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Marketing Essays

Result for Subject Marketing:
19878 essays
A Strategy for Devise and Launch of a new Adidas Product Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Adidas has been a renowned player and global leader in the sections of footwear, clothing, and accessories of the sporting fraternity for both men as well as women. The story of this reputed brand began in 1920 when Adolf Dassler made first shoes after World War I. The name of the brand came from the initials of the founder
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Kentucky Fried Chicken Business Expansion Marketing Plan Marketing Case Study
30 pages (7500 words) , Download 2 , Case Study
KFC, also known as Kentucky Fried Chicken, first opened its doors in 1930, beginning at the Great Depression. The first restaurant opened in Corbin, Kentucky, and was then known as Sanders Court and Café, named after the founder, Harland Sanders. By 1936, Sanders was named a Colonel for the cuisine and was able to expand his restaurant.
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Destination Marketing and Branding Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This paper illustrates that tourists are noble clients in the hotel and hospitality industry, because of their economical contribution to the society at large. Firms in the hotel and hospitality industry works tirelessly to ensure tourists have the best of the best while at their disposal. There is always desire to make as much profit as possible and so does the firms in the this industry.
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Strategies and Marketing Activities of Poundland in China Marketing Essay
9 pages (3940 words) , Download 2 , Essay
Free
Poundland wants to expand internationally to enhance its position in the retail industry. A marketing executive Angeline Volker was given two weeks to evaluate the companies’ present business performance and competitive advantage and to create a hypothetical plan. At present the company has a strong brand name.
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Walt Disney and Customer Relationship Marketing Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
Customer relationship management is an organization’s strategy that includes customer interface departments and other departments. These departments work in tandem to analyze the customer relationship with the organization. However, true customer relationship management is not easy and requires broad level vision.
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Market Segmentation and the Disintegration of an Entire Market Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In market segmentation, customers with similar needs or preferences are grouped together. Market segmentation variables can be grouped into four principal groups: Benefit, Demographic, Geographic, Behavioral. Moreover, Benefit Variables are related to the customer needs and expectations, for example, low prices and high-quality services.
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Toyota Motors Corporation in the Different Aspects of the Chinese Market: Regulations and Competition Marketing Research Paper
20 pages (5000 words) , Download 3 , Research Paper
Free
The interview of different MNCs operating in China, as well as discussion with officials of the Toyota Motors China division, made it easy to understand the different aspects of the Chinese market, regulations and competition. are investigation has been made to understand the ‘Chinese’ contribution towards the performance of Toyota.
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Marketing Strategy of The Eastman Kodak Company Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
Free
The strategy was typically to sell cameras at a low cost, and let the film reel fuel its growth and profits. This meant the business was heavily dependant on this particular rigid model. Kodak was to pay the price for this rigidity soon enough. The Japanese firm Fuji Film came into America and caught Kodak napping.
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Marketing Communication Strategy - Sales Promotion Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The three major marketing mixes are the public relation, direct marketing and advertising. Public relation is a process by which the organisation manages the information between the organisation and the public. Managing and building relationships between the organisation and the public can be done effectively.  
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Service Industry Supply Chains Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
This research begins with the statement that companies’ worldwide struggle to maintain a competitive position and business sustainability along with sound financial results as compared to their industry peers. However, with increasing number of new products and dynamic business concepts rising on to the platform every day, it may seem very difficult for the companies to achieve the status.
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Analysis of the Promotion of Krijen Games New Product, Andromeda 99-XD in the Indian Market Marketing Case Study
39 pages (9750 words) , Download 2 , Case Study
The elements of the marketing mix constitute the most important strategy for a business organization for entering a new market. The marketing mix is the area where a firm actually uses the results from the primary and secondary studies to create a strategy that would help the organization to gain strategic advantage in the chosen market.
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Role of Brand Elements in Developing Brand Equity Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
The author states that some of the major elements of brand equity are; changing market share, profit margins, consumer recognition of logos and other visual elements. Brand elements such as brand names, URLs, logos, characters, slogans, jingles, and packaging are playing an important role in developing the brand equity.
