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Life Savers Soda - Marketing Plan - Essay Example

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Summary
Product quality increases revenues (Zikmund 198). The company will change the ingredients of the Life Savers Soda. The new taste will cater to the choosy tastes of the health-conscious current and future customers. The taste will surpass the quality taste of the…
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Life Savers Soda - Marketing Plan
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Download file to see previous pages The process entails hiring several food experts and a select few to criticize and offer suggestions that will improve the taste of the company’s beverage product.
Price. The company will sell the Life Savers Soda products at reasonable prices (Gitman 295). The reasonable price does not necessarily mean the lowest price. The company will sell the prices at $ 1.0 lower than the top selling brand in the market. The low price will ensure easy encroachment into the competitor’s current market share.
Place. The company will sell the products at a place that current and future customers can easily reach (Jooste 4). The products will be sold at grocery stores and other retail outlets. Initially, the products will be pilot-tested in the grocery stores and malls in Los Angeles, California. With the high population, the there is a projected high demand for the company’s life savers’ Soda products.
Promotion. The company will advertise the products in the four media outlets. The company will advertise the many health invigorating benefits of drinking one Life Savers Soda a day. Likewise, the company will advertise the advantages of drinking the product’s vitamins and mineral increases. The company will advertise the product’s benefits in one radio station. The company will also advertise the health uses of the product in one television spot. The Company will send its promo sales persons to distribute leaflets or flyers to people visiting the mall and grocery entrance doors. The company will set up a website, www.lifesaverssoda.com or one of similar importance, to generate online revenues. After the three month Los Angeles pilot project, the company will replicate the same marketing plan within the California state. When the product sales figure is high enough to generate enough profits, the company will sell the product to all 50 states of our nation.
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