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Marketing Essays

Result for Subject Marketing:
19702 essays
Brand Identity Development and the Role of Social Media Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This paper explores Brand Identity Development in the UK Fashion Industry. Hence, evaluating how brand image is impacted by the social media platform can be considered to be valuable aspect of study in the marketing and management area. The research would facilitate developing an in depth idea regarding consumer behavior due to brand identity.
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Digital Marketing and Measurement Model Marketing Essay
2 pages (612 words) , Download 2 , Essay
Free
The author tries to show the importance of mobile devices and other applications that ensures easy access to goods and productions as a way of marketing their products. The chapter shows that mobile devices have become the most important marketing device since most people have access to mobile phones and the majority of the youth are adopting online purchasing via mobile devices.
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Marketing of Real Estate in CSU San Marcos Marketing Essay
3 pages (750 words) , Download 2 , Essay
The author insists that to establish effective real estate marketing, it is very essential to consider major factors affecting positively or negatively the running of real estate in the short run and long run. Moreover, real estate investment involves a large amount of money that would not be worthy risk taking.
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Explaining And Defending The Assigned Option Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Virgin Mobile USA focuses on the youth market, targeting consumers who are between the ages of 14-24. Therefore, it is very crucial for Virgin Mobile to have the best pricing option for their offering.  All the three pricing options are very significant for Virgin Mobile to establish the American market (McGovrn, 2015).
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Social Media Use and Application of the Company Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
According to the report Huawei Technology Company has on the forefront in the use of social media to attract more customers to buy their products. They also use social media to create customer loyalty and customer retention. This is because the social media influences their desire for the products and therefore this increases their customer retention.
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Social Media Marketing Plan for Automotive Dealership Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This marketing plan looks at the car dealership market in terms of the clients and the competitors, who determine the success of the company. In order for the company to achieve its social media objectives, it will establish a future strategy by formulating workable goals, mission, and vision statements.
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The Profitability of Advertising on Media Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The costs of putting an advertisement on TV usually vary widely depending on the station used and the time of the day. It can also depend on the length of an advert in terms of time. If a company decided to have their advert aired on ESPN during the program “Monday Night Football,” then they will have to consider paying $408,000.
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The Subject of Space Tourism Marketing Essay
2 pages (605 words) , Download 3 , Essay
Free
In contribution to my knowledge of market research, I observe that the structure and procedure of the study are accurately focused on the target market and specially tailored to address the key factors in the market. For instance, it initiated my feelings towards preparing to participate in a space tour at a point in my life.
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International Marketing and Branding for Hotels Marketing Literature review
5 pages (1250 words) , Download 2 , Literature review
Free
According to the report branded hotels make up over 53% of the total hotel market. In the US, around 70% of available rooms are in branded hotels. In developing markets such as China and India, branded hotels account for a lower 45% to 55% of total available rooms. The five leading branded hotel companies.
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Product Description Target Market Marketing Assignment
5 pages (1000 words) , Download 2 , Assignment
Free
As the paper, Product Description Target Market, highlights a good outline for a target market enhances the setting of the product prices, and services, as well as guidance during the creation of promotional activities like advertisements. Besides, this outline helps during the distribution of these products and services. 
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Jets Use of Social Media Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
As the discussion stresses the overall performance of the business on these sites is still low based on data collected, it nonetheless shows an upward trend that may soon be a force to reckon with. By using LinkedIn, Jet targets a market segment comprised of both young and old professionals who happen to be the prominent user of this site.
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IKEA Product Line Development Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author states that the focus of IKEA has been to offer quality furniture at reduced prices. The company recognizes that many people are looking for quality products at reasonable prices. For this reason, IKEA follows the cost leadership strategy by minimizing the cost of production to attach lower prices to its sofas and armchairs.
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World Trade Organization and tariffs Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
The author provides analysis of tariffs, which are meant to give a price advantage to locally produced goods over same goods that are imported and this leads to raising revenue for governments. Tariffs are imposed to restrict trade that occurs between nations as they increase the prices of imported goods and services making them more expensive.
