Importance of Distribution in the Generation of Revenue - Coursework Example

Increased sales would result in increased revenue. It is, therefore, necessary for any business to go for a distribution channel that has fewer costs, but which would give the business an advantage over competitors. That would usually constitute a channel that has marketing experience, the proximity of the channel to the market as well as the ability for management to control several distribution channels (Dent 107).

Online Marketing

Online marketing has made marketing more interactive. Businesses can have real-time chats with their customers and get feedback on their products online. San Chez Bistro in Grand Rapids uses online marketing, and the customers can make reservations for seats at the restaurant online. The response is almost instant and that saves time for the patrons who would otherwise have to visit the restaurant to make reservations.

With online marketing, the business can reach out to many customers who would engage the business in chats as they make suggestions, corrections, or inquiries. It is a convenient way to reach out to customers with the advantage of real-time correspondence. San Chez Bistro uses a combination of social media and local marketing to ensure success for its online marketing campaign.