Nobody downloaded yet

Book Promotion through the Worldwide Web - Dissertation Example

Comments (0) Cite this document
This paper “Book Promotion through the Worldwide Web” aims to outline the different methods highlighted by Rick Frishman’s and Neely Tucker’s research through which books can be promoted online. Emphasis is made with the help of various real-life examples…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
Book Promotion through the Worldwide Web
Read TextPreview

Extract of sample "Book Promotion through the Worldwide Web"

Download file to see previous pages Kate and Brett McKay began marketing their product at least two years before it was actually published. Their strategy was to build a fan base for their book using a variety of online tools such that once the book would be published, the impact would be received by the public almost immediately and they would flock to the stands to purchase their first copy of the novel. Kate and Brett McKay began marketing their product at least two years before it was actually published. Their strategy was to build a fan base for their book using a variety of online tools such that once the book would be published, the impact would be received by the public almost immediately and they would flock to the stands to purchase their first copy of the novel. The McKays used the following tactics as part of their promotional campaign:• The development of a blog describing the main crux of the novel which the readers could view and comment on.• The creation of ‘The Art of Manliness’ Community encouraging fans to join and ultimately discuss their viewpoints through interaction with other readers.• Use social networking sites such as Facebook, Twitter, and MySpace as a platform to promote the novel and develop a strong Internet presence.• An online photograph competition title “Where in the World is the Art of Manliness?” in which readers were required to submit pictures of themselves in locations that were considered strange, yet interesting and which had a link to masculinity. Participants were promised one of many popular Saddleback Leather bags.• The offer of a free 72-page online book called “Man’s Guide to Holidays” to each customer who bought a book in the first week. All the above-mentioned tactics made their book an overnight success – “The Art of Manliness” novel reached the rank of 33 on the list and developed a following of 100,000 people. The McKays had managed to create an impact with their readers in the most effective way possible, and that too at virtually no cost.  Case 2 - Jerry White, Co-Founder of the Landmine Survivor Network: “I Will Not Be Broken”.Landmine Survivor Network (LSN), now known as Survivor Corps, is a non-governmental organization (NGO) whose objective is to rehabilitate landmine survivors and help them live a better, more fulfilled life. Recently, the Survivor Corps organization sought to rebrand itself by expanding its focus further to include all kinds of survivors (war veterans, natural disaster victims, etc.). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Book Promotion through the Worldwide Web Dissertation, n.d.)
Book Promotion through the Worldwide Web Dissertation. Retrieved from
(Book Promotion through the Worldwide Web Dissertation)
Book Promotion through the Worldwide Web Dissertation.
“Book Promotion through the Worldwide Web Dissertation”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Book Promotion through the Worldwide Web

Web Content Outlier Mining Through Using Web Datasets

...outliers from web contents. Using web contents as data sets, it is aimed to find an algorithm which extract and mine varying contents of web documents of same category. Structure of HTML is used in this paper with various available techniques to model for mining web content outliers. Web content outlier’s mining using web datasets and finding outlier in them. In this modern time, the information is overloaded with huge databases, data warehouses and websites. The growth of internet and uploading and storing of information in bulk on websites is exponential. Accessibility of information is also made very easy for common man...
18 Pages(4500 words)Research Paper

Hilton Worldwide

...? SHAN LEIM005 AS2 Table of Content Introduction 3 Aspects of development 4 Global market positioning 5 Market segmentation 6 Business networking andrelation 7 Strategies for customer satisfaction 9 Conclusion 11 Reference 12 Bibliography 13 Introduction Hilton Worldwide is one of the largest and prestigious hospitality companies in the world which is well popular across the world. This company owned by a big private equity firm, Blackstone group. Hilton worldwide owns and efficiently manages a portfolio of 10 popular and big brands in this hospitality industry. The company formerly named as Hilton Hotels Corporation. It is an US based company. The company has business operation in 88 countries...
10 Pages(2500 words)Assignment

Promotion of Violent Commotion through Video Games developing a rap music single, entitled ‘self destruction’, a ‘hype video’ and a campaign book under the theme ‘Stop the Violence’.” In an interview (NAME of interviewee) verified the perspective that “In order to prevent violence promotion through video games it is necessary to provide in-games messages which provide the players with a hint of the purpose of the games”, it was also stated that “video games shall rather be constructed on unreal events rather than original authenticated events.” This can also help the people from storing false purposes of the video games that are played by them. This has become a common notion now that the most hazardous children are shaped by a wicked...
6 Pages(1500 words)Essay