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The Marketing Strategy Project Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
Existing competition appears as the most significant factor that will affect the expansion of the Company into the UK and the industry trends have also been negative in the past two years. However, through an optimum marketing strategy, it is possible that the Company launch in the UK could be a successful one.
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Market Segmentation and Product Positioning Marketing Article
2 pages (500 words) , Download 4 , Article
Free
The article best captures the market segmentation concept according to strategic marketing plans deployed by most firms and corporations to maximize on product sale and increased profit margins. The smart wearable technology appears to give Google smart glasses of the same calibre run for the money because it has two screens. 
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Plaisio Computers Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The US companies in the technology sales and service support industry often use environmentalism and corporate support for improving a greener lifestyle as part of the heavy promotional investment. In fact, a large retailer in the US, Best Buy, has been offering free recycling services for customers as a means to lure them into their stores.
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Internet And Electronic Marketing: Case of LR Marketing Group Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
LR Marketing Group is an online marketing consulting firm that provides online marketing public relation services to both personnel and multiple organizations. This firm is using different innovative tools to distinguish its marketing practices from its competitors and is thus establishing a strong brand name and identity in their target market.
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Hummer, BMW, and Corolla's Brand Personalities Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
Brand personality is a concept that has become important to marketers as they realize that consumers want to be identified with a brand that is a projection of their own self-concept. To study this phenomenon in the context of the automobile sector, the theoretical background in the subject was first studied. 
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Marketing Limited Capital Resources Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
The major problem, which Newfoundland Tea Company has been facing, is that it is apprehended from entering in retail tea market because of stiff competition and extreme level of price sensitivity. For instance, the polybag producers usually tempt unskilled and miscellaneous occupation groups by charging low prices for their low-quality weak brands.
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The United Kingdom Fashion and Luxury Industry: a Marketing Strategy Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
This study will benefit different parties for instance; current investors, potential investors, scholars, the government and consumers themselves. The current players in these industries will be able to gain knowledge on how their products are faring in the market and with this, they are able to develop strategies on how to improve their position.
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The Use of Twitter: the Purposes of the Social Media and the Success of a Business Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The method of receiving tweets is through the stream, a posting of all the tweets that one follows so that the receiver has a flow of information through which interests, which include both commercial and personal pages. One never needs to tweet to receive the stream, but the stream will come as pages are added to a personal list of followers.
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Arbitration on Buyer-Seller Disagreement Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
This paper tackles the possible arbitration verdict that will be given by the arbitrator in order to resolve the conflict. In predicting the likely ruling that the arbitrator is going to give, the paper seeks to underline the basis of the arbitrators ruling. Thus, the paper seeks to understand the guidelines that inform the arbitrators ruling.  
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The Public Relations Campaign of the Bank Marketing Term Paper
20 pages (5000 words) , Download 2 , Term Paper
Free
The ABC bank a major International bank has a major presence in this country. The competitive situation for the bank though tight is under control. The Bank is a market leader in most banking services. It has almost always led other banks in technological breakthroughs to improve service and business.
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Technical Marketing in Engineering Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The disadvantages are present in the aerospace, defense-related and any other goods-producing companies have reduced job opportunities for many individuals in today’s science and technology graduates. With all the exceptions in the technology, the employment in all the technology sectors will rise to new rates ranging from average to below average.
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The Ethics Of Online Retailing Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The usual scam is to require the user to visit a website in order to “update” his information with that company with which he has an existing account. However, the website is a bogus one, and so the user is tricked into giving up information that the felon could use to steal his finances, identity, and so forth.
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Port Reform - to Improve Productivity, to Become More Competitive, to Attract Private Capital Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Reforms utilizing private enterprises to manage and control various ports enabled governments to realize improved performance through the generation of increased financial investments and expansion of port capacities. The experiences provided by ports in the Southeast and Far Eastern nations all support the benefits that privatization accords.
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Allocation of Scarce Resources in a Market Mechanism Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The author states that the production of goods and services is failing to meet the growing expectations of the world economy. It can be inferred that the natural resource base of the world is slowly getting depleted hampering the production system of the country. Hence the need for an efficient allocation of the existing resource base.