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SLP for the Coca Cola Company Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In author’s opinion, the company is not basing its pricing on the cost-plus basis. It is mainly dependent on customer loyalty and the fact that it has managed to maintain the high level of competition for a longer time than its competitors. It sets the higher prices with the knowledge that it produces one of the best qualities in the market.
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Application of Pricing Strategies in Marketing Activities Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that many consumers tend to make their buying decisions based on the various elements in the marketing mix, but also what the marketing environments dictate. Additionally, marketers approach towards the consumer is vital as this contributes to the final decision made by the consumer. 
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Marketing Plan and Questionnaire Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Opening up new stores to other countries where the three countries have not exploited the market. Sell quality products and designed to the different market segments. Enhancing the online platform for easy navigation by consumers.
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Corporates Fighting Poverty Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Corporate Social Responsibility means running a business in a way that it has a positive impact on the environment. Setting profits to help the needy is an important aspect in the success of a business venture. Corporations that provide solutions to help the needy individuals while focusing on the business are important companies.
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Mobile Marketing Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
With the technological advancement, there has been a combination of technology and every aspect of business operations of which even marketing was not left behind. The fusion of technology and marketing has helped in spreading increased awareness about business products all over the country. 
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Mistakes and Successes of Ford Marketing Assignment
1 pages (442 words) , Download 2 , Assignment
Free
The market was targeted since statistics from demographics showed that there would be an increase of 54% in the age of 20 to 24 by 1970. In the same period, there would be a growth of the 15-19-year-old group by 41%. The overall economy was sluggish in 1961 with many consumers having a delay in purchasing the models that were developed in 1961 and 1962.
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Sustainable Marketing Econ-Friendly Fashion Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
Free
The essay discovers the Fashion Sustainable Marketing. It is a continuous process which involves three components namely; economic, environmental and social development All these components are given equal importance, but this however is not possible, therefore, sustainable development often deals in tradeoffs trying to bring a balance.
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The Effects of Culture on Marketing of Clothing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
For instance, in most European cultures, there is little control on dressing code among citizens. Thus, freedom of dressing is paramount and one can put on as per tastes and preferences.
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Analysis of MyPerfectWedding.com Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
Jessica Eggleston has developed a great start-up idea of creating online business MyPerfectWedding.com. She has recognized a market opportunity and decided to move on with this idea. Her idea was to create a central Internet platform where people would register gift preferences for the wedding event.
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Heartwood Vegan Restaurant: Communication Marketing Analysis Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Heartwood Restaurant uses a remarkable communication marketing to help in the establishment of brand awareness. They emphasize on the attribute of their products to translate information into perceptions and position itself in the larger food industry and market. It also practices communication marketing in helping retain the present customer base.
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Using Social Media to Market a Chiropractors Practice Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
One of the reasons why many chiropractors shy away from using social media as part of their marketing efforts is the perception that it takes up a significant amount of time. However, this is not always the case as it can often be done in as little a time as 15 minutes and can even be a responsibility that is given to the office staff.
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Emerging Market in China Marketing Research Paper
14 pages (3500 words) , Download 6 , Research Paper
Free
China has become an emerging market in the recent past, and its impact has been felt global. The rapid development of the China market has been noticed even by the developed countries and kept them on toes lest China overtakes them economically. The emerging market is predicted to grow three times faster than the already developed countries.
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Chinese Security Market Research Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
China is the second leading economy in the world along with it is also considered as one of the developing countries. Due to the second leading economy, the financial market of China will be improved. As a developing country, China will bring several market opportunities related to the homeland security as well as public security market.
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Techniques for Conducting Company Analysis and Stock Valuation Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
It is evidently clear from the discussion that ABT commences with the “book” value of an organization’s equity. In this case, they calculate the values of all the organization less its outstanding debts. Among the equity include tangible items such as cash, all the current assets, the available working capital, and the shareholder’s equity.
