Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Impact of internet in marketing - Essay Example

Comments (0) Cite this document
Global business is being reconfigured by the Internet, which has emerged as a key marketing platform for businesses in both developed and less developed countries. There is no telling what other human activities will Internet-related commerce may encompass but many businesses are already discovering the benefits of online transactions…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Impact of internet in marketing
Read TextPreview

Extract of sample "Impact of internet in marketing"

Download file to see previous pages Internet marketing, which is called e-tailing in computer-speak, is the selling of retail goods online that radically transformed the existing market structures - mostly for the best (Cassiman & Sieber, 2002). When it was started in 1997 by such companies as Dell Computer, and Auto-by-Tel, many thought it could never replace the traditional mode of face-to-face marketing because of the socially enriching experience of personally touching and appraising the quality of goods you want to buy and haggling with the vendors. This prognostication was proven wrong by the 10 million purchases made online at the initial year, and by 2004, the value of online trade globally reached $3.14 trillion, up from $350.30 billion in 2000 (Andan, 2003).
This paper looks into the factors that attracted more and more businesses to online marketing, focusing its attention on the impact of the Internet on the very concept of marketing and the benefits of this specialized type of marketing as compared to traditional brick-and-mortar selling. The study also seeks out the advantages and disadvantages of Internet marketing so that upstart companies planning to bring their marketing activity to the Net will know what to expect and what to avoid.
Both new and well-established corporations and small and medium enterprises are turning to the Internet to create new markets and reorganize their existing markets. This marketing platform is ubiquitous and low-cost to make it a potent force for maximizing the growth of any company with some IT knowledge and capability (Kiang & Chi, 2001). All this began in 1990 when the US National Science Foundation approved the use of the Internet for non-academic use, primarily marketing and commerce. It took three years before the worldwide web phenomenon became possible and by 1993 some 5 million people were using the new technology for marketing applications. The number leaped to 62 million in 1997 and by 1998, there were 100 million users around the world. Internet traffic continued to double every 100 days, according to pioneering Internet provider Unmet Technologies, thus drawing the popular observation that the Internet achieved "one of the fastest adoption rates any technology has every experienced (Brynjolfsson & Smith, 2002)." The changes wrought by the Internet is believed even better than the communication revolution effected by the telephone, which established connection between only two or several nodes. The Internet allows the simultaneous exchange of information in digital form among an unlimited number of nodes. At the click of a mouse, any owner of a connected computer can access and create vast amounts of information, images and opinions. The Internet user can even access processes and procedures previously cordoned off in back offices and data processing centers of government agencies and corporations.
Today, the popular applications of the Internet in business include online auctions, travel booking, shopping in cybermalls, home banking, online stock trading, insurance and mortgage services (Andan, 2003). It was just a matter of time before the Internet gained acceptance as a modern-day platform for marketing. At least three forces directed the world's attention to the rich possibilities of the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Impact of internet in marketing Essay Example | Topics and Well Written Essays - 5000 words”, n.d.)
Impact of internet in marketing Essay Example | Topics and Well Written Essays - 5000 words. Retrieved from
(Impact of Internet in Marketing Essay Example | Topics and Well Written Essays - 5000 Words)
Impact of Internet in Marketing Essay Example | Topics and Well Written Essays - 5000 Words.
“Impact of Internet in Marketing Essay Example | Topics and Well Written Essays - 5000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Impact of internet in marketing

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Popularity of Mobile Phone Marketing

The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best mark...
10 Pages(2500 words)Term Paper

The Economic Impact of the Emergence of China and India

.... From the outside-in perspective, or the perspective that focuses on the market, this advancement offers opportunity for manufacturing; it opens a lot of ways also for functions such as marketing. These advancements, through the internet can give more ways to keep in touch and reach consumers. The outside-in competitive advantage is reached by securing a good foothold in the market. By acquiring a huge market share, and retaining this market share by keeping in touch with the consumers through information technology, competitive advantage in this area too is utilized. Also, this information technology extends its benefits beyond the traditional marketing—it extends up to building brand equity by providing consumers new ways to interact...
10 Pages(2500 words)Assignment

Info-Point: Marketing of New Touch Screen Information Technology

The development of the new Info-Point technology, a stand-alone information module designed to offer the public information on tourism, local shopping, weather, and transportation, has created the opportunity to successfully market these information technologies to different UK cities. The entire marketing concept is to establish self-service information centers that offer a wide variety of regional information, utilizing an easy-to-use touch screen methodology to cater to a broad mass market of consumers. 