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Product Campaign Plan Marketing Research Paper
8 pages (2000 words) , Download 4 , Research Paper
Free
To conclude by following these steps it will be helpful to know if the hard work has paid off or not and also have an idea of what previous consumers need and what future consumers want from Miyagi as a restaurant and new experience. Measuring the effectiveness will allow improvement of the quality of the future work
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Land Rover and its Business System Marketing Case Study
12 pages (3000 words) , Download 4 , Case Study
Free
The Land Rover cars are exported to over 160 countries. It has the global brands like Range Rover, Range Rover Sport, Discovery 3, Freelander 2, Defender and presently the company is working on LRX Concept. Land Rover has a range of four-wheel drives under the succession of owners including British Leyland, British Aerospace, BMW and Ford.
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Consumer Perceptions of Mobile Phone Marketing A Critical Analysis Marketing Assignment
17 pages (4250 words) , Download 3 , Assignment
Free
The research paper stated, “A deductive, quantitative research approach was adopted, where data was collected using a self-completed questionnaire administered to a sample of 254 university students. (Design/ Methodology/ Approach)  This paper aims to critically analyze the purpose, methodology, and findings of the research and evaluate the results.
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Marketing Plan for Starbucks Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Demographic segmentation strategy will be used to segment the market. The following table shows that the market will be segmented based on age and salary. Actually, age is considered a very important factor in the coffee industry of US. These two variables have been selected based on the trends of age and salary in the coffee trends report
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Marketing Issues Affecting Telecommunications Services Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
Overwhelming all other forces has been the role of competition as the competitive environment has intensified within and between sub-sectors of the system. In the process, the specialist basis of telecommunications institutions has been powerfully eroded as diversification has produced a trend towards financial conglomerates.  
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Impact of Culture on International Marketing Strategy Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
From the international business perspective culture refers to the distinct way of living for the people of a particular society. The term culture includes but is not limited to values, beliefs, assumption, moral, ethics, religion, etc of a society. These factors of culture are gradually learned from the members of the society and are passed from one generation to others.
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Emergence of Integrated Marketing Communication Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The author claims that there would be no basis of IMC if the MC is not drafted or prepared. MC looks to counter the strategies and tactics which will be employed in the wake of the ever-changing market scenarios and conditions whereas the IMC looks to present the message of the MC through a synchronized and harmonious way.
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Purchase Behavior Of Consumers Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
The profiles from the research suggest that the most important influencers are friends, print, parents, and siblings. Special someone and TV advertisements seem less important for the sample used in the research. In addition, the more important product attributes are price, comfort, durability, accessibility of location, and style.     
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Nonprofit Sports Marketing Plan Marketing Assignment
13 pages (3250 words) , Download 2 , Assignment
Free
This research tells that UBA plans to offer a professional environment established by top-notch officials and players which upholds the integrity and passion of the game. In a market where government services for sports both inside the educational system and outside are continuously deteriorating, there is a dire need for an organization such as UBA.
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The Fashion Industry and Trends Marketing Research Paper
5 pages (1250 words) , Download 4 , Research Paper
Free
This essay analyzes the fashion industry is one of the most dynamic places of work in the industrial sector today; fashions and trends change almost every single day, giving designers and producers a hard and fast challenge to keep up with the business in order to supply more and more creative to the world.
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Is Microsoft really a Monopoly Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The company’s main aim has been to ensure that Microsoft is used at every computer in every house. The company has been able to create a mark in the other markets as well; it owns the MSNBC cable television, MSN internet portal, and the Encarta encyclopedia. The company also is known for computer hardware products like the mouse and home entertainment products.
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Health Care Marketing Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
This research tells that several decades back, people used to visit health centers and pay either before or after being attended by a physician. This mode of payment proved to be strenuous and out of reach to the middle and low-income earners. Uncertainty surrounding one being sick, and the availability of funds made healthcare service accessible only by the elite members of the society.
