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Offering Services at the Healthcare Marketplace Sector - Coursework Example

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The intention of the following study is to assess the importance of efficient product offerings in the healthcare facility marketplace. An author seeks to suggest an instrument that can be used by marketers to affect better product positioning outcomes within the healthcare industry…
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Offering Services at the Healthcare Marketplace Sector
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Download file to see previous pages Philip Kotler’s Segment-by-Segment Invasion Plan is therefore important for both the firm and the consumer in that it promotes customer-focused products which in turn boosts the image of the firm by keeping it at its best level of performance. This concept is projected to improve the quality of the product and reduce the cost of production through well thought out product design.
Assess the importance of a Perceptual Map for current and potential product offerings in the marketplace. Suggest one (1) way in which this instrument can be used by marketers to affect better product positioning outcomes within the healthcare industry.
Perceptual map for current and potential products offering is critical in the contemporary business world. Increasing costs of production against competition for a market is an issue the producers have to deal with. Healthcare sector has gained much attention in the recent times and the industry is highly competitive. It is therefore imperative that Perceptual Map remains the best instrument to penetrate the market and sustain the competitive threat from other firms. This concept is central in product position since the new product can be designed relative to the existing one but with more details that formed part of the customer need gaps. This will improve the chances of producing a product that fits in the value ranks within the mind of the customers. Taking the example of healthcare insurance firms, coming up with varied age bracket policies is likely to gain market towards the increasing demand for healthcare across the world. ...Download file to see next pagesRead More
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