Digital Marketing and Measurement Model - Essay Example

The rate of application purchasing for mobile devices, tablets, computers, and operating systems shows the evolution of marketing since marketing strategies are real-time relevant. This means that a marketing strategy may work in one location at the current time but fail to work in another location or in the future (Baer, 2013).

The chapter covers the essence of the Meijer Find-It application that helps customers find products when shopping. This application is different from Google Maps as Point Inside specializes in indoor cartography that helps the customer save time when shopping giving them a chance to make instant buying. The chapter states that this application will help reduce the 5% loss that failing to find a product when shopping. The chapter covers the essence of better marketing strategies to compete favorably. It claims that marketers should try to give room for more information on their products rather than lower the prices of their goods. The author claims that most marketers do not provide information about their products, thus; the customers treat their brands at prices but not on the value of the products. The chapter calls for marketers to change their marketing strategies. The author has illustrated the essence of digital marketing while portraying the positive and negative effects of these devices (Baer, 2013). 

In the article on the major mistakes analysts make and ways to avoid them, the author states that the biggest mistake is the lack of purpose in their marketing techniques. The article illustrates that the marketers have many data, but since the advertising ad has no room to portray all data, the portrayed data lacks depth in analyzing the product and proving its value. The author calls for companies to enforce the digital marketing and measurement model, which is a five-step process. The processes tend to answer the following questions; why the site exists, the parts of the website that one should focus on first, to provide the measurement of how smart the digital marketing strategy is, how the company is doing in the competition front and the fastest way that one can have an impact on the business. The article answers these questions portraying the best strategy to avoid the analysts’ mistakes thus ensuring the best digital marketing and measurement model.

The article on the best strategy to use in digital marketing and measurement model states that one should first identify the business objectives. This will help the marketer to ensure that the information on the advertisement tries to illustrate the objectives of the business. The next step is to identify the goals of each objective; the goals will help in attaining the objectives. Identifying the key performance indicators will help the marketer understand the challenges of meeting his objectives. The fourth step is to identify the targets since failure to have targets will not portray any improvements in the marketing strategies. Finally, identify the valuable segments for analysis.