Dr Pepper (one of the sodas) - Research Paper Example

Insert DR PEPPER SODA Dr. Pepper soft drink was created in 1885 by a pharmacist knows as Charles Alderton, while working at Morrison’s old corner store in Waco Texas, which served carbonated soft drinks. Charles experimented new recipes and later discovered this drink. The demand grew, and the company gained popularity. Dr. Pepper / Snapple Group is currently the major beverage company bottling and distributing of nonalcoholic beverage in the US, Canada and Mexico.MARKETING STRATEGIESFor Dr.

Pepper to reach where it is now it had to implement new strategies to increase its sales. Moreover, it is still coming up with new strategies to maintain itself in the market and be competitive. These strategies are as follows;-AdvertisementThe company has focused on advertising the product to the Hispanic community mostly since they are the primary consumers of carbonated soft drinks. They do so by sponsoring events for instance they sponsored 15TH annual Latin Grammy’s hence creating a good public image.

It led to the increase of 23% sales in the following year.Leveraging third party brandsDr. Pepper grew in different categories by leveraging its distribution agreement for third party brands such as Vita coconut water. In the first parts or quarter of the year after using this strategy, the volume of sales increased by 8% due to the new distribution strategy.Focusing on high-margin channelsDr. Pepper Snapple is increasing its presence in high-margin channels by making their products available in convenient stores, vending machines and small independent retail outlets.

Importance of this projectThe project is important in the sense that, it shows the creativity the producer of this project had in mind. In this Charles Alderton while working in an old corner store in Texas came up with the brilliant idea to start up this project. Therefore, the project is important in the sense that it explains the merits that one will get from being innovative.Marketing strategies is another important section of this project. The innovator of Dr. Pepper soft drink ensured that he has adequate marketing strategies to win customers loyalty in the industry.

From the marketing strategies that Charles Alderton employed in marketing this product, one can be able to learn how to attract efficiently and retain clients in the business.Therefore, with the innovation techniques drawn from the project, I can be able to come up come up with other new more business ideas that will be a success in the marketing industry. Besides, through proper channel selection as well as good marketing strategies I have learned how one can win customer’s loyalty and at the same time retaining them to your business.

Works CitedBailey, Sharon. "Dr Pepper Americas Third Largest Soda Maker." Wall Street (Dec 2014).