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Marketing Essays

Result for Subject Marketing:
19917 essays
Retail Market Analysis: Vancouver Trading Incorporated Case Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
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Investing in the expanding businesses of any retail industry tends to be profitable for the entrepreneurs. It has been observed that the retail industry of the United Kingdom is going to expand in size by around 15% in the coming 5 years. A value of around 312 billion pounds may be attained by the United Kingdom.
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Social Media Marketing of Burberry Marketing Research Paper
10 pages (2500 words) , Download 6 , Research Paper
Free
There has been an explosion of information on the internet with the coming of social media (OUP, 881). Before the advent of social media, the content was produced by ‘creative’ people working in various industries. But now anyone can display one’s skill (if there are any!!) through the use of Facebook and Youtube (Bonk, 281).  
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Realizing the Potential of FDI in the Development of Africa: a Strategic Framework Marketing Literature review
9 pages (2250 words) , Download 2 , Literature review
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The definition of FDI has undergone alteration over time and has a lot of characteristics with regards to the country the actual investment it is taking place. The United Nations Conference on Trade and Development defined FDI as an investment made by an investor in enterprises of another economy with the intention of acquiring the lasting interest.
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Marketing Puffery Attitudes among Businesses Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
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The author states that false marketing is an important issue with regard to various aspects. To begin with, there is the issue of the fact that it is illegal and in some cases it can land a business in the corridors of justice. Secondly, it can have a negative image on the business and this can affect the business in the market.
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False Consensus Basic Algorithm Marketing Term Paper
18 pages (4500 words) , Download 2 , Term Paper
Free
This paper will attempt to present a method of determining the correct purchasing decision of consumers. The method to be presented is based on the theorem known as the false consensus effect. Thus, it is important for market researchers to identify a method by which they can determine the most truthful choice of consumers.
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How Library Services Influence Students' Perception of Service Marketing Term Paper
32 pages (8000 words) , Download 3 , Term Paper
When viewed as customers the use of library resources is akin to the purchase of such services by the student customer. It is important to know what customers expect and want in order to improve service quality. Literature has many studies that approach library service quality through process approach involving the use of SERVQUAL. 
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Marketing Plan for Apple Inc Marketing Research Paper
28 pages (7000 words) , Download 2 , Research Paper
According to the paper, the inclusion of thousands of companies, with their computer merchandise and mobile phone accessories, has created a situation of perfect competition everywhere; it is, therefore, the Apple Inc. looks for designing a master plan of marketing regarding the recently designed products. 
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Importance of Proper Communication for the Success of Marketing Strategy Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
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“Communication leads to community, that is, to understanding, intimacy and mutual valuing”. Marketing communication is one of the most important factors behind the success of any firm, and Smiths group as a reputed firm of 150 years is successfully applying all the communication mixes to achieve the desired objectives.
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SEAT Car Company Analysis Marketing Term Paper
10 pages (2500 words) , Download 4 , Term Paper
Free
As a general rule, SEAT will have more bargaining power over its suppliers in case the company orders its raw materials by bulk. To be able to do so, the company will have to establish a strong business relationship with its existing and potential distributors that can help the company sell as much car seats as possible. 
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Pricing Strategy Marketing Term Paper
9 pages (2250 words) , Download 5 , Term Paper
Free
The MacBook Pro (Retina) was selling at $2199 for 2.3 GHz quad-core Intel i7, 256 GB SSD and $2199 for 2.6 GHz quad-core Intel i7,512 GB SSD. From the above notable example, it is very evident that Apple Inc, the American multinational corporation has recognized customer-based pricing strategy for its pricing pattern
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Market Research in a Recession Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Market research in today’s world is indispensable and hence CMOs need to figure out ways to minimize the impact of reduced spending. The author lists down 7 steps on which if acted upon will help CMOs to take better decisions. Broadly they speak about staying focused on research criteria, to join up with existing market research partners.
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The Power of Internal Marketing Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
The author states that internal marketing, which is the focus of this paper, refers to the philosophy or approach where every member of the organization is onboard regarding the marketing strategies and activities and every member of the organization engage in the process of choosing, creating, delivering and communicating customer value.
