Strategic Management of Trader Joe - Case Study Example

The main industry segments of Trader Joe's include supermarkets and grocery stores. Joe’s has been the best option for many people because recent trends indicate people opting to purchase groceries from grocery stores rather than supermarkets. Over the years, Joe’s traders have managed to create great customer relations who have come to trust the chain store with all their consumer needs. Also, the chain store has specialized in the area that was vacant, and it is feeling the gap. Joe’s store should, therefore, be slow and steady in its growth so as maintain quality at the same time.

The company has followed the strategy clock by first offering goods at low prices, being a store selling both drugs and groceries at the same time then introducing new items such as Hawaiian shirts. The next step is focused differentiation. The company is highly sustainable since it addresses issues in the market at the same time evading threats. Since the enterprise is the best ranked, it certainly meets the demands of its consumers. The management tactic is certainly feasible since it has only a few adjustments that need to be made.