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Product Sales Plan for iPhone Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
The present research has identified that the product iPhone can be considered as one of the leaders in the mobile technology market due to the fact that the particular technology was able to set not only a trend but it had changed the manner by which the market and the consumers behave on the basis of establishing a choice of purchase. 
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Foreign Market Entry Marketing Dissertation
13 pages (3250 words) , Download 2 , Dissertation
Free
The author states that within the statistics there are a number of key factors that require serious consideration within the development of a market entry and marketing plan, according to these specific demographic facts. These facts and figures include the population distribution, the ethnic makeup of the population.
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Marketing the Bad Boys of the NFL Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The NFL is one of the most popular sports in the world by many measures such as television viewing and economic factors. It is also in many ways a cultural institution in the United States. In the fall and winter many Americans plan their week around Sunday afternoons and 'Monday Night Football', the word 'tailgating' immediately evokes the NFL.
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Nestle and Unilever Companies International Marketing Strategies Marketing Article
2 pages (500 words) , Download 17 , Article
Free
According to the paper, Unilever Company uses diversification process in order to increase market size. This strategy reduces risks and uncertainties that may face one brand an aspect that can have a negative effect on the company performance. The company has therefore, involved itself with production of food brands.
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The Marketing of Heavens Beauty Spa Marketing Essay
14 pages (3663 words) , Download 3 , Essay
Free
The company will be located in Hackensack, New Jersey, which has a daily interchange of about 60,000 vehicles. (The Importance of Skin Care, 24 Oct. 2008), ‘While beauty may only be skin deep, people have placed an importance on looking young and healthy. Looking good seems to do wonders for confidence and self-esteem.
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Why the US and China Are the Most Suitable Countries for Montar Vehicles Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
Car dealers and sellers in India have to depend upon the financial supplementary industry to provide financial services and products to customers for them to easily purchase goods. This is because 75% of passenger cars and 60% of luxury cars in India are purchased through financing, according to the Raygain Technologies report.
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The Place of Television in Advertising Effectiveness Marketing Essay
48 pages (12000 words) , Download 3 , Essay
This study utilized secondary data from a number of contemporary sources. These sources were both qualitative and quantitative in nature, providing for both parametric and non-parametric analyses. The choice of these studies has resulted in a comprehensive evaluation of the state of television advertising at the current time
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Electronic Marketing Communications: The Role of Technology in Educational Marketing Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
Calder et al. (1981), explain that the theoretical problems and difficulties may not arise as most institutions across the world apply similar educational theories in their daily operations. However, there is a possibility of variation and thus the validity of one theory being applicable in one academic environment to the other may differ.
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Application of Employee Empowerment Culture and Penetration Pricing Theories Marketing Admission/Application Essay
2 pages (500 words) , Download 3 , Admission/Application Essay
Free
As a result of penetration pricing strategy, Wal-mart has achieved great success. Wal-mart has succeeded in penetrating many foreign markets and overcoming competition. Currently, Wal-mart operates over 10,000 stores and Sam’s clubs in 28 countries with an employee base of more than 2 million and customer base of over 176 million annually.
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Unilever's and Nestle's International Marketing Strategies Marketing Article
2 pages (500 words) , Download 14 , Article
Free
The author states that Unilever is the third largest international consumer company that deals with a wide variety of consumer goods which range from beverages to foods, personal care products and to cleaning agents while Nestle is the largest health, nutrition, and human wellness company in the world with a wide variety of brands and products.
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Ethical Product Designs and Ethical Corporate Behaviour: Missions of Marketing Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
According to the paper, consumers in complex societies have numerous advantages. Among these are the kinds of information they can access, various product and brand preferences they have, some level of protection against harmful products and services, and legal choices if they want, and many more.
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Analysis Of Turkish Airlines Advertisement Campaign Marketing Term Paper
10 pages (2500 words) , Download 3 , Term Paper
Free
The ad features the brand itself. The ad presents the innovativeness, customer satisfaction, growth, effective services, and a global presence that the brand possesses. Through the ad, I can derive that Turkish Airlines is the best of the best airlines in the world in terms of global presence, effective services, innovation, and growth.  
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