Free

We Dont Sell Foods, We Sell Health - Research Paper Example

Comments (0) Cite this document
Summary
 This paper discusses to increase customers’ awareness of the significance of high-quality foods. This could be accomplished by showing them the scientific data of how high-quality foods in Whole Foods Market afford nutrition for human bodies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
We Dont Sell Foods, We Sell Health
Read TextPreview

Extract of sample "We Dont Sell Foods, We Sell Health"

 We Don’t Sell Foods, We Sell Health

Core Concept of the ad
Whole Foods Market sells the highest quality foods they can find at the most competitive prices possible. Their featured products are organic foods, which is distinguished from other market brands.As an independent and exclusive market almost only sells foods, they wrap themselves perfectly with freshness and health concepts of the foods. The main objective of this ad is to increase customers’ awareness of the significance for high quality foods. This could be accomplished by showing them the scientific data of how the high quality foods in Whole Foods Market afford nutrition for human bodies. The target market for this ad is basically full-time housewife who wants taking good care of family and people who are interested in changing body condition by eating healthy foods. In this case, I choose to design this ad looks like a shopping receipt. My core idea is to tell customers Whole Foods Market sells health instead of foods and they buy more percentage to live well with the most competitive prices possible.
Advertising Techniques in the ad
According to Jefkins, an advert should capture attention of the audience at a glance (Jefkins & Yadin, 2000). I used the font as the same one on the formal receipt in my ad because I want my audience to recognize it as a receipt immediately. The font color is black and logo is green just like the Whole Foods current logo. The receipt also seems to be laying on the desk and a little curve in order to make it more stereoscopic and attractive. This feature enhances the clarity of the advert to the customer and brings out mote attention and focus in the information provided. The final ad features “total health” in order to equip the knowledge to customers of the true nature of services available. It shows that complete health awareness is found here.
Advertising Core Idea
The advert aims at increasing the awareness of customers of the significance of high quality foods. This implies care on the part of the seller to the customers in promoting the quality and health in life. Vincent argues that an advertisement needs to be colorful and attractive depending on the media used. This captures the attention of the audience and sends a good message with clarity (Vincent, 1989). This receipt is suitable for magazine advertising since it lacks color and can be outstanding in the colorful magazine layout. The message is precise and the advert has been designed in a mode to fit in a small part of the magazine. This makes it ideal for magazines where most viewers are able to see (Brunning 1960). The scientific data listed like hyperlipemia, blood pressure, body fat, muscle mass and body fluid instead of real foods raises the curiosity of customers to learn more as to the m\nature of the receipt. Then, the concept of selling health brings out the main idea of the receipt. It is not the actual foods the customer buys, but scientific data highlighting the core idea that Whole Foods actually sells health not foods.
The use of a receipt makes readers to see it at the first glance and ask, “why a receipt” and later they will find out this is actually not a real receipt! The highlight “total health” then brings out the ad’s core idea. Moreover the headline for the ad is “We don’t sell foods, we sell health”. This is denial that it is not food which is sold, leading the reader to want to identify what actually is offered. The answer is then simply offered, ``health’’. In this case, the customers understand that this enterprise considers and takes health matters seriously.



Reference
Brunning, C. (1960). Marketing and advertising. Brunnings Marketing Services.
Jefkins, F. & Yadin, D. (2000). Advertising. Harlow: Financial Times Prentice Hall.
Vincent, G. (1989). Managing; New-Product Development. Boston, MA: Springer US. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“We Dont Sell Foods, We Sell Health Research Paper - 2”, n.d.)
We Dont Sell Foods, We Sell Health Research Paper - 2. Retrieved from https://studentshare.org/marketing/1691466-final-essay
(We Dont Sell Foods, We Sell Health Research Paper - 2)
We Dont Sell Foods, We Sell Health Research Paper - 2. https://studentshare.org/marketing/1691466-final-essay.
“We Dont Sell Foods, We Sell Health Research Paper - 2”, n.d. https://studentshare.org/marketing/1691466-final-essay.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF We Dont Sell Foods, We Sell Health

We Dont Choose a Life, We Live It

...and everyone gets to experience different things at all times. In the evening we sit down to some to some roasted bush meat and believe me, you have not experienced food until you taste this. Whether it’s the taste of barbecue meat or the ambience of the African savanna in the background this meal is something out of your experiences. The evenings are cool and the days are hot but in every way, the country is beautiful. Moving on to Europe the continent with the interesting weather, I soak in rain on arriving at Heathrow airport. I am now transformed to a shopper a different breed of tourist, I have now chosen to spend and enjoy my hard earned money. Good clothes, expensive food all...
7 Pages(1750 words)Essay

Can shock advertising sell high fashion brands

...Can shock advertising sell high fashion brands An investigation into the effectiveness of shock advertising and an exploration of its influences on consumer purchasing decisions in the high fashion industry The research has two primary objectives: firstly, to build new knowledge, and secondly, to disseminate that knowledge and raise awareness of its potential applications. The purpose of the research is to analyze the role and place of shock advertising in high fashion brands in the UK, evaluate the impact of shock advertising on consumer-buyer behavior within high fashion industry and determine its potential advantages for selling high fashion bands. Research methods. The research will be based on...
2 Pages(500 words)Essay

