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This paper illustrates that the number of employees and experience puts the Brighter Cleaning Company in a position to handle any size of customers. Brighter Cleaning Company main focus is supplying cleaning products to the businesses around. The company offers products to some parts of Ohio: Defiance, Bryan, Plymouth, Peru, Lima, Napoleon, Celina, and Coldwater. Other areas that the company’s products have gained popularity are Auburn, Anderson, Angola Bluffton and Fort Wayne just to name a few. The Brighter Cleaning Company offers janitorial equipment and cleaning solutions products for furniture and floors. The cleaning products and janitorial equipment help in keeping the workplace clean and free from germs. The products can be categorized into three major areas: equipment, paper products, and cleaning chemicals. The specific products include brooms, brushes, dustpans, chemicals, dust mops, dusters and cleaning pads. Additional other products are a floor and furniture care, janitorial carts, paper products, rags, and wipes. The Brighter Cleaning Company also offers receptacles, personal care, trash bags, liners, recycling equipment and replacement parts. Branding is among the most significant factors that enhance the success of any business, irrespective of its size, B2B or retail. Affective branding process offers the business a cutting edge in increasing its competitiveness in the market. Simply put, a business brand is like a promise to business clients that the business is ready and willing to adhere to the proposed brand requirements. A brand tells customers what to expect from the products and services that are being developed. According to Sheth, it is important to realize that in making the business brand, it is often derived from the routine activities that the business is involved in. it explains what the business is all about, who it wants to become in the near future as well as the kind of image that it wants its customers to perceive. Thereafter, it provides the direction that the business managers are going to take in reaching the destination that is outlined in the brand name. The advantage of having a successful brand is that it often becomes a container for creating and storing the goodwill and reputation of the business.
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The study tries to identify the influence of the overall activities and the manner in which they are being controlled by the organisation. The executives of the organisation try to eradicate irrelevant cost for the company and to prepare adequate marketing policies so that the services being provided by the company are generated according to the needs of the market.
In relation to the study the company which has been selected is Jim’s Cleaning in Australia. It is used to demonstrate on how a company manages the marketing process. Jim’s Cleaning uses measurement metric approach to make business and marketing strategies. Business and market metrics are used by Jim’s Cleaning to evaluate its performance.
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Human Resource Management Module Leader: Module Code: MAN4146M Date of submission: 04/01/2013 MARKETING PLAN FOR PGI COMPANY UB Number Programme Attendance mode 12017503 MSc Marketing and Management Full-time I certify that this assignment is the result of my/our own work and does not exceed the word count noted below.
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