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The Role of Organizational Corporate Social Responsibility in Business Strategy Marketing Essay
11 pages (3066 words) , Download 3 , Essay
Free
With the increased awareness of global warming and other environmental and social problems, consumers became more demanding and selective in terms of their purchasing decisions. As a result, the companies also become increasingly focused on integrating the concepts of sustainability and corporate social responsibility into their business strategies.
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Strategies for Maximizing Customer Equity Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
It is fair to mention and assert that Ace company has assumed a somewhat of a near-monopoly status on the business arena. This is accredited to the fact that the business commentators and actual empirical records or evidence shows that the Ace manufacturing company has been on the hi9gh side as much making sales and revenue from the market is concerned.
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Strategic Issues in Marketing Issue Paper: Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
The issue of digital marketing is very important in ensuring that the escalating and ever-changing needs and demands of the customers are attended in the most appropriate manner, as well as, in the most appropriate time
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Competitive Marketing Strategies Marketing Coursework
1 pages (531 words) , Download 2 , Coursework
Free
The move by the travel agency industry to employ the distribution method of using the internet for ticketing had implications for them.  The first implication is enabling the travel agency to have a competitive advantage over other competitors. Besides, the agencies were able to save on ticket distribution costs by the use of differentiation strategies. 
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Consumer Behavior and Marketing Implications Marketing Coursework
1 pages (536 words) , Download 2 , Coursework
Free
Consumer behaviors are always critical in controlling the type of marketing strategies employed by different companies in various measures, as well as, ways. Both small-scale and large-scale businesses may always employ certain approaches as well as techniques relevant to changes in consumer behavior (Dietrich and Media, 2015)s.
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Contemporary Marketing of Tiffany and Co Marketing Essay
1 pages (291 words) , Download 2 , Essay
Free
There are inferior, normal, and luxury goods. To understand the nature of the markup of the prices of the products, it is imperative to have knowledge of the inherent patterns between different types of goods and consumer behavior. As such, Tiffany and Co. is justified to charge high prices for the products. The reason behind this lies in the classification of luxury goods. 
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Porters Five Forces: Apple Company Marketing Essay
9 pages (2250 words) , Download 8 , Essay
Free
The author states that  it is evidenced that the company will be on the competitive advantage when it has more of the customer focus and advertisement. This is done uniquely from its competitor so as to beat them. This year, analysts are forecasting earnings increase of 39.81% over last year.
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The New Volkswagen Beetle Marketing Research Proposal
6 pages (1500 words) , Download 3 , Research Proposal
Free
It has received so many competitors over the years, and the numbers continue increasing. The traditional rivals are Japan’s Honda and Toyota, as well as United State’s Ford and GM. These are companies that have had a great impact in the recent past, something that has maintained a great impetus in making Volkswagen grow its portfolio over the years.
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Rebranding the Focus of the BP Petroleum Company Marketing Case Study
3 pages (1015 words) , Download 5 , Case Study
Free
The strategies that the company should much focus on environmental conservation. This will bring a different image to the company. Conservation of the environment will lead to improvement in the products that the company produces and handling of the products to reduce accidents that can lead to pollutions. The weaknesses such as failure to manage risks also can be dealt with through this plan.
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Ethical Issues Concerning Marketing Departments of Major Global Corporations Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This research will begin with the statement that globalization refers to the process of international integrations arising from the interchange of products and services due to advances in transportations and telecommunications infrastructures and internet. The spread of globalization has made marketing ethical issues to be of more concern to corporations.
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Marketing Plan for Burberry Clothing Marketing Research Proposal
5 pages (1384 words) , Download 4 , Research Proposal
Free
This has seen businesses engage in market research activities in the process of understanding the actual needs of their customers, which keep on changing. For marketing executives, having this understanding is deemed effective in the development of effective intervention mechanisms that can seem them create and increase their market share.
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Why the Strong and the Weak Theories of Advertising Are Important Marketing Essay
8 pages (2395 words) , Download 4 , Essay
Free
In order to communicate with consumers and increase sales, the companies adopt a huge variety of advertising campaigns. Taking into consideration progressively increasing marketing budgets it is possible to assume that by allocating significant sums for advertisement the companies enjoy high returns.
