Marketing Mix Presentation - Essay Example

Marketing Mix PresentationMarketing mix incorporates a set of controllable, tactical marketing tools that a particular company applies to meet a desired response from the target market. The market mix entails all the actions of a company that increases the demand of its products in the market. The four marketing mix tools are the product, price, location, and promotion. A close analysis at certain companies offering day SPA services yielded the results as shown below. SPA Services in Flint MichiganBUSINESS NAME: summer set salon day spaURL: http://summersetsalon.

com/flint-mi-spa-packages-and-deals.htmPRODUCTPRICEPLACEPROMOTIONConcentrated MassageFull Body MassageHot Rock MassageDeep TissueMaternityCouples MassageReflexologyShellac Hybrid Nail ColorSPA FacialSpa ManicureSpa Pedicure$35$60$95$75$70$140$30$30-$60$55+30mins@$18+60mins@$45+Flint, MI, Genese CountyAdvertising on company’s website, special treatments unique to the company such as Summerset Relaxer, provision of special care for customers with special needs, for instance, personalized care for revitalized persons and clinics.

STRATEGY:The company offers services on a full pay basis. The company’s location is at the middle of the city centre to enable quick and easy access for its customers. The extended specialized services such as personalized care and the clinics attract more customers to the facility. . SPA Services near South Beach, FLBUSINESS NAME: The Ritz-Carlton, South BeachURL: http://www.ritzcarlton.com/en/Properties/SouthBeach/Spa/Default.htmPRODUCTPRICEPLACEPROMOTIONTherapeutic MassageNeuromuscular TherapyFour Hands MassageAstro BalanceCouples MassageShellac ManicureShellac PedicureThe Ritz-Carlton Signature Facial(Basic)$330$275$390$245$330$70$9050mins@$155Lincoln road, Miami Beach, FloridaAdvertising on the company’s website, sales promotion through diamond packages alongside special massage.

STRATEGY:The company prices its products on minute basis. The differences between the minutes are not proportional to the difference in price increment. The clients are at liberty to choose the kind of service that best suits their budget. The company’s location at the beach facilitates ease of access considering that many people go to the beach. The many promotions offered attract many customers to pose as regular customers so they can enjoy the promotions. Spa Services near Shanghai, ChinaBUSINESS NAME: DragonflyURL: http://www.dragonfly.net.

cn/en/PRODUCTPRICEPLACEPROMOTIONShellac pedicureBasic manicureBasic pedicureBasic facialsAroma Oil MassageTCM MassageTCM CuppingChinese MassageUltimate Indulgence 340RMB110RMB180RMB400RMB60mins@RMB 31890mins@RMB568RMB 8860mins RMB188120mins@358 RMBDragonfly Company, Shanghai, Beijing, Suzhou, Hangzhou, Ningbo, China Advertising of the company’s website, provision of retreat services alongside SPA services, provision of extended gifts such as Message Gifts Certificates and Beauty Gift Certificates to regular customers, promotions such as Shanghai Promotions during May.

STRATEGY:The company offers services on a minute basis. The increment in minutes is not proportional to the increment in price charge. The pricing dissuades the customer to seek the service with a higher quality than the one they intended before. The quality of services depends on the price charge. The customers therefore have the freedom to choose based on their budget demands. The company also offers specialized services unique to the Chinese and Japanese culture. Product specialization attracts more customers to seek the specialized services.

The companies offer, mostly, similar products differentiated by the brand name which incorporates the company’s name. The companies have adapted to the surrounding demographic requirements as they offer services unique to the surrounding population. For instance, the Dragonfly in Shanghai offers extended services unique to the Chinese culture. ReferencesThe Ritz-Carlton Hotel Company, LLC (2015). The Ritz- Carlton, South Beach. Retrieved on May 25, 2015 from http://www.ritzcarlton.com/en/Properties/SouthBeach/Spa/Default.

htm The Dragonfly Company (2015). Dragonfly Spa. Retrieved on May 25, 2015 from http://www.dragonfly.net.cn/en/Summerset Salon (2015). Hibu, Inc. Summerset Salon. Retrieved on May 25, 2015 from http://summersetsalon.com/flint-mi-spa-packages-and-deals.htm