Marketing Analysis of SWAX Watch - Essay Example

To beat the competition, the product will be constantly advertised on all media platforms so as to explain to the customer of the unique features that are different from the competitors. In addition, SWAX Watch has been completely differentiated in the packaging and prices. This will make the product quite conspicuous.

Market segmentation

The entire market coverage will be divided into various sections where the demand of each segment is addressed. The first segment will target the youth. The product will be designed to appeal to young people through coloration and scent. We shall address the concern raised by the young in the market research. Similarly, some products will be manufactured to meet the need of the poor in society. This product will be designed to be relatively cheaper and within their reach.

Positioning

SWAX Watch will be presented in the best ways that appeal to a large number of audiences. In this case, popular media will be used as an advertising platform. Similarly, peak periods of the day will be chosen so that a large audience is reached. The best possible method will be used to obtain the largest number of clients.

Demographic profile

As it has been stated, the SWAX watch is targeting the youth. In this case, all its features are identified with the youth. The packaging and distribution are intended to reach the youths in society. In some cases, the product is designed to attain the expected level of current trends. This is because the youth are attracted to trendy designs.