Touch screen interface systems are becoming more and more common in the UK and abroad. During a pilot experiment using touch screen information technology, the automotive manufacturer Lexus piloted an informatio...
10 Pages(2500 words)Report

Immigration and Its Impact on the United Kingdom

For example, for farming communities, fertile and well-watered land has been a pull factor in migration. Business opportunities and political stability are also examples of pull factors.
Since the turn of the 20th century, Great Britain and Northern Ireland have experienced a great influx of foreigners migrating into the country due to pull or push factors. There have been different waves of migrations to the United Kingdom, which has had different impacts. Because of this, the United Kingdom has had to respond in several ways, which includes coming up with new acts on immigration, nationality, and providing asylum to refugees.1 However, the topic of migration to the United Kingdom has attracted different political views and...
23 Pages(5750 words)Assignment

E-Commerce Marketing Plan for Gap Inc

The business of the bleu is a web-based or ecommerce business that offers the customers the products from the outfit and accessorize from head to toe with five basic brands. Bleu is aimed at offering and meeting the customer’s requirements for a unique lifestyle. Currently, Bleu also established the business regarding the full range of “accessories and furnishings” for a business customer to individualize their home, with a unique style of living and wearing. This report will present detailed analysis of the Bleu ecommerce website marketing plan. This research and analysis report will present a comprehensive overview of the different areas of Bleu online marketing strategy implementation.

Bleu business...
10 Pages(2500 words)Case Study

The Trends in the Steel Industry and How It May Impact Nucor Corporations Strategy

The whole organization at Nucor’s revolves around the laid principles and focus on reinforcing to the extent that the organization is known for its culture and quality. Simultaneous quality checks and adherence are also as important building a strong culture for the organizations.

Nucor Corporation has always tried to challenge itself for further progress and to keep abreast of the industry of steel business.

Let us look at the trends observed in the business of the steel industry. The trend in the steel industry is very dynamic and always impacted by internal and extraneous factors. For almost 50 years the United States of America reigned in the industry of steel production, almost half of the entire p...
8 Pages(2000 words)Case Study

Data Mining and Data Fusion in Direct Marketing

Marketing is a broad concept that includes all the activities regarding the target market, segmentation, positioning, product, price, promotion, and distribution. Marketing also includes the activities of selling the final products and providing after-sales services. Today marketing is done in various forms, but conceptually there are only two different forms of marketing, one is direct marketing and another one is indirect marketing. This report is all about direct marketing which is one of the oldest concepts of marketing. Since the present age is the age of information, it is quite expected that each and everything in business would be influenced by ‘information’. Direct marketing is not an exception. It is also inf...
6 Pages(1500 words)Coursework

Impact on Employment Lifecycle

Chapter 5: Conclusions: This chapter will detail the conclusions of the research and will also include the recommendations by the researcher. The limitations of this research will also be included and further research recommendations for the same will also be included.
Human resource managers have a major impact on organizations and they hold a very responsible position. The duties of the HR managers are to ensure that the organization employs the right set of employees and there is also a good mix of skills within the organization. It is also to ensure that all the activities and processes relating to the employees are handled and completed in sync with the culture, values, and mission of the company.
The main reason to...
8 Pages(2000 words)Assignment

Marketing of Services: Starbucks Company

The employees are also awarded stock options. Through this, their salary may rise by 14% of the gross pay. The stock investment plan allows the buyers to buy common stock of the company at a discount. They can get hold of it in 85% of the fair market value. The other fringe benefit that the company provides is that of “Future Roast” 401(K) Plans. The employer matches the employee’s contribution to this plan by adding from 25 to 150 percent of the first 4 percent of pay. It is depended on the length of the service.

All these benefits get reflected in the result of employee job satisfaction. In Starbucks, the Employee Job Satisfaction rate is 82% as per the report of Hewitt Associates Starbucks Partner V...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Impact of internet in marketing for FREE!

Contact Us