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Chapter9 - Essay Example

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Summary
Product line extension in a learning institution basically involves adjusting the existing logistics and educational products in order to positively impact learning. These have an aim of enhancing growth and development of the institution, as well help it gain a competitive…
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Chapter9

Download file to see previous pages... This is by introducing new academic programs or fields of study in its calendar to allow prospecting applicants have a variety to choose from when making applications.
This fastens student-lecturer communication and a fast processing of applications from overseas students. Also, offering full scholarships to talented students and grants to the brightest ones can be an alternative to the above modes. A college may build its reputation as a champion of excellence in this manner.
This model is mainly used to target low income market segments. The college may introduce short term courses and part time classes to cater for the growing population of individuals who have to juggle between work and school. These courses may also include tuition fees payable in installments during the semester by students.
Alternatively, partnering with middle level colleges and opening different campuses can be adopted. These decongest the main campus yet, allow more students access educational products in the satellite campuses. Lowering the tuition fees on some programs to attract more applicants can also be adopted.
The two-way stretch is a way of catering for the poor and the rich simultaneously. The college may introduce specific courses offered by highly ranked colleges in its programs, but at lower fees and flexible entry requirements. This attracts students from poor families who have met the minimum requirements to join a highly ranked institution and those from rich families who have failed to meet the minimum requirements set by the other high ranked universities. Alternatively, lowering entry requirements and tuition fees for native students, and have foreign students pay higher rates may seem appropriate. Also, the college may decide to offer partial scholarships to poor students and not to the ones from rich families.
This strategy can be used to get rid of unprofitable procedures in an organization. Technology that ...Download file to see next pagesRead More
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