transmittal services even with the advent and development of email services.

Demographics for Fax Customers

• Age: 50 and over
• Professional Status: Retired or nearing retirement
• Income Level: Mid to High-level income

Psychographics for Fax Customers

• Traditional values
• Apprehensive of the internet technology
• Probably living in rural, secluded areas

Target Demographic and Psychographic Data

Shipping Customers

Mail Box Customers

Fax Customers

Age:

21-35

30-45

50 and over

Professional Status:

Entry-level work or Steadily Employed

Steadily employed or owners of small to mid-sized businesses

Retired or nearing retirement

Income Level:

Low to Mid-level income

Mid to high-level income

Mid to High-level income

Psychographic Areas of Concern

Tech-savvy

Convenience oriented.

Traditional values

Time conscious

Strong sense of privacy and responsibility

Apprehensive of modern internet technology

Service-oriented

Organized

Rural based

Socially Active

Service-oriented