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Cutco corporation - Case Study Example

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While this method is helpful in enabling the client know what the company is all about and understand how the utensils are used, the number of individuals that get to know about the…
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Cutco corporation
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Topic: Human Resource Cutco Corporation The problem that is mainly facing this company is that they use direct selling to their clients. While this method is helpful in enabling the client know what the company is all about and understand how the utensils are used, the number of individuals that get to know about the company through this method of advertisement is limited. It is easier to spread information about the organization through other forms of advertisement along with the direct approach. This approach minimizes the chance to fully expand the company and enable it live to its full potential. Proper marketing is very important in making sure that information reaches the appropriate target group and gives appropriate information about the organization and what it is about.
The situation analysis gives information that the cooperation may require to take on a different form of advertisement. Considering a SWOT analysis of the situation combined with the 5Cs of marketing the following can be concluded. The method of advertisement that is currently in used is based on basic factors. One of this methods is the use of social media to advertisement is the use of social media in order to recruit sales persons and gain more customers. This method helps others become aware of the Cutco Company and how their products are helpful. However, there needs to be a clearer description of the material they sell and their use. What is highly required is that the organization is able to balance between the use of directness and the promotions of their cutlery to other unknown regions.
There needs to be brand recognition among the alternatives offered before the customer. Factors such as brand personality are very important in establishing an emotional connection between the customer and the particular product that they need. Therefore, the Cutco Company should attempt to find a method that will enable their product lead to a sort of connection to their customers. This will promote the attachment that the customers will have with their products and even lead to more sales for the company.
The chosen alternative is much helpful to the organization in that for one, they will have earned the loyalty of the customers. Therefore, each time the customer goes to purchase cutlery, they will prefer the cutlery made by this company. The other factor is that promoting brand personality will also promote the awareness about this product as people recommend to each other the cutlery by this company. As a result, there will be more sales and more revenue being earned by the company.
In conclusion, the calculation of these factors from every angle reflect an increase in revenue for the Cutco Company. This will be due to the better forms of advertisement and presentation of their products that will be accurately aimed to their target market. In this case, since they found that one of the leading customers for their cutlery are women with children and families, their forms of advertisement will be centered on making their products have a homely personality and seems to bring a fresher atmosphere to the family unit. This will attract more customers who will identify with this cutlery and lead to an increase in number of customers and a rise in number of sales made.
Patel, V. K., Pieper, T. M., & Hair, J. F. (2012). The global family business: Challenges and drivers for cross-border growth. Business Horizons, 55(3), 231-239. Read More
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