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Marketing Communication Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
This essay analyzes that a simple study of an agency’s profile is not enough since the organization must also find information in regard to the company’s administration and sales force, service range, among others. According to John Lidstone, Janice MacLennan (1999), the focus should also be given to financial audit.
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Luxury Goods Industry: Designer Handbags Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
It is said that one can know about a woman by looking into her purse. Usually, women's handbags are very intimate and what they carry inside them are things that they need or things that they cherish. The kind of things a woman puts in her bag and even the way in which they have arranged shows a lot of her character. 
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Corporate Strategy of Emerson Electric ACP Company Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
This research tells that the ACP unit specializes in air comfort products like ceiling, exhaust and ventilation fans. These products are sold through wholesalers and distributors across the United States. In the contemporary environment of recessive trends, the company needs to judiciously exploit various tools of profit pool to maintain its market position.
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Selling a House Marketing Book Report/Review
8 pages (2260 words) , Download 2 , Book Report/Review
Free
The first step towards starting the selling process will include setting up a price for my house. In this report I will reflect on the application of different theories like Rokeach value theory, the Myer Briggs Type Indicator, and the big 5 personality trait model in my house selling decision making.
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Molesworth Manor Communication Campaign Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
This research tells that Molesworth Manor embraces diversity. Whereas these clients return each year, there tends to be a concern in the various months of the year when they turn up is pretty low. As a result, it is vital that Molesworth Manor devise a way to avoid this occurrence since the profitability may be ultimately affected.
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The Marketing Strategies and Competitive Advantage Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
From this paper, it is clear that the objective of the business is to operate and fulfill the visions that have been set forth for itself. Further, Hallback & Gabrielsson (2013) argues that the marketing strategies are based on market dominance plans of the brand, where each phase of business includes different elements in its strategy formulation.
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Changes in Firm's Capital Structure add Shareholder Value Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The capital structure of the firm is defined as the manner in which a company would seek to finance its assets by using a combination of equity and debt or/and some hybrid securities. It’s a long term effort to keep the company going A company’s capital structure is determined by the manner in which it combines its assets.
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Direct and Digital Marketing Marketing Essay
21 pages (5250 words) , Download 4 , Essay
Identity theft is an increasingly growing problem that has made it to the headlines very frequently in recent times. In a survey of Computer Crime 13% of respondents had been the victim of identity theft in one year in the US. The survey was conducted by the Computer Security Institute in collaboration with the FBI 
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Using The Internet In Hospitality And Tourism Industry Marketing Research Paper
25 pages (6250 words) , Download 2 , Research Paper
The site provides availability details, locations, room features and descriptions of the surrounding area. But the provision of these details is not enough for the highly competitive hospitality industry. Holiday Inn hotels need to develop a website which highlights its core competencies, tackles competition from market rivals.
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A Marketing Plan for the Budgens Marketing Research Proposal
23 pages (5750 words) , Download 3 , Research Proposal
In the area of marketing, much of the information required is outside the firm the e.g., information on why people buy only certain products and not other products. The variables involved in the marketing decisions being external to the firm make the study of the external environment very important in market planning.  
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Ryanair's Marketing Communication Plan Marketing Term Paper
15 pages (3750 words) , Download 3 , Term Paper
Free
This paper conducts an exhaustive analysis of Ryanair, a major player in the low-cost airline industry. Arguably, in its ambitious quest to achieve and maintain competitiveness in the airline industry, Ryanair is zealously exploring as well as exploring its options in a bid to capture a significant percentage share of the low-cost airline market.
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The Career Opportunities in Various Fields and the Rise of Wealthy Businessmen Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
In modern time twenty-first century, there has been an increase in the pursuit of careers by various individuals. One other factor that has fueled this drive is the education system that increased the knowledge base of many scholars. This system of education allows one to specialize in whatever field he or she wants to build their career on.
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Advanced Investment and Theory Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This essay discusses that the basic value of securities may be the present value of the cash flows expected in the future by the individual who owns the securities. If the value of stocks fluctuates, traders get encouraged to trade in a competitive manner with an aim of obtaining maximum profits and avoiding losses in their securities.
