The Effects of Culture on Marketing of Clothing - Essay Example

Comments (0) Cite this document
This paper is discussing is a way of cloth marketing in different countries. How it depends on cultural, religious and social factors…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
The Effects of Culture on Marketing of Clothing
Read TextPreview

Extract of sample "The Effects of Culture on Marketing of Clothing"

The Effects of Culture on Marketing of Clothing Culture refers to the lifestyle (way of doing things) of a given people with its facets such as customs, values and norms, beliefs, aesthetics, traditions, law and politics, education, language and religion ( 2015, p.1) These are related and shared by members of a particular group with defined boundaries. One is never born with a culture but learns the culture thus, the nature of a society depends on both social and cultural aspects learned (Baig 2013, p. 11).
As the essence of society and being among the famous “environmental uncontrollables”, culture is particularly difficult to comprehend, control as well as harness to the advantage of marketing ( 2015, p. 1). This scenario is common with culture bound products or service which, in most cases are naturally indigenous and have a relatively small value.
Culture has huge impact in the success or failure of product within a given market. A global market must therefore establish the similarities and differences in cultures and account for them in designing and developing marketing plans for various products such as clothing, music recording and software (Bearden, Netemeyer, & Haws 2011, p 24).
For instance, in most European cultures, there is little control on dressing code among citizens. Thus, freedom of dressing is paramount and one can put on as per tastes and preferences. Thus, women can wear tight fitting clothing, as well as, extremely short cloths without any kind of restriction. Global marketers have to design clothing with focus on satisfying the tastes and preferences of the European market. Adhering to such kind of cloth design ensures maximum sales arising from customer satisfaction. However, producing a different type of clothing without customers’ specifications and choice results in total failure in marketing of such clothing within the European market (Bearden, Netemeyer, & Haws 2011, p 29).
However, this is totally different in most Middle East countries. In some of these societies, Islamic culture on clothing is strict on dressing code particularly on women and girls. Muslims have particular dressing codes which, are to be strictly adhered to irrespective of one’s social class or political status. Mainly, wearing of tank tops, shorts and tight clothing revealing a woman’s charms is forbidden in Islamic culture as opposed to the European cultures ( 2015, p.1).
Muslim women and girls are supposed to wear hijab and cover their heads with a veil as opposed to putting on tight clothing which, Islam consider as being naked since their body charms are visible. Among Muslim women, such tight fittings are only supposed to be worn in the presence of the husband and not in the public ( 2015, p.1).
Therefore, marketing of the tight clothing, short and tank tops is huge challenge in Islamic culture and anyone putting on such clothing is considered to be against the Islamic teachings on dressing code. Marketing and success in making sales of clothing in this culture calls for soberness and keenness on meeting the tastes and preferences of the Muslim women (Tarlo 2010, p.47). In doing so, a global marketer would be assured of maximum sales and thence, enjoying maximum profits and business success. Otherwise, failure to do so is disastrous and leads to collapse in many businesses.
However, business people should never remain pessimistic since the effect of culture on dressing mode in various cultures is shrinking significantly. This is due to the shrinking communication whereby various media have lessened campaigns against adopting foreign cultures within most societies thereby, allowing most clothing businesses to thrive ( 2015, p. 1).
Moreover, with the current increase in people travelling worldwide, there is increased exposure to various cultures and lifestyles thus, prompting even the most culturally conserved societies to adopt and use some of culture bound goods and services within their territories ( 2015, p. 1). Therefore, culture bound products have found a market niche in various parts of the world with a good example being the infamous Veldschoen footwear which originated from South African finding market in many parts of the world ( 2015, p. 1).
BAIG, E. (2013). Contemporary ideas and research in marketing. [S.l.], Lulu Com.
BEARDEN, W. O., NETEMEYER, R. G., & HAWS, K. L. (2011). Handbook of marketing
scales: multi-item measures for marketing and consumer behavior research. Thousand Oaks, Calif, SAGE.
Chapter 3: The Cultural Environment. 2015. Chapter 3: The Cultural Environment. [ONLINE]
Available at: [Accessed 15 August 2015].
TARLO, E. (2010). Visibly Muslim: fashion, politics, faith. Oxford, Berg.
Wearing short or tight clothes in front of other women and mahrams -
2015. Wearing short or tight clothes in front of other women and mahrams - [ONLINE] Available at: [Accessed 15 August 2015]. Read More
Cite this document
  • APA
  • MLA
(“The Effects of Culture on Marketing of Clothing Essay”, n.d.)
The Effects of Culture on Marketing of Clothing Essay. Retrieved from
(The Effects of Culture on Marketing of Clothing Essay)
The Effects of Culture on Marketing of Clothing Essay.
“The Effects of Culture on Marketing of Clothing Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Effects of Culture on Marketing of Clothing

Clothing business

... around 25% of their energy need from renewable sources. Measures relating to energy management as well as efficient strategies have been undertaken. Among the other goals of the company includes providing services to the customers at possible lowest cost, enhance the consumer satisfaction and build a healthy relation with the employees (Company News). The company operates in the clothing industry and so there are many competitors present in the market. Therefore, the only way to drive customers to their stores is by providing the finest quality of clothes at lowest price. One of the prime focuses of any company is how to enhance the interests of the customers. Such a measure will not only drive up the sales but will also serve... for the...
15 Pages(3750 words)Essay

