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Marketing Essays

Result for Subject Marketing:
19702 essays
The Ethics of Home Improvement Services Marketing Assignment
2 pages (610 words) , Download 3 , Assignment
Free
Sales representatives use the tactic of requesting potential clients to comply with a small request. In the case of Joel, he requested Don to allow him to inspect his roof. The fact that Don accepted Joel’s free offer of inspecting the roof meant that he would easily comply with other stages of the transaction (Babbin & Harris, 2014). 
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Discussion board homework Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
The overall revenue was, however, $585 million compared to $583 in the last year (a $2 million difference). That mainly resulted from the sales in the fitness segment
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Marketing Strategy for Sainsburys Marketing Essay
6 pages (1618 words) , Download 3 , Essay
Free
Sainsbury’s is the third-largest grocery chain in the U.K after Tesco and Asda. It is indicated that Asda outdid Sainsbury’s in large after it acquired Netto. The U.K has recently registered a change in the shopping habits of grocery consumers. Many of the consumers are now preferring online shopping and discount chains as opposed to supermarkets.
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How ERCI Would Survive in the Educational Market of Singapore Marketing Essay
5 pages (1363 words) , Download 2 , Essay
Free
The study discussed that how ERCI would survive in the educational market of Singapore by gaining a competitive advantage over its competitor. It analyzed the competitive market by determining the strengths, weaknesses, threats, and opportunities of the education market of Singapore where these schools are established.
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Media planning Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
For the Sparrow’s hospital that is planning to come up with fun event for promotional purposes of a certain health aspect such as cervical cancer, the
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Competitors of Uber Company in Australia Marketing Book Report/Review
5 pages (1542 words) , Download 8 , Book Report/Review
Free
The primary competitors of Uber Company in Australia are 13CABS, goCatch, and Lyft.Size The estimated global taxi industry is believed to be around 100 billion dollars. The Uber Company might have 10% of the total market share. In 2011, the Uber Company has raised around 49 million dollars in venture funds. This provides a vivid explanation of the continued growth of the company.
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Marketing /Lipitor Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
tarted gaining ground in the 1870s when the internet availed platforms like Yahoo Travel, Cheap Tickets, Expedia and Priceline to the clients to book for airlines, hotels, rent cars and reserve rooms. Since then, online booking has become popular as many people now have access
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Smartphones in the US: Market Analysis and Samsung Marketing Research Paper
8 pages (2174 words) , Download 2 , Research Paper
Free
The Samsung Galaxy S6 Edge is designed specially from glass and metal instead of plastic and affiliated compounds. It has a design thickness of close to 7mm thick and is designed to resist bending. This quality digs deep into the structure design of Apple. The phone has 3GB of LPDDR4 RAM and well placed octa-core Exynos processor.
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The Purpose of the Business Research and Its Methods Marketing Assignment
4 pages (1179 words) , Download 3 , Assignment
Free
Exploration research seeks to provide the researcher with information aimed at familiarizing themselves with the topic. It aims at satisfying the researcher’s curiosity through answering basic questions and consequently improving the understanding of the researcher on the topic. Explanation of a given phenomenon forms the hypothesis of the study.
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Integrated Marketing Communication Marketing Assignment
13 pages (3482 words) , Download 2 , Assignment
Free
Government bodies are also regarded as one of their key stakeholders because economic policies such as interest rates and taxation generally affect the costs of the company. The legislation regulates the operations of the company, so, BKIC needs to comply with the health and safety policies in order to remain profitable in their business operations.
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Dr Pepper (one of the sodas) Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
Dr. Pepper / Snapple Group is currently the major beverage company bottling and distributing of nonalcoholic beverage in the US, Canada and Mexico. For Dr. Pepper to reach where it is now it had to implement new strategies to increase its sales. Moreover,
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Marketing Plan for Atlantic Quench Cranberries Inc Marketing Essay
12 pages (3117 words) , Download 3 , Essay
Free
Implementation and control is the final element of the marketing communication strategy. The above-presented marketing communication plan aims to enable the company to achieve set objectives. However, taking into consideration the tough political and regulatory environment it is impossible to guarantee that this plan will be implemented without adjustments.