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Marketing Ethics and Marketing Success Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
 One of the classical examples of not following marketing ethics has been the promotion of a novel painkiller drug with the brand name ‘Bextra’ which was supposed to efficiently control pain during menstruation and arthritis. Pfizer is traditionally an aggressive marketer of its products.
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Global Marketing, Foreign Markets and Strategies for Successful Entry Marketing Assignment
14 pages (3500 words) , Download 3 , Assignment
Free
Egypt and Russia are two countries that vary widely not only in terms of economic prosperity but also in terms of prevailing culture. While the per capita GDP of Egypt is $ 6,200 (Central Intelligence Agency: Egypt Economy 2011) that of Russia is $15900 (Central Intelligence Agency: Russia Economy 2011).
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The UK No-Frills Airline Market Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
To bar companies from joining the market, the existing companies might decide to lower the prices of commodities per unit. This way, the company entering the market will be forced to buy goods in larger scales in order to manage to sell at the same price and make a profit. Otherwise, the company may be disadvantaged by the price. 
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Marketing of Chicago Cutlery, Dexter-Russell, Cutco,and Emerils Cutlery Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The conclusion states that many of the most successful cutlery dealers evolved out of an era when they introduced a good product or service onto a market which was ready to accept the product. Growth was achieved by expanding to new geographical markets and later by adding new products to build a complete line of products rather than concentrating on a single product.
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A Conceptual Model for Evaluating of Market Segments Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Sarabia (1996) argues that the evaluation of segments is a non-sufficiently studied and analyzed area due to the fact that the majority of researchers focuses on the segmentation in general but neglect the most important aspect of the process which is the selection of the segments based on the evaluation of the segments.
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Retail Marketing: the Mega Mart Retail Company Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
The author states that the company commands the significant lead in the retail sector and is also a well known international company and its products have been able to set their own brands in the international market up till now. The company has a flexible and customer oriented product history with considerable development in the sector.
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By Invitation Marketing Marketing Dissertation
51 pages (12750 words) , Download 2 , Dissertation
The various luxury brands organize special events to market their products in the fashion industry. Event management is an art and is utilized by these brands in marketing their products to the niche segment hence making them feel special. It is observed in this chapter that the products marketed to the niche segment are exclusive. 
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Starbucks: Just Who Is the Starbucks Customer Marketing Assignment
2 pages (500 words) , Download 16 , Assignment
Free
They captured the market with a simple and well-rehearsed phenomenon and that was by capturing their customer. With the product in hand, they made their buyer realize the importance they have for them. Moreover, the company gave them an impression that every customer matters to them and created a value for their targeted buyers.
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Poor Customer Service Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
These managers may not run the company very competently unless the board of directors exercises vigilance and control over them. The relationship of the managers, including the directors, with the stakeholders, is mainly fiduciary. They are after all paid for working for the primary stakeholder, the shareholder to create value and profit for him.
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Marketing and the Information Technology Sector Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
IT has become more important in the order entry and processing phase of moving the product from the marketer to the client. Finally, with the selling of IT products, new issues have surfaced for the marketer such as product security during storage and technical support in the distribution of the product 
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Greenomics Marketing Strategy Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
According to the research, the trend in the business environment today is to embrace environmental friendly strategies of carrying out business. Most of the individual corporate consumers of this product have an understanding about its environmental-friendliness. It is this desire for environmental friendly products that this product is building upon in the aspects presented in the paper.
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Buyer Behaviour & Market Research Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
As the paper highlights, the cognitive component of attitude is very strong and influential in nature and it refers to the thoughts, belief, and attributes that are related to an object. The cognitive attitude consists of a positive and negative attribute that is related to the object. The effective component mainly consists of the attributes that include the emotions.
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Marketing Communications Strategies and Mix Marketing Case Study
30 pages (7500 words) , Download 5 , Case Study
The report will also analyze the message and image portrayed to consumers by the campaign strategies and use of media tactics that the two companies employ to market the brand of their vehicles. The effectiveness and efficiency of these mechanisms will be depicted and analyzed to determine the factors that make these companies be successful.