Effects of Culture on Children

...?Running head: Culture on Children Effects of Culture on Children Insert Insert Grade Insert 01 Aug Introduction Culture can be described as a way of living that has a significant effect on society at large, family in particular and children to be precise1. As a result, culture is an imperative parameter in society through its significant effect on children. Generally, the effects of culture on children cover a wide spectrum of parameters including children’s cognitive development, learning, and social growth. To better exemplify the effect of culture on...
20 Pages(5000 words)Research Paper

Effects of Culture on Art

...?Running Head: Effects of Culture on Art Effects of Culture on Art [Institute’s Effects of Culture on Art Introduction Art is an influential catchword. Within Western people, it represents accomplishment, the contemporary developments for originality as well as enthusiasm. Whether related to persons, ventures, metropolis or counties, art creates instant understanding, and communicates an image of vitality. Art is an encouraging phrase in a society always hopeful to modernization as well as development. Culture is the common phrase of people, the term of its originality. Culture is related to significance,...
6 Pages(1500 words)Dissertation

Effects of franchised and international fashion stores on local clothing retailing and its relation to global marketing stratgie exploring whither it is on sale at fashion local shops or still valid at some fashion stores. 2 –To certify whither international marketing strategies are effective tool in local stores or not. B. Franchised fashion retail stores are highly perceived: 1- To determine whether the effectiveness of marketing mix activities is efficient to target the audience or not. 2- To determine wither global branding is conceptually seen as a valuable object and powerful tool by the many of Saudi consumers. C. international branded stores: 1- To understand the impact of marketing services on global branded retail stores. 2- To examine the term...
13 Pages(3250 words)Dissertation

Fashion of Men's Clothing in the Culture of Qatar

... Fashion of men’s clothing in culture of Qatar business plan Executive summary The main goal of the business is to introduce new fashion of men’s clothing in the culture of Qatar. The clothing will be customised in order to fit the people of Qatar. Culture entails the belief systems, moral values, religion, the language and norms of the people. In order to successfully launch the business, it is important that we conduct extensive research on the religion, the perceptions of the people on American companies and underlying market conditions. It is also essential for the business to integrate the clothing in to the culture of Qatar in order to avoid any cultural shocks. Professionals and experts will also be required to assist... and Qatar...
5 Pages(1250 words)Essay

Stylish Clothing

...Introduction The chapter on style of gangsters suggests that many American men were being seduced by the joys of consumerism in the 20s and 30s. The rise of consumerism in America not just affected the general population but it also affected the gangsters in the 1920s & 1930s. Gangsters also got attracted to clothing, accessories, cars and luxury living. The attraction to all luxurious items & America's fascination wit the flamboyant gangsters of the 1920s is reflected heavily in cultural studies. The chapter in this context makes a bold assertion about youth, gangsters and consumerism. The issue of Consumerism The chapter is a unique look at consumerism and its effects in society seen...
8 Pages(2000 words)Essay


...R. Preeti 23/4/2007 Clothing This article talks about Clothing across the past twenty centuries and the numerous stereotypes that have emerged, in this field. It also deals with the various factors that play roles in selection of the kind of clothing for varied occasions, today! Man has always been an inquisitive and innovative creature and when faced with the challenge of suffering from cold, heat, thunderstorms and the waywardness of nature, he emerged with a solution to combat it. Clothes were the answer and they soon became a symbol of cultural and social ...
3 Pages(750 words)Essay

Effects of National Culture on the Marketing Strategies

...As businesses expand into the international markets, it is imperative to better understand why a business, successful in one country, fails in its foreign markets. One major reason is that firms fail to understand and account for national cultural differences. (Wind, 1986) This led to the 1990 mandate by the Marketing Science Institute to examine national cultural effects on market orientation for the firm. (Deshpande, Farley & Webster, 1993) From this mandate came numerous theoretical and empirical works. The works studied two main areas, the affects of national culture on business performance and the...
22 Pages(5500 words)Dissertation

Contemporary Culture and Its Effects

...Contemporary Culture and its effects The concept of evolution is applicable in every field of life. Man has changed the usual ways of doing things to a great extent. Every generation comes with its own norms and ethics and modifies the already existing ways of life. Culture, a set of beliefs, norms and ways of doing things has also changed a lot. What used to hold true for older generations does not hold true for the people of contemporary people. Creative industries like music and fashion have largely been affected by the cultural shift. There is a shift from kind of music, books and literary works produced altogether. This paper discusses whether this shift has proven...
8 Pages(2000 words)Essay

Sport clothing

...human interests and aims in sport. Sport technology can also refer to the ways in which athletes tend to improve their training in a competitive environment for them to enhance their overall performance. Use of technology in sports involves application of knowledge in using specialized equipment and tools and making use of the available improved technologies to perform tasks more effectively and efficiently. Sporting technologies available include, tennis rackets, pole-vault poles, golf clubs, motion capture, advanced computer stimulations and athletic sports gear such as clothing and footwear. Use of technology in sports is viewable in many perspectives. For instance, technology use exists in the...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Effects of Culture on Marketing of Clothing for FREE!

Contact Us