Case Study: FOURTH OF JULY MARKETING: MORE FIREWORKS THAN THEY NEEDED - Essay Example

Insert KSNN • The KSNN television station waited too long before pulling out since the pulling out was because of too many problems, which the event had already caused. The station could have stopped its marketing to solve the issues at hand before the damages were too much to handle. This pulling out at an early stage could have spared the company’s image and avert the negative publicity from the newspaper companies (Pearson Education).• Yes, the KSSN television station could have tried to solve the problems on their own rather than giving up.

They could have looked at a more favorable site for the event, or the station could have offered to replace the football field surface by them without involving the college. To keep the sponsors, cost reduction and creation of more space for vendors could have been dealt with.• Benefits accrued by KSNN included; the KSNN television station made more income from sponsors who funded the program the sponsors in turn benefitted from publicity (Pearson Education). The company logos were lit up in the display at the beginning of each show each year, and this greatly lifted up the company’s image.

The college benefitted from free advertising time throughout the year created the event by offering parking, seating and restroom amenities. This attracted the public to the college, and it boosted its image. Donation to the college increased by this act of hospitality they offered during the marketing events (Pearson Education).Sponsors benefitted from the advertising they received, which reached a wide area through broadcast by local radio station during the event. This increased awareness on what the companies offered and created a good image of the companies.

Works CitedPearson Education. "FOURTH OF JULY MARKETING: MORE FIREWORKS THAN THEY NEEDED." Pearson Education (2015): 1-2.