Assessment of Burberry - Essay Example

The design, development, production, and selling of the products of the company are all based in the United Kingdom. However, the fabric and other materials for the manufacturing of the products are done on the company's own facilities in the United Kingdom (Burberry, 2015a; Reuters, 2015). At present, the international, apparel, accessories market and market for luxury goods have shown a low growth from 2007 to the year 200, but from the year 2010 the entire market has witnessed some acceleration and reached up to moderate growth and predictions said that the market is expected to be stable by the end of 2016.

  The total revenue of the apparel, accessories, and luxury goods global market is expected around 1,778.5 billion for the year 2011. The figures represent a 3% CAGR (compound annual growth rate). The report also revealed that the sale of apparel is the most lucrative one in the global market of apparel, accessories, and luxury goods in the year 2011 and it has captured the 66.1% of the overall value of the market in terms of revenue. In this perspective, the market performance is forecasted to accelerate in the coming five years with an expected compound annual growth rate of 3.

  9% and with such percentage the market value is driven to reach the level of 2155.1 billion by the end of the year 2016. When it comes to Burberry, the focus of the company is towards several different segments in the population but the theme of the company is the same that is, it is inclined toward functional luxury. Burberry foes not only serve the young and adults but also the company has a good range of luxurious products for kids. At present, the main focus of the company is three main regions.

The Asia Pacific region represents 39% of wholesale and retail revenue, the European, African, and Middle Eastern region along with India (EMEIA) hold 36% of the revenues whereas the contribution of America is 25% in the total revenue of Burberry.