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The Behavior of the Marketer Both Before and After the Purchase Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Consumer behaviours are changing drastically over the last two decades. People are more conscious about the quality, reliability and utility of the products they purchased and most of the purchasing decisions are taken only after a careful analysis of the data available. It is difficult for marketers to satisfy the consumers with features.
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Marketing Strategy for Hyatt Regency Birmingham Marketing Research Paper
10 pages (2500 words) , Download 4 , Research Paper
Free
As the paper outlines, in the current economic climate of financial instability and a looming recession, people are more cost-conscious but still remain demanding at the same time, and the hotel market is still highly competitive. Budget hotel operators are more likely to thrive and short breaks will be more common than the arrival of international travelers.
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A Strategy for Devise and Launch of a new Adidas Product Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Adidas has been a renowned player and global leader in the sections of footwear, clothing, and accessories of the sporting fraternity for both men as well as women. The story of this reputed brand began in 1920 when Adolf Dassler made first shoes after World War I. The name of the brand came from the initials of the founder
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Kentucky Fried Chicken Business Expansion Marketing Plan Marketing Case Study
30 pages (7500 words) , Download 2 , Case Study
KFC, also known as Kentucky Fried Chicken, first opened its doors in 1930, beginning at the Great Depression. The first restaurant opened in Corbin, Kentucky, and was then known as Sanders Court and Café, named after the founder, Harland Sanders. By 1936, Sanders was named a Colonel for the cuisine and was able to expand his restaurant.
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Destination Marketing and Branding Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This paper illustrates that tourists are noble clients in the hotel and hospitality industry, because of their economical contribution to the society at large. Firms in the hotel and hospitality industry works tirelessly to ensure tourists have the best of the best while at their disposal. There is always desire to make as much profit as possible and so does the firms in the this industry.
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Strategies and Marketing Activities of Poundland in China Marketing Essay
9 pages (3940 words) , Download 2 , Essay
Free
Poundland wants to expand internationally to enhance its position in the retail industry. A marketing executive Angeline Volker was given two weeks to evaluate the companies’ present business performance and competitive advantage and to create a hypothetical plan. At present the company has a strong brand name.
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Walt Disney and Customer Relationship Marketing Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
Customer relationship management is an organization’s strategy that includes customer interface departments and other departments. These departments work in tandem to analyze the customer relationship with the organization. However, true customer relationship management is not easy and requires broad level vision.
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Market Segmentation and the Disintegration of an Entire Market Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In market segmentation, customers with similar needs or preferences are grouped together. Market segmentation variables can be grouped into four principal groups: Benefit, Demographic, Geographic, Behavioral. Moreover, Benefit Variables are related to the customer needs and expectations, for example, low prices and high-quality services.
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Toyota Motors Corporation in the Different Aspects of the Chinese Market: Regulations and Competition Marketing Research Paper
20 pages (5000 words) , Download 3 , Research Paper
Free
The interview of different MNCs operating in China, as well as discussion with officials of the Toyota Motors China division, made it easy to understand the different aspects of the Chinese market, regulations and competition. are investigation has been made to understand the ‘Chinese’ contribution towards the performance of Toyota.
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Marketing Strategy of The Eastman Kodak Company Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
Free
The strategy was typically to sell cameras at a low cost, and let the film reel fuel its growth and profits. This meant the business was heavily dependant on this particular rigid model. Kodak was to pay the price for this rigidity soon enough. The Japanese firm Fuji Film came into America and caught Kodak napping.
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Marketing Communication Strategy - Sales Promotion Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The three major marketing mixes are the public relation, direct marketing and advertising. Public relation is a process by which the organisation manages the information between the organisation and the public. Managing and building relationships between the organisation and the public can be done effectively.  
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Service Industry Supply Chains Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
This research begins with the statement that companies’ worldwide struggle to maintain a competitive position and business sustainability along with sound financial results as compared to their industry peers. However, with increasing number of new products and dynamic business concepts rising on to the platform every day, it may seem very difficult for the companies to achieve the status.
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