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Political aspect • Stability in the political environment within the United Kingdom America. • Democracy been practiced in the political processes. • Cordial relationship across the globe. • Political regime has created a conducive environment for business people through political goodwill. Economic aspect • The GDP of the United Kingdom has improved from 1.7% in 2013 to 2.6% in 2014. • The inflation rate in the United Kingdom is relatively low. currently at 1.8% • Formation of trade blocs such as EU. • The unemployment rate in UK has dropped to 5.5% while the wage rise by 2%. • Per capita income of the United Kingdom has increased from $41,776.80 in 2013 to $45,603.30 in 2014 Social aspect • The population in the United Kingdom and the globe is increasing. • There are different age groups in the UK who demand different products. • There are different social-classes i.e. Upper class, middle-class, and lower class. History aspect • Nightwear have been worn in the UK for a long time ever since 1880s. Technological aspect • Designing of nightwear should satisfy the clients • Production processes involved should be efficient has technology evolves. • Enhancement in the Platform for conducting business e.g. online marketing. • Transfer and adoptability of technology in apparel industry. • Cost versus benefit of a given technology need to be analyzed. Environment aspect
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The paper will target to study young adults, adults, and adolescents. The SWOT analysis has revealed the positive and negative traits of the campaign. One of its strength states that it has a noble purpose, which is then countered by its weakness of being vulnerable to criticisms of the society.
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