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Careers in Writing - Essay Example

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This research paper focuses on the larger entertainment industry particularly, the fashion industry as a present day mass media industry under the umbrella of show business. It views the fashion industry as part of the media industry in the 21st century. It also seeks to analyze…
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Download file to see previous pages development in the 21st century, through this, we shall be able to show the current industry challenges during this period, thus meet the objectives of the study. Fashion begun in the 1826 when designers were just dress makers with no sense of high style and any form of style only came from royalty and aristocrats (Jones, 2007).. The 21th century has seen the fashion industry spread to the world over, with the modern outlook and many designers joining the industry such as the Dolce & Gabbana and Calvin Klein among many others.
Many have completely misunderstood the concept of the products that the fashion industry make, to some, a mere mention of the word ‘fashion’ denotes making of clothes only and nothing else, and still they view clothe as only the silk-made, cotton-made and others that we put on as skirts or blouses, which is partially right but a narrow view of the facts; these products actually encompass several commodities (Espejo, 2010). Fashion is an art of applying design or something natural on to somebody and this is influenced by culture, social background but the art also differ from time to time. The designers work to satisfy the consumer’s needs. These people try to make clothes that are functional and good to the consumer’s eye. They make accessories such as handbags, swords, umbrellas, watches, socks, scarves, hats and many others. So the composition of fashion goes beyond clothes into accessories that accompany the made clothes. It is therefore a very wide and diverse industry (Cumming, 2004).
From the designers table and subsequent manufacture, the product must be sold to the consumer; however, how they reach the consumer is the focus of this study. So the big question is “by what means does the product reach the consumer?” To answer to this question it’s important to note that some designers use two levels of marketing that is, retail and wholesale levels. Various companies that do not reach to the consumer directly place ...Download file to see next pagesRead More
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