Part III Marketing Plan - Essay Example

Promotional Strategies Promotional Strategies Product Promotion is an essential part of any business or organization that intends to grow and achieve maximum profit and sales of its goods and services. Social media sites such as a Facebook and Twitter offer an excellent platform for advertisement and promotion of goods and services. These sites have many people from different locations with diverse interests on various products and services. Consequently, using these sites allows sellers or firms to reach many people with an interest in their products and services.

My case is no exception since I will reach various potential buyers from around the world and advertise my services through social sites. Through sites such as Facebook and Twitter, I will post pictures of Lagree Fitness facility`s new product that is “The Megaformer ™” with detailed information on the efficiency and importance of this machine as opposed to others. Through likes and positive comments on social sites, I will determine the success of Facebook and Twitter in advertising my products.

I will also monitor the traffic to the page of the advert to determine its success. As a result, I will increase sales of my products and services. Social media advertisement is free. Thus, I will not have major things about it in the budget. Equally important, it advisable to use sales promotion as a strategy for increasing sales of products and profit margin. Most companies promote their goods or services through various channels such as media and non-media. Moreover, according to Kazmi and Batra (2009), efficient and appropriate sales promotion results in increased value of products since it is used to persuade and inform the audience of the importance and purpose of the product and services.

Similarly, through sales promotion I can reach a wider audience and educate them on the importance of going to the gym. I will encourage free visits to Lagree Fitness Facility by various people to give them an overview of what I offer and its advantages over other similar services in the market. Through these free visits, they will have a feel the new service that is “The Lagree Fitness Method”and give an immediate response. Thus, I will immediately know the reaction of my target customers and get vital information on whether to alter some elements in my services or not.

Furthermore, through promotion I will also get an opportunity to sell some of my services to various people at a subsidized fee. Additionally, I will evaluate the success of this marketing strategy through observing the number of visits to Lagree Fitness Facility.Additionally, direct marketing also promotes sales and profit maximization of various firms and individual businesses globally. Direct marketing gives various companies an opportunity to approach potential customers with different products and services from their respective firms (Thomas, 2007).

It gives them an opportunity to market and inform their clients of the goods and services they offer. Direct marketing takes various forms such as telephone sales, leaflets, and brochures. These ways give firms and individuals an edge over other competitors with similar products and services. Additionally, I also find direct marketing strategy viable for my service promotion. Through this type of marketing strategy, I will print brochures and leaflets with information on both “The Megaformer ™” and “The Lagree Fitness Method” to enable my products and services reach untapped markets in the society.

It will also give me an ideal opportunity to give an elaborate explanation why services of Lagree Fitness are better than others in the market. As part of the budget, the expected items in the plan would be the cost for printing brochures leaflets, and making calls. Thus, I will have the best chance to counter my competitors and increase the number of potential customers around the country. Besides, I will evaluate the success of this marketing strategy through the number of enquiries by potential clients.

ReferenceKazmi, S. H. H., & Batra, S. K. (2009). Advertising And Sales Promotion. Excel Books India. Thomas, A. R. (2007). Direct Marketing in Action: Cutting-edge Strategies for Finding and Keeping. Greenwood Publishing Group.