Benefits of Internet Marketing - Essay Example

The company is able to save money. This is because the labour cost is cut down as compared to using marketing agents who demand salaries. Online marketing has few labour charges and this ensures that the company’s profitability increases. The use of the internet ensures that the company expands from the local, national to international markets and offers unlimited expanding possibilities. The internet can be measured to detect if the campaign is working or not this ensures that the losses are evaded in advance. The barriers of distance are also nullified since the goods can be sold across the globe without inventory cost or setting up outlets. (Linton)Disadvantages:1.

The slow internet connections that are experienced causes difficulties which involves taking long for customers to check their files or download them. 2. Online marketing does not enable the customers to have the touch of the product before buying it. This makes the company have returned goods and can lead to losses. 3. Many customers have failed to trust online payment using electronic methods and this has affected the purchases. From the above pros and cons, it can be concluded that online marketing is the best method for the company.

This is because this distribution strategy enables the company to widen its target audience which will cause it to increase sales and profitability in the long run. Online marketing is also cost-effective. This is because; there are not many marketing representatives that often demand salaries. Customer retention is also high using this strategy because the platforms build relationships with the customers through constant emailing.