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Marketing Strategy by Mercedes-Benz Marketing Assignment
19 pages (4750 words) , Download 7 , Assignment
Free
This research is being carried out to discuss the opportunities of the company in the current market environment and also the threats it may face from its competitors and the external business environment. The marketing strategy and the marketing mix adopted by Mercedes-Benz has also been critically analyzed in the report.
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Contemporary Fashion Marketing Trends Marketing Assignment
4 pages (1000 words) , Download 4 , Assignment
Free
This essay discovers the Trends of Future Fashion. The global fashion industry is indeed a dynamic industry that calls for constant evaluation of marketing trends, especially considering the heightened level of competition within the industry. It implies that some contemporary fashion marketing trends will be relevant in the next five years.
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Critical Review of Marketing Mix Marketing Essay
11 pages (2875 words) , Download 5 , Essay
Free
. However, the author appears to have come strongly in a manner that a reader can’t help but notice bias in his argument. Nevertheless, just like Constantinides recommends, this field indeed, needs further research to ascertain the liabilities of the propositions made by the authors and or make tested recommendations thereafter.
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The Pixar Marketing Comparative Analysis Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Current comparative analysis report is a part of the creativity module. It will cite the case study of Pixar in terms of analysing the implications of organisational culture, innovation, management constitution and the strategies for developing a new product. Pixar company structure and vulnerability of new product development in the global market.
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Building Customer-Brand Relationships Marketing Essay
2 pages (740 words) , Download 2 , Essay
Free
It is natural for businesses to seek to be successful and most of them work hard in order to achieve the success they desire. Understanding the buying patterns and behavior of customers is among the elements that are important as far as achieving success is concerned(Reynolds & Olson, 2000, p. 120).
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Using Marketing Channels and Price to Create Value for Customers Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
For this product, the direct and indirect marketing strategies are used. The first is directly to the customer, while the other uses the distributors to get in touch with the wholesalers before they reach a retailer who provides it to the
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Marketing Communication Strategy of Innocent Drinks Marketing Essay
8 pages (2414 words) , Download 2 , Essay
Free
The company tries to maintain quality in the fruit juices and smoothies and offers them at low prices in order to capture a large market share. The company faces huge competition in the international market, but it uses various promotional tools and techniques to create brand awareness among the customers, therefore loyal customers are expected to purchase products from Innocent Drinks.
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Relationship Marketing in Lenovo Marketing Essay
17 pages (4594 words) , Download 4 , Essay
Free
Therefore, the integration of relationship marketing by Lenovo has highlighted a good example for other organizations and the customers as well. This has also attracted more people to become Lenovo’s customers. Apart from promoting organizational products, relationship marketing also implies modest acceptances of the suggestions made by other organizations as Lenovo witnessed.
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Alfuttaim Motors Toyota Marketing Essay
6 pages (1628 words) , Download 2 , Essay
Free
Al-Futtaim motors control a huge network of showrooms as well as service centers. Its main principles are engagement, integrity, and transparency towards its customer base (Alfuttaim Motors LLC, 2015). The following discussion is going to give a comparative market analysis of Alfuttaim Motors Toyota.
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Overview of the iPhone Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
The company that develops this brand is Apple Inc. And is also the company that sells the iPhone. The iPhone runs on its operating system by the name of iOS. The principal ever iPhone was divulged in January 2007 by the then C.E.O. He depicted the iPhone as a progressive and my serious item that is five years' in front of other cellular telephones.
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Impact of Social Media marketing on Business Performance Marketing Essay
6 pages (1669 words) , Download 4 , Essay
Free
They are likely to shift their attention towards the new products. Furthermore, through intensive advertising, the company can be able to convince these customers that the products meet the expectations of the target market. As a result, the customers are likely to test the products and later become loyal to them. Lastly, there is a huge potential in social media as a tool for research.
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Celebrities Endorsement Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The rise of consumerism can greatly be dependent on the endorsement of celebrities through numerous advertisement techniques. In so doing, celebrities create ideological frameworks in the society and influence to conform to set ideologies. Thus, they act as socialization agents through which people identify themselves with.