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Miller Lites white label and increased sales Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The company did not expect that it will experience any changes in its sales. Surprisingly, the company sales in the US increased. When the company realized that the white cans helped it improve sales, MillerCoors decided to retain the white cans. MillerCoors decided to make the bottles and tap handles of its drink white.
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Marketing Strategy and Analysis of BP Marketing Case Study
5 pages (1408 words) , Download 2 , Case Study
Free
The recent oil spill tarnished BP's name, and now it is positioning itself to a new image. It is trying to rebrand itself and rebuild itself once more. No wonder it has changed its name from British Petroleum to Beyond Petroleum. All this is an effort to try and rise above its current circumstances. BP violated the ethics of business when they failed to observe the Clean Air Act.
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The Product Mix Strategy for Google, Facebook, and Amazon Marketing Case Study
8 pages (2051 words) , Download 3 , Case Study
Free
The company promotes itself through the web-based advertising platform, in addition to the use of billboards and search engine optimization. In pricing, the company has different prices depending on the kind of product the customer is willing to purchase. This is regardless of whether the customer needs a new or a used item.
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Marketing Plan for Atlantic Quench Cranberries Inc Marketing Essay
5 pages (1586 words) , Download 3 , Essay
Free
The marketing professionals have developed a number of analytical tools and techniques which help them gain an understanding of the marketing environment and subsequently develop marketing strategies. These include SWOT analysis, PEST analysis, Porter’s five forces analysis, etc. Out of these SWOT analyses is the most widely used technique (Downey, 2007).
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Definition of Marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Marketing concerns thinking about the business in terms of customer needs and satisfaction of their needs. All the tricks and techniques of having people who are willing to exchange their cash for a product refer to
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Marketing Ethics and Social Responsibility of BP Company Marketing Case Study
5 pages (1373 words) , Download 2 , Case Study
Free
BP is a petroleum company that is faced with the monumental task of redeveloping its sustainability branding strategies in order to repair its tarnished reputation. After the Deepwater Horizon disaster in the Gulf of Mexico, the company’s image was tattered and it needed to rebrand in order to reclaim its reputation (Black 16).
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A Study of Luxury Fashion Brand Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The paper will be aiming to outline an in-depth analysis on the impacts of the social media on purchase intention and brand loyalty of luxury fashion brands. . Customers are expecting high value addition and innovative features in the luxury products. Luxury fashion brands are mainly targeting youth customers. China is offering higher potentials.
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Green Marketing of Small and Medium Enterprises Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Increasing levels of commercial activities, economic activities, and resource depletion have created adverse impacts upon the environment (Chen and Chang, 2012). Firms across the globe have realized that their unchecked manner of resource consumption and creation of environmental footprint would leave irreversible impacts. Such impacts would affect the lifestyle of future generations.
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The McDonald's Dollar Menu with Its Low Pricing Strategy Marketing Research Paper
1 pages (292 words) , Download 2 , Research Paper
Free
The dollar menu with its low pricing strategy was primarily designed to target mass consumers. The introduction of the dollar menu was an attempt on the part of the McDonald’s Corp. to augment the slow pace of sales and, in this process, to pose a tough competition for Burger King, allegedly McDonald’s primary rival.
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The Effective Use of Physical Evidence in a Service Environment of Genki Marketing Speech or Presentation
5 pages (1250 words) , Download 2 , Speech or Presentation
Free
The exterior facility of Genki includes exterior design, signage outside the restaurants for promotion, parking landscape surrounding environment (Bitner & Wang, 2014). Facility Interior of Genki includes the interior decoration, signage, and layout of the restaurant, the equipment and the air temperature (Carù & Cova, 2015).
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Louis Vuitton: Supply Chain and Brand Identity Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
LVMH Moet Hennessy Louis Vuitton SA (LVHM) makes the world-famous Louis Vuitton (LV) bags and accessories, among other products. From what I remember from past news articles about the company, the majority of the design and production take place in France. Marc Jacobs, for instance, who has a line of LV bags, designs them in France.
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