Advancements in the humanities: Worldwide Web/ Internet the process (Harrington, 2008; Smiers, 2003). Although the skeptics have argued regarding the negative impact of internet the potential benefits offered by the medium far outweighs the setbacks. The world around us is changing rapidly and internet serves as the best medium to cope up with the dynamic external environment. References: Firewall Media. (2005). Internet and Web Design (M3-R3) (2nd Edition ed.). Harper, R., Rodden, T., Rogers, Y., and Sellen, A. (2008). Being human: Human- computer interaction in the year 2020. Retrieved Jan 19, 2012 from Harrington, J. L., (2008). Technology and Society, Jones & Bartlett Learning...
3 Pages(750 words)Essay

Web Technology: Web Development their entirety before perceiving their meaning and hence the need to create digital media that will captivate the eye with urgency. It thus applies these principles in designing attractive websites, web pages, and digital adverts with an aim of enhancing the utility and the derived meaning through sounds, colors, and distinct images. The Cascading Style Sheets (CSS) refers to a method of designing a website, which formats web page content according to a presentation style specified by the web page author (McFarland, 2009). It also refers to a style sheet language that describes the presentation semantics of a document that uses markup language. The CSS commonly...
5 Pages(1250 words)Research Paper

British state promotion economic growth through education

...Explain why the British has so obviously failed to use its control of education to promote economic growth, in the period since 1979 Introduction: This paper will focus on the relationship between education, government policies, globalization and economic development especially within the context of UK to analyze whether the British state has failed in promoting economic growth through education. Stewart (1996) has claimed that the global economy has increased opportunities for countries with strong educational policies and countries with good human resources and economic policies have attracted foreign investments experiencing rapid growth in output per capita. The need for policies...
5 Pages(1250 words)Essay

Importance of Web Marketing in Tourism Marketing Promotion

...Importance of Web Marketing in Tourism Marketing Promotion 1 Introduction Brazil is a country which possesses numerous tourist attractions and its tourism industry has strong growth potential. It appears, however, that Brazil has not achieved the level of tourism that has the potential to garner, particularly from Western Europe and the United States. While the Brazilian tourism industry greatly aspires to broaden While there are numerous reasons for the explicated failure, they can be, in essence, summarised as the failure to invest in the design and implementation of effective marketing strategies In consideration of the country’s tourism potential, this report will undertake a critical analysis...
14 Pages(3500 words)Case Study

The Promotion of Unhealthy Habits through Smoking

...The Promotion of Unhealthy Habits (Smoking) through Advertizing Section Number of The Promotion of Unhealthy Habits through Smoking Three of the models1 who appeared as the Marlboro Man ultimately died of lung cancer. All of them were smokers. Yet, for almost half a decade from 1954 to 1999, the Marlboro Man was the epitome of the tough, hard smoking guy – an image that Phillip Morris & Co. had deliberately projected to promote their particular brand of cigarettes. Only God knows how many unsuspecting men and women the Marlboro Man had led to their untimely deaths. The Marlboro Man was responsible, albeit indirectly, for the deaths and sufferings that...
13 Pages(3250 words)Essay

Book Report / Reactionary Paper on the book CRASHING THROUGH

...experiences of a man who lost his sight at the age of three. Though, there are several heroes who have struggled to achieve what they aimed form in their lives, but the story of Michael May’s life is one of the willingness and determination of a blind person who never gave up on his ambitions and emerged to be one of the best skiers and sportsmen (Kurson). The book ‘Crashing Through’ is an autobiography of Michael May presenting account of tevents and toughest times that he experienced.. This reactionary paper reflects lessons learnt from sheer determination and strong personality of Michael May who struggled as a result of his physical impairment, but never let his weakness take over this ability to...
4 Pages(1000 words)Essay

Promotion of peace through international institutions

...Promotion of Peace through International s The promotion of peace through international organizations has beenamong the most used cornerstones of world peace since the beginning of the twentieth century and this has been mainly because of the fact that these organizations tend to have a lot of influence over the areas within which they have operations. It is for this reason that whenever there are any crises which might have an effect on peace; international organizations such as the United Nations are often called upon to spearhead activities which might lead to possible solutions for the crises. The ability of international institutions to become active participants in...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Book Promotion through the Worldwide Web for FREE!

Contact Us