Marketing Strategy Success - Assignment Example

Marketing is a process of passing out the worth of a product or service to potential consumers or customers. Marketing is done to increase the sales of a product, good or service, or encourage the brand. The success of a marketing strategy depends largely on the marketing plan, and the marketing plan, therefore, has to be strategized and well-planned. A marketing mix on the other hand is a term used to denote a business tool that is important in the making of decisions related to the execution of a marketing plan.

Based on what I had heard, I expected marketing to be an easy step, which should only involve convincing as the main technique. Anyone with the ability to express themselves convincingly would have easily passed for a good marketer. I then discovered that I did not know what the process of marketing entails (Huang, p.47). It is a general assumption that marketing entails travelling, talking and most importantly convincing.

Most of my friends think that marketing is an easy and straightforward process. On the part of my relatives, marketing involves them asking questions and ensuring they are convinced before they spend their money.

The real issue of marketing is however a complex process. Marketing involves more than just words and convincing (Huang, p. 67). successful marketing is subject to a variety of factors like technology and skill. For the customer-company exchange to be successful, the marketing has to be efficient and up to the task. The use of modern technology in marketing is advisable. Despite saving time and money, managers have confirmed technology as a very efficient means of marketing. The marketing labour has to have a high level of skill and education in that field of practice.

Drafting my marketing mix is not going to prove an easy job. In the face of prospective employers, I may require patience and technique to sell myself successfully. Employees also require skilled and experienced labour. I am going to gain skills through education, but time has to be consumed in the process of gaining experience I am also going to use technology to market myself to my prospective employees. I will develop a website from where potential employees can access any information they need about me. In as much as it is important to market myself to potential employees, it is a relatively difficult task.