Marketing analysis or external scanning - Assignment Example

Draft for Market Analysis Industry The business of gym for autistic children mainly belongs to the health industry and specifically to the behavioralhealth industry. The current size of this industry in Saudi Arabia is the biggest as far as the budget allocated by the government for this industry is concerned. Only in year 2013, nearly 215 billion dollars were allocated by the government for this industry. Health industry is projected to continue to grow rapidly in Saudi Arabia because of huge investment by the government in this sector.

The scope for the business of gym for autistic children is still very big because of comparatively less focus of the government and private organizations for this particular area of health. The major customer groups within this industry include autistic children and children with behavioral health issues.Target MarketThe size of the target market is pretty big in Jeddah and overall in Saudi Arabia at present. The target market for this business includes children with problem of autism and those having behavioral disorder problems.

The critical needs of this target market include friendly environment, continuous peer to peer relationship, and frequent involvement in social activities. These needs are not met usually for autistic children which paves the way for us to open a gym for them where they can exercise all what they need. The expected market share for this business covers a big portion of health industry as there is hardly any renowned gym working in Jeddah for autistic children.PricingAs far as the pricing issue is concerned, it will depend on the behavioral condition and learning potential of the children being admitted to the gym.

For children who require intensive care and training, the level of pricing will be a bit higher than those who will require less supervision. There will also be discount for siblings and cousins of the first child admitted to the gym.Competitive AnalysisThe market share for the gym will be high because there is not well-renowned gym operating at present in Jeddah for autistic children. Our strengths will include interactive facilities, creative and friendly environment, and the only big gym operating in Jeddah.

Weaknesses will include lack of funds for the business at the start and lack of experience. As far as the challenges for the idea of a gym for kids with Autism is concerned, some of them include increasing the number of children in order for the business to achieve success and the variety of ways to deal with children with autism and their behaviors. There do not appear any major barrier that can hinder the success of the business except high investment cost and hiring of skilled behavioral health trainers.

There are not primary competitors at present that can hinder the success of the business. Regulatory RestrictionsThe governmental regulatory requirements for the business will be analyzed properly in order for the business to fulfill all legal regulations. A professional legal expert will be hired for this cause who will analyze all regulatory issues and will guide us regarding any steps that we will have to take to register the business.