Marketing content - Assignment Example

Download file to see previous pages... Digital marketing is about having no second thoughts, you can do better in shorter time, with less money, effort, friendlier, whenever you feel like it and have time, with whatever resources. SECTIN B - KEY ISSUES IN DIGITAL MARKETING Chapter 1. Digital Marketing The new rules of marketing in a digital age (Wiley 7). While evolving throughout time, economy has been creating new sets of rules to conduct itself. Obviously, marketing has met with brand new evolution, thing which made us orientate towards its new meanings of expression. Nevertheless, “their success ultimately depends on their acceptability to the consumer” (Wiley 7). In the new era of business, companies have resorted to developing a one-to-one relationship with their clients so as to take the relationship to a new level which should encompass the new demands of the public (Wiley 7). In their book, “Wiley e-Book”, Wiley et al. ...
virtual communities design for customer-led positioning expand the role of branding in the global portfolio leverage consumers as coproducers through customization use creative pricing in the priceline.com world create anytime-anyplace distribution and integrated supply chains redesign advertising as interactive and integrated marketing, communication, education, and entertainment reinvent marketing research and modeling as knowledge creation and dissemination use adaptive experimentation redesign the strategy process and supporting organizational architecture” (Wiley 8). This classification comes as a response to the actual and novel needs of consumers, who show a great power of adaptability and needs that are never fully satisfied. The role of the Internet in transforming Marketing (Rowan 4). In its early years Internet was “simply another communication medium” (Rowan 4). It was used more to inform than to transmit a message, thoughts, feelings, the utter mission of the company and it was treated likewise with moderate indifference cause it was thought of serving no purpose. “In the past customers seem to have had little control over their involvement in company Marketing programmes” (Rowan 5). As there was the habit of finding out about the product and ultimately buying it or on the contrary, refusing to buy it, customers didn’t expect much from the companies. Nowadays, the perspective changed to the extent of giving the client the opportunity of “communicating their interest to the company being promoted”, thus participating in the improvement of the company’s approach, as far as the client is concerned (Rowan 6). Rowan made a point when concluding to three main ideas that would enhance customers’ influence over companies, that is: “ideas of ...Download file to see next pagesRead More