We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Brighter Cleaning Company Marketing Plan - Essay Example

Comments (0)
This research presents Brighter Cleaning Company marketing plan. Brighter Cleaning Company is located in Fort Wayne, Indiana. The company has 100 employees and over 10 years’ experience…
Download full paper

Extract of sample
Brighter Cleaning Company Marketing Plan

Download file to see previous pages... This paper illustrates that the number of employees and experience puts the Brighter Cleaning Company in a position to handle any size of customers. Brighter Cleaning Company main focus is supplying cleaning products to the businesses around. The company offers products to some parts of Ohio: Defiance, Bryan, Plymouth, Peru, Lima, Napoleon, Celina, and Coldwater. Other areas that the company’s products have gained popularity are Auburn, Anderson, Angola Bluffton and Fort Wayne just to name a few. The Brighter Cleaning Company offers janitorial equipment and cleaning solutions products for furniture and floors. The cleaning products and janitorial equipment help in keeping the workplace clean and free from germs. The products can be categorized into three major areas: equipment, paper products, and cleaning chemicals. The specific products include brooms, brushes, dustpans, chemicals, dust mops, dusters and cleaning pads. Additional other products are a floor and furniture care, janitorial carts, paper products, rags, and wipes. The Brighter Cleaning Company also offers receptacles, personal care, trash bags, liners, recycling equipment and replacement parts. Branding is among the most significant factors that enhance the success of any business, irrespective of its size, B2B or retail. Affective branding process offers the business a cutting edge in increasing its competitiveness in the market. Simply put, a business brand is like a promise to business clients that the business is ready and willing to adhere to the proposed brand requirements. A brand tells customers what to expect from the products and services that are being developed. According to Sheth, it is important to realize that in making the business brand, it is often derived from the routine activities that the business is involved in. it explains what the business is all about, who it wants to become in the near future as well as the kind of image that it wants its customers to perceive. Thereafter, it provides the direction that the business managers are going to take in reaching the destination that is outlined in the brand name. The advantage of having a successful brand is that it often becomes a container for creating and storing the goodwill and reputation of the business. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Marketing Plan on Counterfeit Protection Company
The study tries to identify the influence of the overall activities and the manner in which they are being controlled by the organisation. The executives of the organisation try to eradicate irrelevant cost for the company and to prepare adequate marketing policies so that the services being provided by the company are generated according to the needs of the market.
11 Pages(2750 words)Essay
Managing the marketing process of Jims Cleaning
In relation to the study the company which has been selected is Jim’s Cleaning in Australia. It is used to demonstrate on how a company manages the marketing process. Jim’s Cleaning uses measurement metric approach to make business and marketing strategies. Business and market metrics are used by Jim’s Cleaning to evaluate its performance.
10 Pages(2500 words)Essay
Marketing Plan for Red Bull Company
His inspiration came from Krating Daeng, an energy drink sold in Thailand. The first sale of this energy drink was in its home market of Austria in the beginning of April 1987. This step was crucial because he was launching a very new product. Later on, Red Bull spread all around the world and is available in over 165 countries.
10 Pages(2500 words)Essay
Three Year Marketing Plan of G Company
The researcher of this essay describes the three year marketing plan of G Company, follows a strict plan and answers on several questions, that are structured as a key points of the plan. The researcher focuses on discussing of the market, products of the company, it's competitive environment and etc.
11 Pages(2750 words)Essay
Marketing plan report for Masafi company
However, Masafi exports to countries throughout the Persian Gulf region and the Middle East, Europe and the United States. This report formulates a marketing plan for Masafi. It does this by critically examining the marketing position of the company and how this places the company on the business arena.
11 Pages(2750 words)Essay
Marketing Plan for a Fair Trade Company
The report discusses the SWOT and PESTLE analysis for the business of the fair trading firm. The demand and business of the confectionary market in U.K. is increasing significantly with time. At is highly rational to study the business of Chocolies in this industry. The report throws light on the importance of fair trading in the contemporary world.
9 Pages(2250 words)Essay
Human Resource Management Module Leader: Module Code: MAN4146M Date of submission: 04/01/2013 MARKETING PLAN FOR PGI COMPANY UB Number Programme Attendance mode 12017503 MSc Marketing and Management Full-time I certify that this assignment is the result of my/our own work and does not exceed the word count noted below.
22 Pages(5500 words)Essay
Company G Marketing Plan
The primary target market for this device is the middle class car owner between age 20 and 40. This age group is expected to be more receptive to the new technology. The secondary target market would include the car rental agencies and OEMs (automobiles).
10 Pages(2500 words)Essay
Marketing Plan
The company offers products to the some parts of Ohio: Defiance, Bryan, Plymouth, Peru, Lima, Napoleon, Celina and Coldwater. Other areas that the company’s products have gained popularity
7 Pages(1750 words)Essay
Brighter Cleaning
The process of developing the most effective competitive factors for any business is multifaceted, which means that any company has to allocate substantial investment in the process. According to Fallon & McConnell (2007), the contemporary business environment has become
4 Pages(1000 words)Essay
Let us find you another Essay on topic Brighter Cleaning Company Marketing Plan for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us