Promoting Genesis fitness through youtube - Research Paper Example

Promoting Genesis fitness through YouTube Promoting Genesis fitness through Youtube Promoting a video on YouTube entails creating a promotional video of the particular Company, such as my chosen Company, Genesis Fitness and Wellness. This can be done by use of Fan Finder or by paying to promote on YouTube through AdWords for videos. This is a straightforward process that requires creating appealing ads with a perfect call to action and focus on the right target group.Genesis Fitness and Wellness Company will be required to set a local budget for promoting a video on YouTube.

In particular, the budget is set per impressions or clicks and how much the Company is willing to spend in a day. The maximum amount to pay when one potential customer clicks an ad is 1 USD. Upon completing a set budget, the promotion page becomes inactive pending the following day. In this regard, it is possible for the Company to kick start the promotion strategy with any agreed budget and increase the budget with time. This is done by signing into the Company’s YouTube account, click on the account name located on the right side corner and select the preferred settings.

Click on promote video link on the settings page.The company will achieve many benefits by promoting on YouTube which includes the following: it will reach out to new target audiences that the Company did not have or could not reach organically. The Company will also achieve its set goals of selling its services to the target customer. Above all, the Company will also turn the existing audiences to be subscribers and increase sales.