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Choose one of brief Marketing Coursework
2 pages (500 words) , Download 4 , Coursework
Free
Ideally, people have to work on meeting their common needs while working on the best means of presenting their communication. The role of any brief is to pass on important information to the intended audience within the required timeframe. Though brief one can be said to be
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Marketing Plan Critique Marketing Essay
2 pages (500 words) , Download 53 , Essay
Free
In Mexico and Brazil, Colgate has over three-quarters market share in the oral care industry. The brand sells quite well in Africa and Asia with a considerable customer response. The performance of this company emanates from
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X-: Breaking the Barriers of Sound with New Product Development Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company experienced a problem with the brand. Initially, the product was produced based on the waterproof concept. It was a challenge for the company to broaden the target market based on the initial concept. Nevertheless, a solution to the challenge was
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Marketing Across Cultures Marketing Assignment
8 pages (2302 words) , Download 2 , Assignment
Free
It is considered that 45% of the population is middle class (US commercial service, 2014). There are several advantages that are provided by the country in the form of the fact that the country is characterized by a young population whose median age is 27. The per capita income is $15000 (US commercial service, 2014).
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Market Analysis of a New Tracker Line of Garmin Marketing Term Paper
4 pages (1047 words) , Download 2 , Term Paper
Free
Firstly, Garmin tends to develop easy and compelling to use devices. The devices should be simple and also intuitive in terms of usage. It is because, for people to use and wear them daily, they require working and being hassle-free. Also, they should be unobtrusive, fashionable, and attractive such that individuals can be willing to wear them.
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IKEA UK Marketing Analysis Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
According to the report for most businesses, this has been challenging to attain due to the prevailing harsh economic times globally, which have solely contributed to challenging business conditions for businesses in the world today. Every business attempts to adopt business strategy that they deem to be effective and efficient.
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Individual Mindset Challenge Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Globalization has a deep-rooted capacity of influencing and changing the human mind set by inculcating new techniques and thoughts. The kind of culture influence is
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Celebrities Endorsement Marketing Essay
6 pages (1250 words) , Download 2 , Essay
Free
Celebrity endorsement has emerged as one of the most popular techniques used in advertising in the contemporary corporate world. Celebrity endorsement is perceived as a metaphorical trend and a winning formula in the domain of marketing, advertising and brand perception building for a wide category of companies.
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The Professional Portfolio of a Nurse Marketing Assignment
4 pages (1166 words) , Download 3 , Assignment
Free
Scholarship in nursing entails all the activities that lead to the advancement of the teaching, practice, and research of nursing. The author has met this competency by using past existing literature in his field of specialization to design and implement a learning-related activity and to utilize the knowledge acquired from it.
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Hispanic Diversity and Its Role Marketing Essay
3 pages (890 words) , Download 2 , Essay
Free
A diverse workforce is necessary for companies in establishing their business successfully. People coming from different backgrounds and cultures have various skills and potentialities which help the business in improving its operations and performance. A diverse workforce acts as a competitive advantage to the companies.
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Target Market for Dishwashers in the United States and Southeast Asia Marketing Research Paper
11 pages (3238 words) , Download 4 , Research Paper
Free
The growth in the market for dishwashers in the Philippines has been limited as the majority of households wash their dishes manually. The lower and middle-income groups considered washing dishes manually is more cost-efficient, while higher-income households employ maids. The growth in the local market for dishwashers is affected by this culture.
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Dishwasher Business Strategy Marketing Essay
2 pages (592 words) , Download 3 , Essay
Free
Detergent and water are circulated within the pump of the dishwasher. This product is not only used in private homes but also in restaurants. In China, it is a difficult task to sell dishwashers. This product holds importance in other countries but has no relevance in China. Only 1% of total Chinese households utilize dishwashers.
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Promoting Genesis fitness through youtube Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
Genesis Fitness and Wellness Company will be required to set a local budget for promoting a video on YouTube. In particular, the budget is set per impressions or clicks
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Global Management Strategy Marketing Essay
13 pages (3697 words) , Download 2 , Essay
Free
This paper focuses on Jordan International Company (JIC), which is a global marketing company with the objective of venturing and establishing itself in new markets. A comprehensive and critical analysis is given by one of its global marketing consultants on the viability of entering the pharmaceutical industry in the Czech Republic, which is one of the European Union countries.