Coca Cola Buy, Sell or Hold

...Coca-Cola: Buy/Sell/hold A brief fundamental & technical analysis conducted on the Coca Cola Corporation’s stock to emerge with the future short - term / long - term prospective for the common stock of the company under the ticker “KO”. Table of Contents Table of Contents 2 An Introduction: The Coca-Cola Company 4 The Strategy 4 Coca - Cola in the news 5 Pesticides in Cola 5 Kidnapping and Killing of Union Workers: Killer Coke 6 10% Fall in Profits predicted in 2008 6 Profitability Analysis 7 Profitability 7 Asset Utilization Analysis 8 Liquidity Ratios 8 Debt Utilization 9 DuPont Ratios 10 DuPont Method of Analysis 11 Degree of Combined Leverage 11 Degree of Operating Leverage 12 Degree of Financial Leverage 13 Degree of...
12 Pages(3000 words)Essay

Organic foods: why should we promote organic farming and foods

...to the clearing of forests that are important in carbon sequestration, thereby leaving the earth vulnerable to global warming. More over, it leads to the reduction of biodiversity due to bush clearing. If the benefits are weighed against those of the convectional farming in regard to environmental conservation, Roger believes that “the environment neither loses, nor does it gain (264). Value for the Body and Health Safety Kent et al observe that “organic vegetables and fruits have a higher nutritive value compared to the inorganically produced foods” (150). It has been established through research that “the amount of antioxidants in vegetables surpasses that of the inorganic foods by...
8 Pages(2000 words)Research Paper

We Can But Should We

...We Can But Should We? Back in 2004, the Food and Drugs Administration (FDA) approved the use of implantable chips to be used on humans for healthcarepurposes. Specifically, such chip would serve as a medical device that would become a repository of patient identification and health information. Here, medical facilities can scan and download electronic data via unique electric codes per individual. Currently, the company authorized to produce and market the chips of this kind is Applied Digital Solutions, which manufactures the VeriChip brand. (Hunt, Puglia and Puglia, p. 108) The company has already announced that about 280 people from New Jersey have consented to having chips implanted under their skin that contain health records... far,...
3 Pages(750 words)Research Paper

Does Sex Really Sell

...Topic:  “Does Sex Really Sell?” Instructions: Answer the following with thorough and focused (i.e. be sure to stay on topic) responses What isrelationship between sex and the products shown in the adds? What specific examples in the ads are used to convey this relationship? I believe that the relationship between sex and the products shown in advertisements are entirely for attention-grabbing purposes. If men are the targeted audience for a product being promoted, the advertisements usually feature attractive, or sexually provocative, women, and an example is a BMW print ad (Appendix A). After seeing the image of the woman in the print ad, the reader’s attention is grabbed and will then ponder on the message on the advertisement... “Does Sex ...
1 Pages(250 words)Coursework

Things we dont like

... management. Academy of Management Review, 15.4 (2004): 626-645. Keiner, Marco Zegras, Christopher and Schmid, Willy. From Understanding to Action: Sustainable Urban Development in Medium-Sized Cities. London: Springer, 2004. CDC. Health Effects of Cigarette Smoking. cdc. We 24, September 2012 ... 24 June Inconclusive Reports by the Government The government has the responsibility of ensuring that its people lead comfortable and fulfilling lives. This requires the government to be the custodian of different vital information that affects the life of its citizens. The ability of the government to control such information replicate as the government’s control or authority. However, after a detailed observation I have realized that the...
3 Pages(750 words)Research Paper

MiniBusiness Plan Parameters( Food truck and we sell mainly smoothies king)

...Task Service Quality Analysis At Amazing Smoothies our plan is to avail our targeted with high end quality products customized to the clients’ expectations. We look forward to having a more interactive approach in serving our customers as a means of enhancing quality of our services and also better getting to know our clients’ needs. Through the immense talent we have at Amazing Smoothies we will keep our services interesting through constant innovation of our product and the blends towards effective capturing of the market needs. Our recipe and fresh nature of fruits will ensure that our customer receive only the best. The idea of a food truck will ensure...
2 Pages(500 words)Essay

We are what we choose

...Xuan kong Peter Huk Eng110/120 Oct/6 Draft#2 We are what we choose analysis Speech is an art that imports a strong practical and actual skill, and it is often evinced by means of verbal language and body language. A good speech has the power to change the course of history or affect an entire generation to change their lives. No doubt everyone has heard such manner of speeches. It is a proven fact that a good speech relies heavily on charisma rather than content. A good speech should begin by proper planning that will ensure a smooth flow of its delivery. One of my favorite presentations is from Amazon CEO Jeff Bezos “We are What We Choose” There are three parts of a speech presentation which include logo, ethos and pathos. Logos... from...
5 Pages(1250 words)Essay

How to Sell Bargains and Add Value

... How to Sell Bargains and Add Value Summary and Value Addition in a Business In many cases, people make purchases of various commodities but the decision to buy is influenced by either seeing product or the price. The decision to buy is influenced by the brain and value coded in the brain of the customer. It is understood that price influences most the decision of the customer (Nobel, 2014). When an individual sees the price of the commodity will be tempted to evaluate the value and worth of the item about the price. Price is the primacy of the consumer’s decision-making and induces the purchase of the particular kinds of the items. An experiment of brain shopping was contacted where the participants of the test were...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic We Dont Sell Foods, We Sell Health for FREE!

Contact Us