We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing management - Assignment Example

Comments (0)
The transport system is a symbol of technological and scientific innovation by mankind which fulfils one of the major needs of human in this fast moving world. The automobile industry plays a pivotal role in the financial growth of a country and is the essential element of…
Download full paper

Extract of sample
Marketing management

Download file to see previous pages... It is the first step of the STP model where the customers possessing similar set of wants are grouped under a particular segment (Kotler, 2012). The market segments are not created by a marketer instead; it is identified and decided on which consumers to target. Mass marketing is different from segmentation marketing and the later is considered more beneficial in terms of market strategy. The organization can implement a much precise and targeted marketing mix in case of segmentation marketing. The automobile sector is classified into the following:
Although most of the developed countries are major hub for the premium cars, the growth rate of the budget car segment is also moving up the ladder as the consumers are becoming more aware of the financial and economic changes in the market leading to cost consciousness. The target customers of this sector are generally young adults and the retired consumers. Car brands which come under the small car segments are Maruti 800 and Tata Nano. The price of this car segment ranges from 2.5 lacs – 3 lacs (Kotler, 2012).
This segment constitutes to a very limited market, creating its own niche and the cars are all priced above 15 lakhs. The premium car segment targets the high income group and the elite classes. The car brands are Mercedes, BMW, Audi, Porsche and Jaguar (Kotler, 2012).
The second stage of the STP model is the selection of the target market. It is the customer bases which are targeted by a company to maximise its profit and revenue. Targeting means analysing different segments of the market and identifying the specific customer group as well as the sub markets where the company should compete. The estimation of the specific segment and the target market is done by comparing the financial attractiveness of the segment with the company’s objectives and capital to invest. Emphasis is given on the size of the segment, the resources required for market penetration, the ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Marketing Management
The paper tells that marketing managers have to effectively coordinate marketing activities prior to the desired expectation of the firm. An enterprise is characterized by numerous goals and objectives to pursue, but basically, the primary objective of any given firm in business is to make profit. Marketing plans come in handy, thereby determining the success or failure of an enterprise in business.
3 Pages(750 words)Essay
It is a set of possible buyers of a product (Allen, Macy & Hutchison, 2009, p.21). In other words a market comprises of subgroups and segments which contains users of minor differentiated needs from the other segments. Therefore for a company to perform its operation effectively in the market place it needs to segment its intended market appropriately (Croft, 1994, p.1).
8 Pages(2000 words)Assignment
Marketing Management
Companies try to control the nature of their output but very few of them can control more than a few of the inputs they receive. Hence organizations try to predict, in future, the changing environment in which they are working and in result they make strategies to combat such changing environment.
8 Pages(2000 words)Essay
Marketing Management
As a matter of change in various factors like social, economical, technological etc, human being all over the world are responding and adapting to these changes by making suitable changes in their lifestyle as well as their preferences. In today’s fast paced civilization, the population all over the world irrespective of their occupation or location based factors are switching over to foods and beverages which are easily available and consumable on the go.
6 Pages(1500 words)Assignment
Marketing Management - marketing plan
In line with the business dilemma with regards to the marketing of iPhone in Australia, several key marketing concepts related to market segmentation, external
10 Pages(2500 words)Essay
Marketing management
They also target the period when consumers are likely to purchase the products and specific category of buyers in order to determine the category of products that need to produce to meet the demand (Laura, 57). It is the role of marketing
1 Pages(250 words)Assignment
Marketing Management
It has grown over the years to become on the most powerful brand across the world and has grown at a fast pace. The most important aim of the company is to connect Bahrain to other countries in the Middle East and also to the rest of the
18 Pages(4500 words)Assignment
Marketing Management
Based on the fast change experienced in the global business environment, the company must monitor the six fundamental and major forces including, demographic forces, economic, natural, technological, political-legal and social-cultural forces. Coca cola marketers
1 Pages(250 words)Assignment
Marketing Management
mentation, and when conducting the marketing mix, the market will also be influenced by these factors in developing an appropriate approach for reaching the target market. Since the product is aimed at a specified group of individuals, demographic marketing approach will be
1 Pages(250 words)Assignment
Marketing Management
However there some risk that considered as irrelevant and unjustifiable because indulging in them might only lead to failure in the end.
1 Pages(250 words)Assignment
Let us find you another Assignment on topic Marketing management for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us