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An Advertising Century Coming to a Close Marketing Essay
1 pages (447 words) , Download 2 , Essay
Free
Jack worked on numerous commercials and unforgettably changed the name Esso to become Exxon. My parents especially my mother discouraged me from joining the advertising business even as I expressed an inclination to professional writing.
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Reviewing Marketing Strategy and Operations for Nestle Company Marketing Assignment
4 pages (1258 words) , Download 2 , Assignment
Free
The business environment has become quite dynamic over the past few years. Companies should be vigilant on issues such as emerging marketing trends. Modern technology has aided in speeding up business transactions and improving profitability. Business enterprises should employ modern technology in most activities to promote market performance.
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Customer Segmentation and Marketing Planning - British Airways Marketing Assignment
6 pages (1895 words) , Download 2 , Assignment
Free
There are various risk factors in the international market rather than the domestic market. These risks are associated with establishment in a stable business transaction, documentation’s procedures, trade restrictions, marketing infrastructure, monitory exchange differentiation, along with legal as well as political differentiation from one country to another.
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International Business - Final Analysis and Conclusion Marketing Essay
1 pages (250 words) , Download 8 , Essay
Free
In the international market Six Flags Entertainment Corp might take advantage of its vast experience in operating various successful
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Importance of Distribution in the Generation of Revenue Marketing Coursework
1 pages (334 words) , Download 3 , Coursework
Free
For a business aiming to maximize revenue, the best choice would be a distribution channel that involves the lowest costs and highest revenue (Dent 107). High revenues may be a result of either increasing sales or prices or a combination of both. A good distribution channel would increase the market share of a business and therefore increase sales.
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Price Strategy Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
As a marketing manager, one must consider the concepts as it determines all the sales and the profits made within a business. The pricing strategy concept is one of the most
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Defining supplies and channel partners Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
Taking Samsung, Heineken, and The New York Times newspaper, the raw material channel for each can be retraced as below; Heineken partnered with Anheuser-Busch to distribute its beer and is opening many distribution stores in the world. Heineken has opened a new
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The Competitive Advantage of Bubble Tea Marketing Essay
2 pages (629 words) , Download 2 , Essay
The Taiwanese specialty tea concoction was invented in Taichung in the 1980s. The colorful, refreshing, sweet tea combines green or black tea with milk, fresh fruit juices, or pulp-loaded fruit concentrates. As its unique feature, the drink contains little balls (bubbles) which are of starch. The bubbles are filled with some sweet liquid which is sucked up by the use of a straw,
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Air Canada as One of the Largest Airline Companies in Canada Marketing Coursework
16 pages (3901 words) , Download 5 , Coursework
Free
The airline industry of the USA is very much competitive. Air Canada is operating its business not only in the USA but in many other countries of the world. The threat of new entrants in the airline industry is low because of the high establishment cost. Companies require a huge amount of capital for developing their business in the airlines industry.
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Small Movie Theater-Industry Analysis Marketing Research Paper
8 pages (2321 words) , Download 2 , Research Paper
Free
It is quite essential to state that the movie theater industry is predicted to have an overall risk of Medium-Low over 2015. This is due to the favorable movements in the disposable incomes among the people as well as the number of broadband connections. The structural risk is estimated to be medium-low.
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Personal Selling and Marketing Strategies Marketing Assignment
6 pages (1579 words) , Download 2 , Assignment
Free
The sales teams handle the various objections and complaints from the customers. Specifically, this occurs after the sales presentation, and the sales teams play a role in ensuring that the complaints are interpreted clearly and removed tactfully. Additionally, the sales persons are involved in closing the sales and orders taken. 
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Integrated Marketing Communication Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
From this paper, it is clear that the communication takes place between the buyers and the sellers, as the seller tries to sell the product using various communication strategies. In addition, the buyers sell the product to the sellers and collect feedback from them regarding its quality and durability.
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